404 error pages are those that appear when a user enters an incorrect URL. There is an error message on the page, along with options to redirect the user to other pages. These pages usually contain basic information about the website and the option to continue browsing.

The purpose of this blog post is to provide you with a brief overview of 404 error pages, common problems encountered, and how to fix them.

The 404 error page is a very important part of search engine optimization. It is also a very overlooked area. Search engines have a number of factors that they use to determine a page’s ranking. The 404 error page can have a major impact on a page’s ranking.

Every day, I encounter a minimum of one 404 error. This negatively impacts the user experience. I started writing an article about dealing with the 404 error on your blog. Many people have doubts about this 404 error page, such as “Are 404 pages good for SEO? Does Google penalize my blog if too many 404 pages are found on it?”.

404 error page

What is a 404?

The 404 error message is one of the most common on the web. It indicates that the URL you were trying to access is not available. If you receive a 404 error message in your browser, you should attempt the link again.

If the error message appears again, there may be a problem with the link you used. The explanation below will help you get a better understanding of why the link was not found and what you should try next.

I received a request from one of my readers about 404 error rectification. I advised him on ways to detect and fix 404 errors on a blog or website as he is also a blogger.

Therefore, I decided to teach you the best tools to detect 404 errors and how to correct and eliminate these errors from your website.

In SEO, a 404 error occurs when a user is directed to a page that does not exist on your website. It can happen if you accidentally delete or move a page. It discusses how it is important to fix 404 errors and how to use SEO to drive more traffic to your site.

Finally, I would like to share some additional tips for gaining leads from our 404 pages.

“Page not found” or “404” pages are pauses in the user’s navigation when searching online. Most people close the browser window or return to the previous page. As you have a few seconds to hook your attention, otherwise it will return to your browser, where your competitors can be found.

What is a 404 error?

The 404 status code is the standard HTTP status code that informs a browser that a client or user could communicate with a server, but the server could not find what the request was. Lastly, the web server generates 404 Not Found when a user attempts to follow a broken or invalid link. The most common error on the web is 404 Not Found.

According to theory, because this error code is returned by the server where it is hosted on the website, the search engines do not crawl or no-index the content page, because if the page was already indexed in Google, it might take days to weeks to remove it from the search result.

What causes 404-page errors?

It is impossible to have a blog without this lucky number code 404. 404 error pages can be caused by many causes, but the following are probably the most common:

  • If you change the permalink structure or link structure of your blog.
  • If you have removed the content from your blog
  • Any links to your blog that contain typos or misspellings will be removed

404 error pages should be informative and creative

In order to prevent visitors from leaving our site, we need to be creative when a user lands on page 404. Think outside the box and make the most of this page. How can we help? What can we offer? How can we capture him? 

If you optimize either the resources on page 404, you can enhance visitors’ interaction with your site.

  • To draw attention to your blog, you can display a list of your most popular posts.
  • In order to remain always accessible on business pages, a direct link to the contact page is a good strategy.
  • A search bar can also be displayed as an alternative.

Customized 404 pages from Top Blogs

The collection I have selected oozes creativity and ingenuity. We have 12 pages of errors. You will get great ideas and inspiration, and you will get much more than a smile.

1. Hasbro

Mr. Potato Greets is disjointed, the text tells your situation and why you got there, ask the visitor to come out with a link, which is linked to your homepage.

hasbro 404 error page

2. Mailchimp

Here is the famous chimpanzee in the cool forest, which welcomes us, while supporting smooth and cool weather there. We show that at the top there is a navigation menu or you can use your browser.

mailchimp page not available

3. Angry Birds

A cheerful and fun to a page 404 of the famous cartoon design. The gamification is present as could not fail to be if you click on the center button takes you to a fun journey through space and Angry Birds games. 

angry birds page not available

4. Biltmore

It has not modified the Home page to keep the user always in touch with services. Once you get to page 404, change a banner and teach you another copywriting. An idea to copy. Example 51:

5. Duoh

It employs its error page to inform your website has been redesigned and use a link to take the user to their home. Example 6:

6. Launchlist

A sense of humor is a resource heavily exploited in the design of the 404. In this case, black holes in Internet websites will be notified.Example7:

7. Hotdog

A 404 error with mild effects of displacement incorporates links to the main social networks, and anything goes to keep a user.

Have you heard of the project NotFound? There are thousands of children who go missing across Europe every year. NotFound is a brutal idea for anyone who supports this cause of solidarity. Post missing children’s pictures on error pages. All you have to do is settle the application. Every page of your site will not be found; it will be like a picture of a missing child.

Tools for detecting 404 and Broken link Pages

Since there are many tools to detect errors 404, what I did was choose the most important or most used.

1. Screaming Frog

ScreamingFrog SEO Spider tool

The free version will allow us to analyze up to 500 pages of our website and look for happy and annoying 404 errors.

What is the best way to use this?

  1. Take a look at your web page or blog.
  2. Then click “Response Codes”.
  3. Choose “Client Error (4XX)” as the filter option. You’re done.

2. Xenu

How to detect and Fix broken links with broken link checker

To find errors 4XX and 5XX on any website, this is one of the classic and most effective tools.

What is the best way to use this?

  • Our web page is analyzed.
  • On the File menu, select “Report”.

This report is very easy to follow because it will show the 4xx and 5xx errors, as well as the URLs that are affected and the websites that are affected, which greatly facilitates our work to locate and fix them.

3. Ahrefs

ahref site to detect 404 not available pages

Ahrefs, besides being a powerful tool to analyze our inbound links can also be used to analyze any broken links page so you can remove the lucky 404.

How to use this?

  • The Ahref analyzes our web page.
  • When we click on “Broken Links” in the “Outgoings Links” section.

4. Google Search Console

All bloggers and webmasters can use the Google search console to analyze the level of search traffic to their sites. It gives excellent advice regarding blogging errors. The results are very insightful. Using it, you can identify broken links and toxic external links that could lead to blog penalties. This tool is essential for every webmaster.

Google search console informs us when 404 errors occur on our website.

5. SEMRush

The SEMRush audit tool allows you to search for the 4XX and 5XX HTTP errors. How do we do it?

  • In the left tool menu, we go to Tools> Site Audit.
  • Add the website that we audited.
  • Click “Errors” for errors 4XX and 5XX errors, among many others

6. Broken Link Checker

online broken link checker

The free version of this tool analyzes and detects broken links up to 3,000 web pages. The good thing about this application is that it is very easy to use and does not need to install anything. You can detect 4XX and 5XX errors in minutes.

 7. Check My Links

Check My Links are the free Google Chrome extension and it is a Free tool to detect broken links, created by Dave Chaffey. To use it you’ll have to install this extension for Google Chrome.  When you try it you’ll see it’s a very intuitive visual tool and see how you like it.

How to proceed after discovering 404 pages?

You can use any redirection WordPress plugin if you find 400 pages. This plugin allows users to be redirected from the error page to the correct one. Many redirection plugins are available in the WordPress repository. In this blog post, I provide a practical guide to WordPress users, which in many cases gives better results.

Step by step process:

  • Login to WordPress dashboard
  • Go to Plugins > Add New, then search with Redirection
  • Click on the Install, then activate it.
  • Go for Tools > Redirection.
redirection 1

Scroll down the page and enter the error page URL in the Source URL box and destination URL in Target URL. Put the tick mark in Regular expression. Finally, click on Add Redirection.

add new redirection

That’s it.

This is the simplest solution for most cases after detecting the 404 problems. Here are some other plugins other than the above plugin that will help you solve the problem.

They are

How I designed my 404 Not available Page?

Most of the WordPress themes have a special inbuilt design code for the 404 pages. Here I have a special inbuilt code in my theme. So I used this page. Follow the steps or you can use any 404 custom page plugins.

Appearance Editor panel

After login into the WordPress dashboard, Go to Appearance > Editor.

Then select “404.php” and I have added the simple code in the box to display some posts.

404 page editor box

Paste the below one of the codes in the left side box.

paste the code to display random posts or recent posts

Use any one code according to your needs.

Code 1: To display Recent Posts

Add this code in the 404 templates without using any additional plugins to display your recent posts.

<?php wp_get_archives( array( 'type' => 'postbypost', 'limit' => 10, 'format' => 'custom', 'before' => '', 'after' => '
' ) ); ?>

Code 2: To display Random Posts

Add this code in the 404 templates without using any additional plugins to display Random posts.

$posts = get_posts('orderby=rand&numberposts=15'); 
   foreach($posts as $post) { ?>
        <li><a href="<?php the_permalink(); ?>" title="<?php the_title(); ?>"><?php the_title(); ?></a>
   <?php } ?>

Check the Best 404 Page of my blog here

Blogging den 404 problem page

Final Words

The presence of 404 pages in your blog is not against SEO, but it’s not good to see a list of 404 pages in bulk. The purpose of this post is to explain why users have a poor experience with 404 pages. In this article, you will learn how to fix error 404 pages. How do you deal with 404 errors on your blog? Do you use any 404 redirection WordPress plugins or custom 404 error pages? 

Our aim is to make sure that you have a smooth experience while on the site, so we have worked on many things to improve it. However, you may experience 404 errors from time to time. We hope you can help us by letting us know what happened so that we can fix the error page if it occurs in the future.

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