Complete Guide on Search Engine Optimization

If you’re a beginner to SEO? And hoping to polish your skills? This complete guide on search engine optimization would be beneficial since you want comprehensive information on the path to professional quality search results. Or what we call SEO?

guide on search engine optimization

Search engine optimization is putting efforts into growing the visibility of organic search engine results. It comprises work on both technical and a creative framework to bring more traffic and increase the ranking of website /blog in search engine results.

However, there are many aspects of SEO that start from writing content to linking sites on the web, Sometimes it even encapsulates in a way that the website is well structured that is comprehended by the search engines.

SEO doesn’t mean building search engine friendly website or blog. It’s all about how much the website value by others. This guide is followed by the different principle areas of SEO – from finding good keywords and generating traffic to your website.

Also, we carry out a process such as making a search engine-friendly website, building links, and one proportion given to marketing the unique value of your site.

Why does your website need Search Engine Optimization?


Most of the traffic comes from Google, Bing, and Yahoo! Although there is social media traffic that generates a decent amount of traffic search engines are the best source of driving traffic to any website. And for most of the internet users, search engine results are trustworthy and this is true when you provide service, products, and information or just anything traffic is more likely to come from search engine results.

Search engines provide access to a plethora of information to targeted audiences people are looking for what you offer them.

The search engine is the roadway that compensates your website with phenomenal traffic.

1. Search queries:

They are the keywords that millions of users type into the search box. It carries incredible value to an SEO or webmaster. Lots of reimbursed studies show that the list of search engine results can bring success to anyone.

Targeted traffic includes the promotion of your products and services that generate revenue and is perhaps the best use of today’s marketing technique. Investing in SEO generates good results for everyone, with the exception of ROI as compared to the conservative way of promotion.

As said earlier first step in SEO is knowing what you’re optimizing for searches. This means identifying all the pros & cons of picking a keyword you want the website to rank on the Google search engine.

2. Search volume:

This is the most important factor. If there are only a handful of people searching for a keyword, there is no sense in adding it to your list. The bigger the audience, the bigger your reach.

3. Weight:

It determines how frequently the search for a particular keyword is If it is searched then it’s great. This might sound intuitive, but it’s a relevant prospect to the business or services people offer through the website.

4. Competition:

With any growing business, SEO takes the foremost place. Therefore, keeping an eye on your competitors is a cost-saving option. For SEO, it’s a good option to see if the keyword is used by many people or a few. This is easy to find out and lets you know if it has the potential to rank better on search engines.

Can you do the SEO by yourself?


The world of SEO is a little tricky but if you’re on your own you can understand the foremost basics. Even the knowledge you gain through small steps can make a big difference. They prepare most of the SEO guides to help you start with the basics, and being in practice can let you become a guru.

Depending upon the time you spent and the interest of the user, your willingness to learn to get resolved. For instance, search results vary from day to day. Google makes updates to bring more elements to help you find the best value keywords. Unless you recognize them!

Keyword research: It is complex and, through this, it determines in response to what people search for? Google is looking for pages that contain high-quality and relevant information about a particular search query.

Now, this relevance is called “Crawling” or reading the website data by Google bots so it can test the content that matched with the searcher query which is done through keywords it has.

Google keeps more focus on additional elements such as

  • Where your site is ranked?
  • How do people engage with your website/blog?
  • Do they bounce off more often?
  • Your website loading speed?
  • Is your content free from plagiarism?
  • Do the pages add value to the user?

Final Words:

Well, there are hundreds of factors by SEO, which are mapped. Let’s just consider them in response to searches made on a daily basis. The important thing is you don’t have to come out with an expert degree in SEO. Thus we have talked about proven, experience and best practices till now for Search engine optimization.

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4 Comments

  1. Hello Satish,

    I started my blog a few days back and I read tons of articles about SEO.
    When I go through yours it helped in filling a few gaps which were still missing.
    Already submitted for the free blogging guide.
    Looking forward to learning more from you.
    Keep sharing.

  2. Thank you for another great article. The place else may anybody get that type of information in such an ideal approach of writing?

    I have a presentation subsequent week, and I’m at the look for such information.

  3. Great article. Would love to see more in the future. Thanks for such efforts.

  4. Thanks for the info. Nice blog.Very useful and informative content. SEO is vital for any business today.

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