How to Reduce Bounce Rate in WordPress site? (13 Updated steps)

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Are you facing a high bounce rate issue in your blog? If yes, This post helps on How to Reduce Bounce Rate with easy simple steps. In most cases, if the content is inappropriate to the needs of users, they will leave your site instantly, thus contributing to increasing your bounce rate.

how to reduce bounce rate in wordpress site

What is Bounce Rate?

The Bounce Rate is maybe one of the most relevant indicators to assess your pages’ quality.

 According to Wikipedia, Here is the bounce rate SEO meaning.

Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave (“bounce“) rather than view other pages within the same site.

Does the bounce rate affect SEO 2021? Some SEO Professionals say a bounce rate of less than 30% is good, but you have a problem with 60% or higher. 

Through this article, I will try to identify the key points you should work on if you would like to retain and capture your audience. 

There are still several optimizations. The target here is to specialize in the necessities and ensure that you can considerably reduce the value of your bounce rate at the end of your reading.

Before I begin, I want to emphasize that the average recovery rates are not the same depending on your website, the page you analyze, and therefore the sector in which you use.

What is a Good Bounce Rate?

What is a good bounce rate in 2019? As a guide, here are some numbers, which should be laid back (each website being a special case):

  • For a Merchant site: Between 40% and a 60% bounce rate on product sheets
  • For a Blog or News site: about a 70% bounce rate

For blogs, It can explain this figure because they confine many users from reading a single page of the site. 

This line will not count as a bounce rate for all visitors who have spent a minimum of time on a page on your blog or news site. 

All you have to do is copy the line in your analytics code and choose a value (in milliseconds) to set a minimum time visit. 

With the above example, if a user spends over 20 seconds on a page, they will not include it in the bounce rate.

The industry average bounce rates in the percentage scale are

  • 80% + is very bad
  • 70 – 80% is poor
  • 50 – 70% is average
  • 30 – 50% is excellent
  • 20% or below is likely a tracking error

According to Google, “a bounce rate is a single-page session.” It means, whenever the user enters your page, and they do not interact with other elements like images, the call-to-action buttons, internal page browsing, and so on.

It happened in the following conditions or events

  • Returning to search results
  • Closing the browser
  • Entering a new URL in the address bar
  • Following an outbound link
  • Staying inactive and timing out the session
  • Reading the entirety of a page but not doing any activity within the page and then leaving

If your bounce rate is too high or you plan to work your content loyalty to benefit your users, create traffic, and convert more sales, this article is for you! For commercial sites, a decrease in bounce rate will cause the generation of additional revenue.

How To Calculate Your Bounce Rate?

What is the Average Bounce Rate for Websites? The best way to calculate your blog/website bounce rate is by using the following method.

Bounce Rate = Visits left after one page / total number of visits.

If your blog received 10,000 visits/month, out of which 5,000 bounced after visiting just one page, your bounce rate for that month would be 5,000 divided by 10,000, which equals 0.50 (or 50%).

It shows that,

  • Lower bounce rate = Your blog is performing well
  • Higher bounce rate = Visitors are leaving your blog in a hurry(which is not good)

Here are few important Bounce rates

  • E-commerce – 33.99%
  • Other – 41.13%
  • Branding – 43.28%
  • Product information – 33.03%
  • News/Media – 55.56%
  • Lead generation – 47.38%

The average bounce rate for display advertising. Let’s talk about good bounce rates for paid ads:

  • The average bounce rate is 41-55%.
  • The best bounce rate is anything between 26% and 40%.
  • A bounce rate between 56-70% is estimated higher than average.
  • If your bounce rate is over 70%, this requires important action.

How to reduce Bounce Rate in WordPress Blog?

If you are thinking about How to lower the bounce rate? (or) How to decrease the bounce rate? Here are the thirteen working actionable tips for better Bounce rate results on your WordPress site.

1. Clean Advertisements

Who will not leave the site immediately if an unwanted pop-up opens in the first place? Is it not annoying? So, if your website displays pop-up ads, make sure it remains discreet, and it Should not interfere with the user navigation!

This advertising is too disturbing for the users. Whether it is a video, music, images, or unwanted animations, this is a bounce rate that soars!

You should also pay attention to the advertising displayed. Do not broadcast advertisers like sexual content, violence, scams, which can divert the user interest. 

Ensure that your ads go well with your theme of the blog or website. Otherwise, the pages may look bold and will disturb the user.

Try to arrange advertisements properly without confusing the visitor. The ads should place beside the content. This is the right place to click ads by visitors.

2. Good Page Design

There are thousands of WordPress themes available in the WordPress directory. In, thousands of free blogger templates are available in various niches. 

The selection of a template or theme is the major part of your blog. There are a few points to remember before choosing the best WordPress theme

Top blogs have an excellent, responsive, cool design and SEO-friendly. So try to design your blog attractive with more user-friendly options. 

Another important thing is that you should not use more graphics and more colors. More graphics divert the visitor’s concentration from the content. So, make your blog’s design simple and pleasant.

Pro tip:

  • Use the GeneratePress WordPress theme for better loading, and it gives a perfect user experience.
  • Most of the top blogs are already using.
  • It reached over 2 lakhs of active installation from the WordPress theme repo.
  • Personally, I am using and recommending this theme.

3. Page Loading Time

Improve your page loading time. If your web page takes much time to load, the user will skip your page immediately, i.e., the user will go to another website/page. 

It is an essential criterion put forward by Google and Web professionals. 

There are many tools to test your site’s loading speed while providing you with total report points. Among them, these are the best tools to check your page loading speed:

If your site’s loading time is below 2 seconds, your site will have better bounce rates which means the user will stay longer on your page. 

4. Page Responsiveness

Page responsiveness, otherwise called mobile-friendliness, is another essential factor for your websites’ bounce rate. Most bloggers do not consider this point as a fact and leave the mobile-friendliness

Affect page loads differently on a computer screen and a mobile phone. 

If your theme is not mobile-friendly, your webpage will take longer to load fully. In the meantime, your audience may feel uncomfortable and leave your page immediately to another page. This way, your Bounce rate may increase.

You can use mobile-friendly themes for your websites and make your audience feel comfortable on your site. This way, your audience will stay longer on your page, and your Bounce rate will reduce.

5. Good SEO Strategy

Even though you’ve positioned your website well on keywords with high traffic, why your bounce rate is so high? The answer is simple: your keywords are not suitable for your Content.

  • Keyword stuffing is very harmful to your site. 
  • Write articles in a readable and straightforward way for a visitor, not for Search Engines. It automatically becomes a Search engine Friendly article. Do not do keyword stuffing. If you follow this, Google will penalize your site. (if your site already penalized with your Content, check my guide on Google Panda guide)
  • Always use small examples to illustrate everything. 
  • You can run any website with this small strategy.
  • Reducing the bounce rate helps you to boost your conversion rate automatically.
  • You can use LSI Keywords and Related keywords in your Content to capture maximum traffic on your website.
  • Write a summary of the Content by using sound and target keywords. It is the most compelling part of the Content
  • Create relevant backlinks for the published articles

6. Improve your Content with better readability

Write Interesting Articles with eye-catchy titles, readable Content, and Editorial Style.

Have clear and catchy titles, especially if you keep a blog or news website. 

On the Web, you need to go to the basics and provide the information they are looking for the surfer.

  • The most crucial factor is the size of the Content.
  • Your article should be above 700 words to rank on the first pages as per SEO. But also consider your audience. They are not ready to read a total length that takes 2 to 3 hours to read. 
  • Make your paragraphs smaller and add attractive images to make your audience not feel as if they are reading a lengthy article.
  • Writing an excellent Article for Your Blog Readers becomes SEO-friendly automatically.

If you are running an eCommerce website, you must be very careful that your user should not think your page is a call-to-action page.

Your Content should be readable. If your Content is readable, the user will spend more time on your blog.

The Content should not be with large chunks of text. Most of the company blogs have great content, but it is not in a good and readable format.

You can check the Content and site readability using this Free Readability test tool.

The result is, the user will jump from one blog to another. It increases the bounce rate and exit rate.

Your audience should feel your page to be as Natural as an informative page which should be sure that the user does not leave your page until he is well motivated to buy your product.

Pro Tip: 

  • Break your paragraphs into two to three lines.
  • Every paragraph should not be over two sentences.
  • I should write every sentence, not over 20 words.
  • Use bullet points or numbers.
  • Use proper subheadings.
  • Keep the main keywords in Bold a few times.
  • Ask more questions to your readers. It helps you, two readers, for better engagement with your content.
  • Write excellent and actionable conclusions at the end of your content.

7. Use Table of Contents

You might feel what a table of content will do in the Bounce rate. But it is a straightforward and easy trick that will allow your audience to stay long on your websites.

There are two advantages of using the table of contents on your pages.

  • The table of content gives a good and attractive look to your blog and provides a good presence for your visitors
  • It helps your users to navigate lengthy content from one place easily
  • It provides a professional look to your content

In this way, after reading the content table, the user tries to know every side heading in the table of content. Finally, the visitor spends more time reading all the content from your blog.

Hence the user stays long on your website, and your bounce rate will reduce.

Here are a few Table of content plugins

8. Internal linking makes to visit other pages

It is an essential factor that makes your bounce rate low. If your audience visits two or three of your web pages, the Bounce rate is no longer considered. 

You can add internal links on the page your audience visited so that once the article is read, your audience will see the other page linked to this page. 

In this way, your audience will stay longer on your page, and it also promotes your other articles.

For sites like E-Commerce, this will also help cross-selling products from other pages by the audience.

Consider putting other pages to the pages you get more traffic on. In this way, you are using a will stay as long as you wanted him to stay.

It would help if you also considered the links that allow the user to visit other sites. It would help if you always made that links open in separate windows so that your page will be open in another window and you are visitor stays longer on your page.

9. Consider your 404 pages

Broken links may cause a lack of interest on your website for your audience. When your audience land on 404 pages, he will close the web page immediately and choose another page. 

A 404 error will be like a no way to go for a Potential user, and he will choose another way to find this. In this way, your website main gets a high Bounce rate. 

You should always redirect your 404 pages to other useful pages or allow the user to search for valuable content in your page website in the 404 pages. You can do this by adding a search bar on the error page.

Most responsive WordPress themes come with inbuilt 404 pages for a lower bounce rate. If your theme does not have this feature, my complete guide is about 404 error pages.

10. Use Social sharing buttons

Most of the people who visit your pages will share their experiences with others. Once they found your content is beneficial for them, they feel to share your content on social media. 

When they want to share your content, they will copy your URL and move to social media.

It will share your content there, but in this way, your page Bounce rate will change even if it is useful for you.

Here, by integrating a social sharing plugin, you can display a bar of social media buttons that a user can use to share your content easily on social media, increasing no Bounce rate.

You can also add social media buttons on the pages that move along the page when you scroll up and down. 

This way, the user need not search for social sharing buttons to share your content.

If you do not have a social sharing feature in your blog, here is the social sharing plugins list. I am using the Social Warfare premium and Social Snap Premium versions in all my blogs. Fantastic plugins.

11. Related Posts And Popular Posts

It is an excellent option for bloggers. Using WordPress, use a Related Post plugin, which shows the old articles from your site below every article. If you are using the platform for your blogging, you can use “Linkwithin” to show related posts. I am using the Elementor Pro plugin a few months back. Now I am using the WP Show Posts Plugin to get this feature in my blogs.

Note: Most of the WordPress themes are coming with inbuilt Related posts widget coding.

  • In WordPress: Use the WP Show Posts plugin to use GeneratePress WordPress themes in your blogs.
  • In Blogger: In the Blogger platform, users can go simple Layout> Add a gadget> Choose “Popular Posts.”

12. Use easily Categorized Navigation

Adopt the complete navigation of your site on your pages. That is using a map of your website’s categories and subcategories in the side Bars or footers. 

After thoroughly reading your article, your audience may try to find other articles the visitors like to read. Still, only the related posts or the internal links may not sufficient for his search. 

Keeping full navigation of your categories and posts, the user will easily find the article he wanted to read on your blog.

13. Use the sitewide search feature

Even though category navigation is beneficial, it is always essential to use a search bar in your blog. This way, your user can directly search for the article or the content.

For WordPress and Blogger uses, this search facility is always provided in the theme itself but what you need to do is activate it. 

Once you activate this search bar on your website, your users will quickly search for the content he wants on your website.

Frequently Asked Questions (FAQs)

  1. What is a good bounce rate?

    As per the statistics, the good bounce rate range should be 26 to 40% is excellent. Suppose it is between 41 to 55, roughly average. Between 56 to 70 is higher than an average. Of course, sometimes it is very different from website to website. More than 70% bounce rate is a very disappointing condition in most cases.

  2. Why is my bounce rate so high?

    It is a common issue for every blog. It depends on several factors like using more ads, images, popups, and cluttered UI. First of all, make the user happy with the required content. Visitors become happy and engage with your content more time. Simultaneously, your bounce rate will be reasonable.

  3. What is a good bounce rate 2021?

    Of course, maintaining a reasonable bounce rate is very important for better SEO. IF you keep that value below 70%, it is excellent. The optimal bounce rate in 2021 should be between 26% to 70%.

  4. Does bounce rate affect Google ranking?

    In most of the conditions, Google uses Bounce Rate as one of the Ranking factors. According to some industry studies, the bounce rate is closely correlated to first-page Google rankings.


Remember that good content will always make your user stay long on your websites. Make your content as readable as possible for your users and make your content feel very real to your audience.

In this way, your audience will never leave your page without thoroughly reading your article.

I hope this article has helped you see more clearly about bounce rates and tricks to reduce a WordPress site’s bounce rate.

You do not leave this page immediately after reading it. I was hoping you could send me your feedback in the comments or even share your techniques to reduce your bounce rate!

Share these 13 simple ways to reduce Bounce rate articles with your friends on social media.

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About Author

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Hi, I am Satish Ithamsetty, Full-time Blogger since 2009 and a tech enthusiast. The main motto of this blog is to help newbies to start their blogging as a business. So I love to write on Blogging, SEO, Make money online, YouTube, and Affiliate marketing. If you need any assistance, you can stay connected and join our Facebook Community to get industry-relevant updates and more.

1 thought on “How to Reduce Bounce Rate in WordPress site? (13 Updated steps)”

  1. Hi Satish,

    Great post. Loved it.

    You have covered all the important points. Personally, I am a huge fan of fast loading page. Slow loading page is the main culprit of higher bounce rate.

    BTW, thanks for mentioning ‘Ultimate Blocks’. Much appreciated.

    Istiak Rayhan


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