The first priority for earning money for every blogger is Google AdSense. Before knowing how high CPC keywords (top paying AdSense keywords) can make you earn more with Google AdSense, you should know what Google AdSense is.

High CPC keywords

AdSense is a Google initiative that runs ads that are based on CPC, or cost per click, on your blogs and websites. If your blog or website completely complies with the rules and regulations of Adsense privacy policy, Google Adsense will give you permission to run its ads on your website.

Thus, you can earn decent money. Once you place the Google ad code on your website, it will display Google ads. When your visitor clicks on your ads, you will earn money online. But low CPC keywords with high search volume will give good traffic with low earnings.

Low Competition + High CPC Keywords = Money Online

What does the term High CPC mean?

Before knowing the answer to this question, you need to know how much money you can earn from Google Adsense. Google Adsense will give you money for every click you get on your website ad. This money for a click varies from a few cents to a few dollars.

Well, now the tricky question can be answered: a high CPC keyword is one that will give you more dollars for fewer clicks. For example, the keyword instant auto insurance quote is having nearly $69.72 CPC price

The Adsense earnings also depend on the country you get visitors from. Traffic from some countries will provide a lower CPC for the keywords, and some countries will pay a higher CPC for the same keywords.

What is CPC?

The CPC is abbreviated as “cost per click.” The CPC is the amount the advertiser pays you for the ad that runs on your website. This advertiser’s money is paid to you through Google.

The CPC varies with each different ad and also with each different click you get. As we discussed earlier, this CPC also varies with the visitors from each country.

Other than CPC

The question is, are there any other means than only CPC, which is cost per click? Yes, there is. Adsense also pays you for impressions you get on your page, which is called CPM.

The standard CPM for every page is $1 for 1000 impressions. That is, you get $3 every day if you have 1000 daily visitors and you put 3 ads on a single page. In this way, you can earn up to $100 with daily traffic of 1000 visitors.

What are High CPC Keywords?

To earn with Adsense, you need to do intense keyword research before writing error-free content. Target high CPC niches for your posts.

The only result will be if the clicks you get on such high CPC keywords are more, in which case you will earn a high income.

Even though you can get the most expensive keywords, it is tougher to rank these keywords on the first page of Google. You need to do a lot of back-end work to rank your pages. Of course, you can pick “car insurance,” “auto insurance,” “make money online,” etc. as keywords for better revenue.

In all of the Google Adsense advertisements, the below are the highest paying pay per clicks you can utilize to make a post or a niche site. These are high-cost keywords for Adsense.

Here is the list of high-paying AdSense niches for Adsense and YouTube in 2022.

S.No.High CPC Keywords CPC (in $)
1 Insurance $57
2 Gas/Electricity $57
3 Mortgage$47
4 Attorney$47
5 Loans$44
6 Lawyer$42
7 Donate$42
8 Conference Call$42

The above-given keywords are very difficult to rank because of the already heavy competition. You can go through this simple process to find high CPC niches.

Let us see how to find high CPC keywords.

How to Find High Paying Keywords by using SEMRUSH? (High CPC Keywords)

SEMrush is an all-in-one internet marketing service. It provides the following professional services: PPC keyword finding, SEO, and and keyword research. For more details, see my SEMrush Review 2022. I explained how to use SEMrush for better ranking.

Now let’s start with how to use SEMrush to find high CPC keywords in USA 2023on other sites.

Here I am explaining this process by taking Shoutmeloud as an example, which is owned by Harsh Agarwal (an award-winning blogger in India). Just follow the steps by going to any other site in this research.

By Using SEMrush: You can find high-CPC keywords from SEMrush by following these steps. Firstly, find your competitor and enter the domain in the SEMrush keyword tool. Next, click on the “full report” button and then click on “top organic keywords.” Then the list will show the top indexed pages on Google for that site. Now click on the CPC section and order it to be viewed in descending order. And finally, you will get the most expensive keywords from that site. In the same way, search all the competitor’s sites and make a list.

SEMrush provides two types of accounts for its users. They are free and premium. You can use a free account for this analysis.

Step 1: Signup SEMRush account

First, sign up for a free SEMrush account. After activation of the account, just enter the blog URL (chosen to analyze or any of your competitors to get keyword data) and push the Start Now button.

enter competitor url in semrush

Here, SEMrush analyzes the URL and gives all the keywords that are driving more traffic from search.

Pro tip: First, confirm the database of your target audience. If you need a US audience, you have to choose the US database. Here in the US database, keywords have a higher CPC than in any other country.

Step 2: Choose Organic Keywords

Now go to the Top Organic Keywords table and click on “View Full Report.” Here you will get the keyword list as per traffic.

semrush results page
Choose Top Organic keywords and pick the better and top paying Adsense keywords

Step 3: Pick high CPC

Here, go for the CPC (USD) column and click on the upper and lower arrows (list out all) to arrange the high-paying CPC keywords to the top.

organic search positions
Organize the high CPC Adsense Keywords first

SEMrush is showing the profitable keywords accurately. In a free account, you will get the first 10 results. This is enough to get the top ten highest CPC keywords in 2022.

Step 4: Descending the CPC

Now export the keywords after compilation. Once you are done with the first competitor keyword compilation, go on to the next competitor domain keyword compilation. Use the “Keyword categories” feature to save the selected keywords from the result.

export the keywords from semrush
Export these most expensive keywords into Excel

Now you have a huge list of profitable keywords that you can use to increase your Adsense earnings and traffic. This research process is applicable to all niches. Pick the 14-day free SEMRush account to get more top-paying Adsense keywords.

content marketing platform to plan content
  • Organizing content
  • Creating and optimizing content
  • Measuring the effectiveness of your content, and so on
  • Today, get a 14-day free trial of a SEMrush Pro/Guru account.

How to Find High Paying Keywords by using Long tail Pro? (High CPC Keywords)

Longtail Pro is one of the best and most powerful keyword research software programs to get a huge list of long-tail keywords.

Long Tail Pro allows the user to generate hundreds or thousands of unique “long tail” keywords in a matter of minutes based on a single root keyword or multiple root keywords at once.

The Longtail Pro is available in two versions. They are the free version (limited features) and the premium version (monthly to annual plan).

Using Long Tail Pro: In Long Tail Pro, you can search through keywords. Select a keyword you are trying to write about. Now search the keyword in long tail pro. Now you will get a full list of top CPC bidding keywords in the panel. You can click on each keyword separately and find additional information like titles, page links, etc.

Step 1: Login Long tail pro account

First, create an account and login to it. In the Keyword Research section, click the “+” symbol to create a new project. 

Long tail pro interface

Step 2: Create a Project

Write the project name in the Add Project box and click the Add button.

add project

Step 3: Add Seed Keyword or Competitor URL

In this step, add the keyword in the Seed Keywords section (or) add the domain name in Competitor Keywords, add the value in the Suggestions per Keyword section (default: 20; you can add 100 to 150), then push the Retrieve button.

add domain to get keywords

Step 4: Get high Paying CPC Keywords

After a few seconds, the longtail pro gives you a list of keyword ideas along with keyword competitiveness, volume, CPC bid, competition, words, etc. Now click on the “Bid” column. The bid values in the column will be sorted in descending order. Here you will get the highest CPC keywords in the first place. You can export the keywords to an Excel sheet.

high paying cpc keywords from Long tail pro

You can check the keyword status and its competitive analysis from Google Organic Search results for further analysis. Here, the Longtail Pro will provide KC, Domain KC, Trust Flow, Citation Flow, Domain TF, Domain CF, backlinks, and more details. These are very useful. That’s it.

long tail pro image

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Find, track, and analyze keywords with our 7 days free trial

Highest paying AdSense CPC countries

Here is the list of the top 10 highest-paying Adsense CPC countries.

  • United States
  • Australia
  • Canada
  • Marshal islands
  • United Kingdom
  • Germany
  • Switzerland
  • Brazil
  • New Zealand
  • Italy

The above is the list of the top-paying, high CPC countries. But to speak frankly, this information is not provided by Google. Google does not disclose this kind of information to anyone.

This list is sorted by various observations and earnings summaries. So you can assume that these sites are in the highest CPC paying countries, as these are the results obtained by professional bloggers.

where does google make its money updated

Image Source: costly Keywords in Google Adwords


The Adsense earnings purely depend on the keywords you choose for writing your posts. The best idea for earning passive income from Google Adsense is finding keywords with less competition and a high CPC. Now, start searching for high CPC keywords and start earning more.

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  1. Karan Ahuja says:

    Insurance is a good niche but it requires deep knowledge and experience to write on this topic.
    It is not that easy as it seems

    By the way, thanks a lot Satish for sharing this amazing post. This will help me and other fellow bloggers just too much.
    High CPC keywords matter too much for us ☺
    Once again, thanks a lot

  2. And also, “The fact is, it’s not necessary to drive lots of traffic if you are getting high CPC rates.”

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