Off-Page SEO
Off-page SEO refers to external factors and links that influence a website’s search engine rankings, as opposed to on-page SEO which covers optimization of the site itself.
Key Off-Page SEO Strategies
- Link building – Building quality external links to your website from relevant sites to improve domain authority. Includes outreach for backlinks.
- Social signals – Generating social shares, likes, and engagement on social media platforms. Boosts awareness.
- Brand mentions – Earning brand name mentions on high-authority sites. Improves brand visibility.
- Local SEO – Optimizing online listings and citations for local search rankings. Critical for local businesses.
- Reputation management – Monitoring and maintaining a positive online reputation and presence. Affects brand sentiment.
Why Off-Page SEO Matters
- Boosts search engine rankings and traffic
- Improves domain authority and trust
- Increases brand visibility and awareness
- Provides external validation signals to search engines
- Helps content get shared and go viral
Off-Page SEO Best Practices
- Focus on quality over quantity with links
- Be strategic with outreach and pitching
- Monitor online reviews and brand mentions
- Claim and optimize online listings/profiles
- Promote content on social media regularly
The Importance of Ongoing Efforts
Off-page SEO is not a one-time effort – it requires consistency. Continually earn new quality links, reviews, social shares etc. Keep improving your online presence and authority over time. Monitor competitors and stay ahead.