SEMrush Review: The trusted SEO tool Details, Features, and Prices (14 Days Trial Pro account)

Are you looking for the best SEO tool to move your online campaigns to the next level? If yes, you reached the correct place to know the complete details about this tool. The tool name is SEMrush, which is an all-in-one SEO tool for every blogger to marketing agencies. You can read this SEMrush review before starting it. 

There are minor to medium-sized business houses that can benefit from optimizing and making most of their website within a specified budget.

Thousands of tools are floating on the internet that helps maximize the online visibility of your site.  But most promises to give insights into their competitor’s SEO or marketing activity. However, the tools are highly priced and could not be afforded by everyone.

SEMRUSH review 2021 with detailed features
SEMrush review 2022 with detailed features

However, suppose you want all in one tool to offer the best Keyword research, competitor research, site audit, backlink analysis, and a few other tools. In that case, SEMrush is a potent tool that not only allows you to research the information you want.

But offers a broader aspect of SEO marketing, and for anyone working in the field of search, SEMrush is a life savior for them. Here are the SEO basics to learn.

What is SEMrush?

semrush homepage
SEMrush – one platform to dominate your niche

SEMrush is a complete all-in-one digital marketing package with all professional tools like SEO, PPC, and Keyword research. In layman’s terms, the SEMrush tool is used by bloggers and other digital marketers to bring more website traffic and revenue. Therefore, it is a tool that finds out the most trusted and profitable keywords for optimizing the blogs or creates content to reach the audience for better user experience and visibility.

In this SEMrush review, I used most of the features given in the SEMrush dashboard practically to write it. We know that content marketing is the old-school strategy that internet marketers use to distribute and implement content ideas effectively to the targeted audience. SEMrush is the only of its kind and is trusted by millions of people worldwide, ranging from small, medium, or significant. SEMrush contains a massive database of over 46 million domains and around 120 million keywords. It does everything from tracking the organic position to a URL location on Google’s SERP. It helps marketers with excellent services like SEO, PPC, SMM, Keyword research, Competitive research, PR, content marketing, marketing insights, and campaign management. There are thousands of positive reviews on the web on how accurate is SEMrush. 

Let us move to how does SEMrush works and how to use the SEMrush tool for better SEO?

What are the advantages of SEMrush?

The SEMrush Review explains the unique features of this excellent internet marketing tool. There are many features well integrated into SEMrush tools, such as SEO tactics.

Why SEMrush? Here are a few advantages of the SEMrush tool

  • It helps business solutions develop more keywords to create a strategy and help them rank well. You can observe the various ranking factors available through improvising the proper SEO plans.
  • You have heard about strategic advertising, right? Brands and companies target competitors with different approaches to meet the demands of consumers through advertising. It allows them to remain within the budget of the competitors.
  • Apart from this, it allows you to grow the social media platforms for Social media marketing.
  • Thanks to social strategies, companies and individuals can make tons of money if they maximize the engagement to reach out to their audience, and all this is possible when you have the SEMrush all-in-one tool.
  • Tactical content marketing is another best feature that guarantees a surge in profits due to promotional opportunities a company makes to broaden the audience reach.
  • SEMrush helps in getting that sales figure right before you.

SEMrush Review and its Features

The primary goals of every digital marketer depend on three steps. They are measuring, improving, and reporting. Every digital marketer’s strategies are developing on these three words.

SEMrush comes with six major toolkits. They are advertising, Social media, content marketing, competitive research, and management toolkits. More than 41 tools are integrated with SEMrush toolkits. But there are three primary keyword research tools in the SEMrush toolkit, and each tool has its importance in its function.

Let us discuss the SEMrush review and its features

1. Domain Overview

The Domain overview gives the complete metrics of the domain’s online visibility. You can check the organic traffic, paid traffic, display advertising, and backlinks.

The given report helps you know how much traffic the site is getting from either SEO or advertising. 

You can analyze the website’s top keywords and their positions on Google.

If you observe the domain overview interface, you will get five main overview metrics.

domain overview in SEMRUSH
  1. Authority Score: It is the estimation score of how authoritative the site. It is a compound metric used for measuring domain quality and SEO performance. A higher score indicates the presence of high-quality links they have from another website.
  2. Organic Search Traffic: The numbers in this widget indicated the estimated traffic of the domain recipe per month organically. If you click this box, you will get more detailed organic positioned reports.
  3. Paid search Traffic: These are the estimated traffic details per month from PPC ads. 
  4. Backlinks: It gives the total number of backlinks present on the other sites to the domain. You can see the detailed backlinks report by the hit on this number.
  5. Display advertising: This indicates the number of display ads that the domain has run through Google AdSense.
  6. Engagement Metrics: It gives global traffic estimation and collected from a traffic analytics database like pages/visits, Avg visit duration and Bounce rate details.

2. Organic Research

Organic research gives details about how much traffic gets from Google and shows their yearly changes. It is another great feature to know about the website’s top organic search competitors and what keywords are getting good traffic and ranking in SERPs.

You will get a comprehensive analysis report of any domain in the SEMrush database.

organic research in semrush
organic research in SEMrush

This report’s significant advantage is to get a regularly updated list of keywords that are helpful to rank in Google. Its SEMrush organic traffic data is very accurate.

SEMrush helps you to do perfect keyword research in the reverse engineering process. Because of its most significant database update of more than 17 billion keywords. 

3. Traffic Analytics

Traffic analytics gives complete website traffic details, traffic from Google with market intelligence, and competitive research tools.

It provides the traffic details of any site’s desktop and mobile traffic, any company’s online performance, and its metrics.

traffic analytics in semrush
traffic analytics in SEMrush

It makes the market research more powerful on SEMrush for market researchers, marketing managers, business development teams, and sales teams. 

First, enter any competitor URL and hit the search button. It gives visits data, unique visitors, pages per visit, average visit duration, and Bounce Rate in the overview section. You can check the Audience insights, traffic journey, top pages, Geo distribution, subdomains, and Bulk analysis of the site performance.

4. Keyword Overview

The keyword overview is another essential feature to know the details of keywords like search volume, number search results, CPC, competition level, volume trends, and other important keyword metrics which are using the SEMrush database.

Keywords play a crucial role in every section, from content writing to ad marketing, an interconnected concept. Of course, this is the best place to start the keyword research to decide the perfect search term, which is worthy or not.

After entering the search phrase in the search bar, you will get the report. Here SEMrush provides you with the primary assessment of keyword value.

keyword overview in semrush
keyword overview in SEMrush
  • Volume: The number of times per month the keyword, which is queries on Google.
  • Keyword difficulty: This is the value to estimate the difficulty level of the keyword ranking.
  • CPC: It stands for Cost per click. It is the estimated value to pay money to Google ads via PPC campaigns.
  • Com: It means competition. The value indicates the advertisers bidding value. The score ranges from 0.00 to 1.00. A high score indicates high competition. Simply, it is the organic value of keywords.
  • Global Volume: A combined volume of keyword monthly search volumes across all SEMrush country databases.
  • Results on SERP: These are the complete URLs displayed when you search in google with a given search term.
  • SERP Features:
  • PLA: It is a product listing ads on the Google result page.
  • Ads: It shows the number of ads shown in the Google Ads and PPC ads.
  • Trend: The interests to show on the web searchers in the last 12 months.

This feature helps you to pick the target keyword to fulfill the campaign with 99% accuracy from the SEMrush database.

5. Keyword Magic tool

The Keyword Magic tool is the most powerful tool to do keyword research on SEMrush.  It offers to access the great SEMrush Keyword database.

You can enter the key phrase and search in this tool. You will get the related search terms in the responsive table and broken down into topic-specific categories. It also works as a long-tail keyword research tool. 

keyword magic tool in semrush
keyword magic tool in SEMrush

When I entered the keyword “digital marketing” in this tool, I found more than 119,040 keywords arranged in the responsive table like volume, Keyword difficulty, CPC, and competition. When I use this tool, I am getting significant subtopics for my niche sites as well. 

6. Keyword gap

The keyword gap tool helps you to get a list of keywords that competitors are ranking.

This tool simply gives an offer to compare your competitor URLs side by side, up to five sites.

keyword gap in semrush
keyword gap in SEMrush

This information is very beneficial to plan any SEO campaign for your site or client sites.

I entered Brian dean’s site in the first box and suggested a few competitors in the following boxes. After choosing those competitors’ URLs, I hit on the Compare button to see the list of keywords search volume, CPC, traffic, and competition score. 

7. Topic research tool

Topic research is another helpful tool that helps you quickly find the most popular subtopics and top headlines commonly used in the topic that you can include in your content.

topic research result page in SEMRUSH
topic research result page in SEMrush

You can also find location-specific ideas for your topics with topic research tools. It is also the best tool in finding the top questions asked by the people, which you can include in your content as FAQs. It is the best tool for getting content brainstorming ideas. 

We can simply enter the topic in the search bar, and the tool will find out all the brainstorming ideas for your topic and give us cards of subtopics that you can use. 

topic research card expansion for more headlines and questions
topic research card expansion for more headlines and questions

8. SEO Content Template

The SEO content template is an excellent tool that will provide the content crafting templates with SEO-friendly content ideas. You can search for the content based on your keywords. 

You can simply enter a single keyword or even multiple keywords in the SEO content search field and generate content in an attractive template. 

seo content template from SEMRUSH
SEO content template from SEMrush

This template will come with recommendations such as text length, semantically related keywords to include potential backlinks and readability score, and many more. 

The best thing to use this tool is to get specific SEO recommendations based on actual content that is segregated from the top 10 search results from Google.

seo content template recent recommendations from SEMRUSH
SEO content template recent recommendations from SEMrush

It helps you to know the competitor’s keywords where they used on their pages along with recommendations. Again, this template will suggest the best list of websites to get backlinks. 

9. SEO Writing assistant

The SEO writing assistant tool is another best tool that every content writer or blogger should have. The SEO writing assistant tool will help you find your content’s SEO potential and your content’s originality in real-time.

Once you have completed your content by following the SEO content template guidelines, you can use this SEO writing assistant tool for optimizing SEO in the content marketing toolkit of SEMrush. 

SEO writing assistant from SEMRUSH
SEO writing assistant to write content in realtime

You can simply connect the SEO content template to your Google document or WordPress draft. The tool will automatically check the content and give the SEO recommendations based on the top-ranking pages in Google for your keyword. One of the remarkable features of this SEO writing assistant is that it also comes with plagiarism checking quality which will match any plagiarism in your content.

10. Content Audit

The content audit for the content or the content analyzer will help you check how your content performs on and off your site. This tool will help you find all the social shares, backlinks, keyword rankings, and Google Analytics data like Bounce rate and sessions. 

content analyzer
Start the content analyzer

Its main functions include auditing your content, and the other one is for post tracking that is measuring your off-site content reach. This tool will give you the audit table and workflow to crosscheck, and also, you can add tasks and even send them to google calendar. 

content analyzer reports
content analyzer reports

The SEO visibility trend will show external posts and evaluate referral traffic for guest posts quickly. 

11. On-Page SEO Checker

THE On-page SEO checker tool, which is helpful to be called SEO ideas, is a handy tool that will help offer a comprehensive list of tasks to improve your website rank and individual pages’ ranking. It is a user-friendly tool from SEMrush, which is best for beginners and finds important data like Google Analytics, organic research, and position tracking.

on page analyzer
on-page analyzer

Using this tool, you will get all the on-page SEO ideas and the related keyword to include on your pages to improve your site ranking.

on page analyzer result table
on page analyzer result table

And again, this tool will suggest the optimal content length for your content, and also the readability scores and backlink prospects are shown. 

on page analyzer optimization ideas
on-page analyzer optimization ideas

Backlink analysis is an essential SEO strategy that you need to perform to improve your SEO scores. With the Search-related SEMrush backlink Analytics tool, you can study all your backlink profiles and compare them with multiple domains, putting them side by side. 

backlink analytics
backlink analytics

You can also use this tool to find your competitor’s backlink profiles, which you can use to create backlinks for your website. 

overview backlinks of high authority domain
overview backlinks of high authority domain

By using this tool, you can find any new or lost links to take appropriate actions. 

This tool comes with advanced filters and sorting options for better analysis of your backlinks. The best feature you can find in this tool is the quick comparison feature to compare your backlinks and your competitor’s backlinks. By signup this tool, it is easy to find your competitors’ top-performing pages in terms of backlinks, and also, you can find the referring domains, IPs, and anchor texts for the backlinks.

You can check this guide on How to find broken links on the WordPress site and how to fix them?

Link building tool from SEMrush is one of the best tools that you might ever use for the SEO of your website. Using this link-building tool, you will get a list of the best link-building opportunities you can use for your domain. 

link building tool

This tool makes a quick competitive analysis of your Rivals and provides the best opportunity to use your website for the keywords you provide. This tool will provide a primary interface with attractive outreach templates that you can use to compose request mails for backlinks.

add keywords and compare with competitors
add keywords and compare with competitors

By using this tool, you can get large lists of outreach prospects for your target keywords. And also, you can integrate Gmail or Google Search Console with this link-building tool. 

14. SEMrush Rank 

Do you know what SEMrush rank is? Based on the highest organic visibility and monthly estimated traffic, SEMrush proprietary rank is allocated for a particular domain. The ranking provided by the SEMrush is solely based on the monthly historical data from the SEMrush database.  

For a better online presence, your SEMrush rank needs to be less. Many websites like Google, Amazon, and youtube will have less than ten on the rankings.

15. Social Media Poster

social media tool kit
social media tool kit

Social media poster is one of the best social poster tools that I have used. I have concluded this as the best tool after using more than ten social scheduling tools. 

First, you need to connect your social accounts by authentication officially.

connect social network

Using this tool, you can easily create drafts and schedule the content on popular social media sites like Facebook, Twitter, Instagram, and Pinterest. It saves a lot of time by helping you directly post your content without leaving the SEMrush interface so that you don’t need to log in to every social network.  

social media poster - new post creation
social media poster – new post creation

The graphical representation of fans’ online presence on an hourly basis helps me schedule my posts when more audiences are available on Facebook, which boosts my social media presence. 

new post scheduling
new post scheduling

SEMrush is a complete digital marketing research tool that helps you to understand where your competitors become a success. You can find the other SEMrush features by accessing the SEMrush personally. You can use the SEMrush by grabbing the 14-day free trial, then decide it. But do not forget to read this SEMrush review twice before starting use.

How to use SEMrush to get competitors keywords?

Here is a simple tutorial on How to use SEMrush to improve SEO? SEMrush integrates special features through which you can quickly get the competitor’s data. SEMrush is a comprehensive keyword research tool.

Of course, we have prepared the step-by-step process to show “How to get competitors Keywords by using SEMrush?” so that you can outrank them easily.

Step 1: Signup SEMrush

  • First, register your details in SEMrush for a new account.
  • Log in to the SEMrush tool and get the competitor’s domain score and find all the top organic keywords for which your competitors are rank.
  • You can export them to a CSV spreadsheet for further use.
find all top organic keywords
find all top organic keywords

Step 2: Check Organic Competitors

  • The next step would suffice the need of main organic competitors and save the report generated from SEMrush.
  • Here you will find a list of all competitors ranked and the competition level for several keywords you just saw.
organic competitors list
organic competitors list

Step 3: Export Keywords

  • Export the list of keywords into Excel format by using the EXPORT button.
  • Import all the competitors’ keyword data into the Google sheet.
  • Now sort and filter them on the worksheet in separate columns to identify the correct keywords you should be working on.
organic search positions
organic search positions

Step 4: Analyze the Keywords

  • Now that you have the data consolidated into a single worksheet.
  • It’s time to build content and implement a strategy for the content structure.

Step 5: Sprinkle the Keywords

  • SEMrush provides you with all the relevant data for the competitions, along with the number of results you find in organic searches for the given keyword.
  • Along with those keywords, sprinkle LSI Keywords, and Search related terms keywords within the content while writing the articles.
  • It gives better results.

How to use Content Ideas with Topic Research feature?

SEMrush has inaugurated the content ideas feature to create content for marketers.

The ideas are basically for future content and to turn them into action right away.

Searching for the content idea isn’t that hard when you have SEMrush. It gets started with just a few clicks.

Step 1: Start Your Rival Analysis

topic research
topic research

To use the Topic Research, Go to the tool and enter a specific keyword in which you are interested.

Step 2: Check the Content Ideas List

For Example, here I am using this tool for content ideation tools to look up the content ideas for “dog training” and click the Get Content Ideas button.

After a while, SEMrush will fetch the relevant data and shows up the topic research results with popular subtopics, headlines, and questions asked for the keyword.

The tool will provide expandable cards with relevant subtopics. On this screen, you will get four different tabs. They are Cards, Explorer, Overview, and MindMap.  

  • You have the ideas card displayed on the screen.
  • You can select any sub-topic and get started right away.
  • Furthermore, you can even schedule the task using the Marketing Calendar for a specific activity to be performed later.
  • In the Cards section, the tool providing the different relevant keywords with volume and titles.
topic research card expansion for more headlines and questions
topic research card expansion for more headlines and questions
  • In the Explorer section, you will get the detailed search results along with the URL
  • In the Overview section, You will get the list of overall keywords to search results data in one place
  • In the Mind Map section, you will get an excellent graphic presentation with a circular look.
mind map overview in semrush
mind map overview in SEMrush

SEMrush is used to determine the potential keywords and the correct strategic content planning for your audience.

With the content Ideas feature, the workflow or the planning becomes more accessible and helps you do the work faster.

SEMrush Pros and Cons

SEMrush is an all-in-one search engine marketing gear that allows internet marketers to perform better in the competitive business arena.

However, there are PROS & CONS associated with the SEMrush tool. Pros and Cons are given below.


  • SEMrush has neatly built the research tools and analytics for ranking high in Google.
  • Keyword tools are reports for paid advertising.
  • Easy to find backlinks of the competitor’s site
  • The website Auditing tool is an excellent feature by which you can ensure proper methods to eradicate site issues.
  • Competitor research is brilliant.
  • Finding all high-density keywords are straightforward.


  • Keywords research data is extensive. Therefore, the keyword list and management can be confusing occasionally.
  • User-friendly but not convenient for business owners
  • No white-label reports
  • The pricing is on the downside, but still feels satisfactory for starters.

In most of the factors, SEMrush abruptly outweighs the CONS.

SEMrush adds more value to keyword research capabilities than any other tool in the market.

Call it social listening, backlink auditing, or spying on competitors. It is easy to increase the web presence and help you to stay ahead of the competition.

SEMrush Pricing details

If you’re looking for an SEO tool with almost all the features included, you can look at the plans and pricing of SEMrush.

SEMrush currently has three pricing plans, and all the plans or subscriptions are based on Monthly and yearly payments.


For freelancers, startups and in-house marketers with limited budget

1. Know your competitors’ traffic sources, rankings, social media results & more.

2. Run your SEO, PPC and SMM projects with 40+ advanced tools.

$99.95 per month


For SMB and growing marketing agencies. All the Pro features plus: 

  • Historical Data

  • Content Marketing Platform 

  • Extended limits

$199.95 per month


For agencies, E-commerce projects and businesses with extensive web presence

All the Guru features plus:

  • API access

  • Extended limits and sharing options

  • Google Data Studio Integration

$399.95per month

How to get a SEMrush coupon and SEMrush trial for free?

We are having a good relationship with the SEMrush team. They provide a premium plan free of cost for Blogging Den readers like you for up to 14 days.

After reading this SEMrush Review 2022, Grab this 14 days premium version. Simply follow the steps.

Step 1: Register now

First, you need to click the below button to grab the Exclusive offer (Worth $99). You will be redirected to the signup page.

Step 2: Subscribe for SEMrush Trial Plan

Now you will be redirected to the subscription page like below. Enter your details (Email, Password, and Billing details) and grab the SEMrush trial 14 days Pro account. Finally, click on the “Place the order” button.

Step 3: Use the Premium Version

You can use the premium version for 14 days with full features. After 14 days, you will be charged $99 per month. You can cancel the account anytime. Once you use this internet marketing tool, definitely you will like the power of SEMrush.

Check this tutorial on how to grab the SEMrush 14 days free trial.

Frequently Asked Questions (FAQs)

  1. What is SEMrush?

    SEMrush is a Comprehensive SEO Tool, and it stands for an advanced Search Engine Marketing Research tool. This SEMrush review helps you to understand how to use SEMrush effectively.

  2. What is SEMrush used for?

    SEMrush is an all-in-one, comprehensive SEO suite that helps you improve online visibility and effectively discover marketing insights. The reports of SEMrush help marketers to agencies that work on SEO, PPC, SMM, keyword research, and many more services. Of course, SEMrush is the must-have tool for every marketing agency, from small to big.

  3. Which is better: AHREFS vs SEMRrush?

    AHREFs and SEMrush both are the best SEO tools in the SEO industry. SEMrush has better features than AHrefs like Link Features, Keyword features, Value, Support documentation, New feature updates, and more. If you are doing PPC, I highly recommend SEMrush over Ahrefs. AHrefs is the best alternative to SEMrush. Both tools have similar characteristics.

  4. Is SEMrush free?

    The other SEO tools are giving free accounts with limited access. But if you sign up in SEMrush for the first time, you can access all the premium features for up to 14 days free trial, either a pro or Guru subscription. You can grab this trial account from this page and enjoy its premium features thoroughly. There are excellent knowledge sources and video guides to learn how to use this tool. But the SEMrush is cheaper than most other SEO tools as well.

  5. What does SEMrush do to get its data?

    The SEMrush is collecting their data and analyzing from the search engine results information. It has a unique proprietary algorithm that is optimized for several years. The keywords in the SEMrush databases are well scheduled and refreshed with their rank every month.

  6. Which SEO tool is best?

    There are hundreds of SEO tools available on the web. But most of the services are giving significantly less support and user needs. But few of the Search engine optimization tools are working well. I have excellent experience with Ahrefs, SEMrush, MOZ Pro, Google Search Console, SPyFu, and Ubersuggest. But I am very much impressed with SEMrush because of their support and database. 

  7. Does SEMrush help with a food blog?

    Yes. SEMrush is a must-have tool, which helps with all types of blogs like food blogs, travel blogs, personal blogs, and so on. It helps food bloggers to analyze the competitor’s ranked keywords, current keyword positions, and their visibility status in search engines. The SEMrush site audit can suggest better solutions for the food blog technical issues. The Keyword research tool can help to find the most profitable and long-tail keywords which are easy to rank in SEO. So it can suggest the SEMrush tool for food bloggers to improve their organic search rankings.

Final Words

While there are few alternatives and less expensive tools (including SEO tools) available over the internet, SEMrush remains the top SEO marketing tool since 2008 and still going on.

My honest review of SEMrush: This is an excellent SEO tool for bloggers, content writers, SEO experts, and Agencies. SEO research is an exciting part. Every feature is designed by keeping the basic blogger to high professional SEOs needs. Simply, this is a must-have tool who are managing blogs to online paid campaigns.

If you want to find out the right keywords, your competitors are using. SEMrush should be the tool to use. SEMrush is the tool for you to make your SEO campaigns healthy.

SEMrush review 2022 and how to use

Other SEO Product Reviews 2022

If you are using this tool already, you share your experience in the commenting section about is SEMrush worth it or not?

SEMrush Review 2022

Satish Ithamsetty

SEMRush logo new
Ease of Use
Site Audit feature
On-Page Analysis feature
Keyword Research Feature
SEO Writing Assistance


SEMrush is an all-in-one digital marketing package with all professional tools like SEO, PPC, and Keyword research. In layman’s terms, the SEMrush tool is used by bloggers and other digital marketers to bring more website traffic and revenue. Get the Most out of your SEMrush trial.


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