Email marketing is a powerful tool for businesses of all sizes to connect with their audience and drive sales. Email marketing has an average ROI of 3800%, making it one of the most effective marketing channels. However, with so many email marketing platforms, choosing the best one for your needs can be overwhelming.

This comprehensive guide explores the top email marketing platforms on the market, providing a detailed analysis of their features, pricing, and benefits.

Whether you’re a small business owner or a marketing professional, this article offers practical tips and insights to help you choose the best platform for your needs and achieve success with your email campaigns.

You’ll need a marketing campaign email if you send daily or monthly newsletters or information about new products or services. This article lists the best email marketing platforms for your online business, so you can choose the one that’s right for you.

In 2023, the best email marketing platforms will likely leverage AI-driven personalization and advanced automation to optimize results.

What is email marketing?

Email marketing is marketing and advertising that uses electronic mail and is mainly limited to smaller businesses and non-profit organizations. Email marketing uses different messaging to contact prospects and customers. It may either maintain contact with current customers or attract new customers.  

It is a low-cost marketing method that allows you to target customers based on their demographics and buying habits.

Simply put, email marketing sends a commercial message to people using email.

Email marketing helps you send a business request, send advertisements, and inform customers about offers to build trust and relationships with them.

In the 21st century, online business owners use this method to build good and healthy relationships with existing or new customers.

Email marketing is a form of direct marketing where email is used to send advertising messages to a specific target group of users.

Sending emails can attach files with active links, visual images, and multimedia.

Real marketing through email is a working method nowadays.

By sending this email, marketing companies try to stay in touch with their customers and earn their trust.

What is an Email marketing platform?

An email marketing platform is a digital tool or piece of software that facilitates the creation, management, and execution of email marketing campaigns. The best email marketing platform is easy to use, affordable, and effective.

It is a centralized platform where businesses and marketers can send targeted and personalized email messages to subscribers or customers. 

Email marketing platforms offer various features and functionalities that streamline the entire process, from designing visually appealing emails to tracking the performance and engagement metrics of the campaigns.

Businesses seeking growth-oriented strategies can benefit from partnering with the best email marketing agencies, leveraging their expertise and resources.

The best email campaign service provides a user-friendly interface, A/B testing capabilities, and detailed performance metrics to optimize marketing efforts.

Building the best email list involves targeting a relevant audience, offering valuable incentives, and consistently providing quality content.

The best email list service offers reliable list management, segmentation tools, and opt-in features to grow and engage subscribers effectively.

Features of Email marketing platform:

Key features of an email marketing platform typically include:

  • Email Campaign Creation: Users can design and customize email templates using drag-and-drop editors or HTML coding, ensuring professional and visually appealing content.
  • Subscriber Management: The platform allows businesses to manage their subscriber lists, segmenting them based on criteria like interests, behavior, or demographics for more personalized messaging.
  • Automation: Email marketing platforms often offer automation features, enabling marketers to set up automated email sequences triggered by specific events or actions, such as welcoming new subscribers or following up after purchase.
  • Analytics and Reporting: Comprehensive data and analytics provide insights into email open rates, click-through rates, conversions, and other engagement metrics. This data helps assess the success of email campaigns and guides future marketing strategies.
  • Integration: Email marketing platforms can integrate with other tools and platforms, such as Customer Relationship Management (CRM) systems, e-commerce platforms, and social media, for seamless data exchange and enhanced targeting.
  • Compliance and Deliverability: These platforms adhere to email marketing best practices and spam regulations, ensuring that emails are delivered to recipients’ inboxes and not flagged as spam.
  • A/B Testing: Users can conduct A/B tests to experiment with different email elements (subject lines, content, CTAs, etc.) and identify the most effective components for better campaign performance.
  • Affiliate marketing: The best email marketing affiliate programs offer high commissions and a good range of products or services to promote.

Businesses utilize email marketing platforms to engage with their audience, build relationships, promote products or services, and drive conversions. 

When seeking the best email blast services, businesses should consider platforms that offer high deliverability rates, robust analytics, and easy-to-use templates.

Using the best email marketing strategies, businesses can cultivate customer loyalty, drive sales, and enhance brand engagement.

Achieving the best email deliverability requires adherence to email best practices, maintaining a clean subscriber list, and avoiding spam triggers.

The ability to segment subscribers, personalize content, and automate campaigns makes email marketing platforms essential for any modern marketing strategy.

Key Features to Consider When Choosing an Email Marketing Platform

When evaluating email marketing platforms, there are several key features to consider:

1. Deliverability: The success of your email campaigns depends on your emails reaching your subscribers’ inboxes. Look for a platform with a high deliverability rate and solid anti-spam measures.

2. Automation capabilities: Automation can save you time and increase the effectiveness of your campaigns. Look for a platform with robust automation capabilities, such as triggered emails, drip campaigns, and dynamic content.

3. Segmentation and personalization options: Segmentation and personalization can improve the relevance and engagement of your emails. Look for a platform to segment your audience based on demographics, behavior, and interests and personalize your emails with dynamic content and personalization tags.

4. Analytics and Reporting: Analytics and reporting can help you track your campaigns’ success and identify improvement areas. Look for a platform with robust analytics and reporting features, such as open rates, click-through rates, conversion rates, and revenue tracking.

5. Integrations with other tools: Integrations with other tools, such as CRM software, social media platforms, and e-commerce platforms, can streamline your workflow and improve the effectiveness of your campaigns. Look for a platform with many integrations and a robust API.

6. Customization options: Customization options can help you create emails that align with your brand and stand out. Look for a platform with a wide range of email templates, drag-and-drop editors, and customization options for fonts, colors, and images.

10 Best email marketing platforms 2023 List

Small businesses can effectively target and engage their audience with the best email marketing for small businesses, catering to their unique needs and budget constraints. Engaging customers with the best email marketing emails involves captivating subject lines, compelling content, and clear calls to action.

best email marketing platforms

There are numerous best email marketing for small businesses available. Here are my top picks for this year’s best email marketing tools and services.

1. ActiveCampaign

ActiveCampaign logo

You can improve your customer experience by using ActiveCampaign. It is an excellent choice for those who want to automate their email campaigns and track their results. You can use it to send emails, track leads, and more. It’s free and easy to set up.

  • Best For: Overall Email Marketing
  • Price: $9/mo-$258/mo
  • Annual Discount:  Yes–Save 20%
  • Promotion: 14-Day Trial

ActiveCampaign is a versatile and powerful cloud-based marketing automation platform that caters to businesses of all sizes, aiming to optimize customer engagement and streamline marketing efforts. It is one of the best email marketing platforms for small businesses in 2023.

With its features, ActiveCampaign enables users to create, manage, and execute personalized marketing campaigns, automate customer interactions, and enhance overall customer experience. 

Launched in 2003, the platform has become a leading player in the marketing automation industry, supporting businesses across various sectors.

Its automation capabilities, CRM integration, and user-friendly interface are some of its standout features. However, businesses should consider their specific needs and budget before choosing ActiveCampaign as their marketing automation solution.

Features of ActiveCampaign

ActiveCampaign is a powerful marketing automation platform that helps businesses of all sizes grow by providing them with the tools they need to create, manage, and optimize their marketing campaigns. 

Some of the features of ActiveCampaign include:

  • Email marketing: ActiveCampaign allows you to create and send email campaigns, track email opens and clicks, and segment your lists based on user behavior.
  • Lead management: ActiveCampaign helps you capture leads, track their progress through your sales funnel, and nurture them until they’re ready to buy.
  • Customer relationship management (CRM): ActiveCampaign’s CRM helps you keep track of all your customer interactions, from leads to sales to support.
  • Automation: ActiveCampaign’s automation features allow you to set up rules that will automatically trigger actions, such as sending emails or updating records in your CRM.
  • Reporting and analytics: ActiveCampaign provides detailed reports and analytics so you can track the performance of your campaigns and see what’s working and what’s not.

ActiveCampaign is a comprehensive marketing automation platform that can help businesses of all sizes grow their customer base and increase sales.

It is the best email autoresponder for affiliate marketing, offering advanced automation and segmentation features tailored to affiliate marketers’ needs.

Pros and Cons of ActiveCampaign

ActiveCampaign is a powerful email marketing platform that offers a wide range of features and benefits. However, there are also some drawbacks to using ActiveCampaign.

Here are some of the pros and cons of ActiveCampaign:


  • ActiveCampaign offers many features, including email marketing, marketing automation, CRM, and sales.
  • ActiveCampaign is easy to use and has a user-friendly interface.
  • ActiveCampaign offers excellent customer support.
  • ActiveCampaign is affordable, especially for small businesses.


  • ActiveCampaign can be complex to use, especially for businesses with complex needs.
  • ActiveCampaign does not offer as many integrations as some other email marketing platforms.
  • ActiveCampaign’s pricing can be expensive for businesses with large email lists.
  • ActiveCampaign’s customer support is not always available 24/7.

ActiveCampaign is a powerful marketing automation platform that offers a wide range of features to optimize marketing efforts, enhance customer engagement, and improve overall efficiency. 

Overall, ActiveCampaign is a powerful email marketing platform that offers a wide range of features and benefits. However, weighing the pros and cons before deciding if ActiveCampaign is the right platform for your business is essential.

2. Campaigner


For the best overall email marketing tool, Campaigner is a great choice. Campaigner lets you use multiple channels to increase your sales and reach more people. You can use a powerful suite of tools such as email and SMS to ensure you’re constantly top of mind with your customers.

  • Best For: Overall
  • Price: $59/mo-$649/mo
  • Annual Discount:  No
  • Promotion: 30-Day Trial

Campaigner is an online email marketing platform that offers over 450 professional email templates and a simple email builder. It also provides more than just email automation, allowing you to create highly personalized customer journeys from the first interaction to the end of the customer lifecycle. 

Campaigner stands out for its ability to attract and capture more leads, convert them into paying customers, and keep them engaged with your brand for the long term. It is an excellent choice for businesses because it has a simple workflow automation builder and a wide range of features.

This product offers advanced email marketing automation for experienced marketers and a free introductory seminar to teach you how to use the system quickly and easily. The online editor makes it simple to create email marketing campaigns without any HTML knowledge.

The internet is awash with positive reviews of Campaigner email marketing. To find out more, simply sign up for Campaigner.

Pros and Cons of Campaigner


  • It is easy to use.
  • It comes with a Free trial
  • Easy to learn
  • Good customer support
  • Easy to use a track of our mailer activities
  • free email marketing campaigns are available


  • Nothing.
  • Too many clicks to enter the new customer.
  • Writing docs seem to still be hard for me
  • Hard to say. I can’t find any fault with it.


You can choose from four pricing plans on Campaigner. There are no hidden fees or costs involved with using Campaigner. You’ll get access to everything you need to grow your business today.

campaigner pricing
  • Starter: $59/ mo
  • Essential: $179/ mo
  • Advanced: $649/ mo

There’s also an eCommerce plan, which costs $79.95 per Month and includes Shopify integration, unlimited contacts, other eCommerce features, and more. You can get started with the free Plan and then upgrade later. You can start with the free Plan and upgrade later if you want to.

3. Brevo

Brevo (formerly SendinBlue) is the world’s most popular email marketing software company, with over 3 million users. Its comprehensive suite of tools provides everything marketers need to manage their entire sales funnel, from lead generation to customer retention and repeat purchases. Its state-of-the-art platform makes sending personalized emails easy, building lists, and tracking results easy.

Brevo is a free email marketing platform that provides a paid plan with unlimited contacts and the ability to send up to 300 email newsletters daily.

If you want to grow your list, you can upgrade to the Lite plan for $20/Month, which allows you to send up to 40,000 messages per Month with no daily message limit. 

The platform is user-friendly and free to use. Its simplicity makes it easy to create sleek-looking templates for email marketing campaigns, automated welcome emails, website opt-in forms, and more.

Brevo is a freemium email marketing platform that offers a free plan with up to 2,000 contacts, one automated workflow, and machine learning and AI-powered email marketing campaigns. 

In reports, users can also view real-time metrics, such as open rates, click-through rates, and deliverability. 

Brevo is a simple and convenient way to create, send, schedule, track, analyze, and report email campaigns. It is also a great way to run multiple campaigns simultaneously and keep them organized and under control.

Features of Brevo:

  • Create and customize email campaigns with ease.
  • Track, analyze, and measure your results with our analytics tools.
  • Set up automated reminders and follow-ups for every recipient.
  • Get started in just one click; no sign-up is required.
  • Generate leads and build lists.
  • Integrate with CRM and segment your lists.


PlanPriceEmails/MonthDaily Sending LimitFeatures
Free$0/month300 emails/day300 emails/dayBasic email marketing, landing pages, and forms
No daily sending limit20k emails/monthMarketing automation, A/B testing, advanced statistics, multi-user access, send time optimization
Business₹4075/month No daily sending limit20k emails/monthEverything in Starter: Facebook custom audiences, subscriber scoring, Zapier integration

4. ConvertKit

convertkit logo

ConvertKit is an automated email marketing tool that helps business automate their entire customer journey from lead generation through to sales. You can create customized campaigns by using drag-and- drop tools, which allow you to segment contacts into relevant groups, and then trigger specific actions depending on which group they open your message from.  You can use these tools to send targeted messages to people who are more likely to respond to them.

  • Best For Email Automation
  • Price: $29/mo-$79/mo
  • Annual Discount: No
  • Promotion: Signup for FREE

ConvertKit is a user-friendly tool that helps small businesses create beautiful emails and grow their email lists. Nathan Barry created it for bloggers and creators who focus on email marketing. It is considered the best email marketing platform for bloggers in the email marketing industry, and its popularity has grown since it was introduced to the blogging industry by Pat Flynn and Joanna Wiebe. 

ConvertKit is the best email autoresponder for affiliate marketing because it allows you to create and send automated emails to your subscribers based on their actions.

Features of Converkit:

  • Drag & Drop Email Builder: Create stunning landing pages, forms, or opt-in boxes using our drag & drop editor.
  • Landing Page Editor: Use the intuitive editor to build your professional-looking landing page quickly. You can even add social media sharing buttons.
  • Automations: Set up automated campaigns to send welcome emails, follow-up sequences, re-engagement series, etc.
  • List Segmentation: Add subscribers to different lists based on your chosen criteria. For example, if you sell two products, you could have two separate lists.
  • Forms: Create custom forms for your website or blog without coding knowledge.
  • Reports: Get a complete overview of subscriber data, including open rates, unsubscribes, bounces, and more.
  • Marketers Tools: Track opens, clicks, and conversions directly within ConvertKit.
  • Social Sharing Buttons: Share your form via Facebook, Twitter, Pinterest, Google+, LinkedIn, Tumblr, StumbleUpon, VK, WeChat, Whatsapp, Line, KakaoTalk, and more.
  • Payment Gateways: Accept credit card payments through Stripe, Braintree, PayPal, and others.
  • Pricing Plans: Choose three pricing plans starting at $29/month.
  • Affiliate Program: Earn 20% commission for each sale generated through your affiliate links.

Of course, Convertkit has been one of my go-to email marketing platforms for two years. It is the ideal platform for creators to sell their products online officially.

Pros and Cons of ConvertKit


  • Tag-based subscriber systems
  • You can create dynamic emails with merge tags.
  • It has a simple but effective visual automation builder.
  • It offers a landing page builder (albeit a very rudimentary one)
  • Digestible reporting for subscriber acquisitions
  • Great support channels are available.


  • Very limited A/B testing functionality
  • Few customization options for forms and email templates
  • Reporting data is limited

ConvertKit pricing 

It starts at $19 per Month for up to 1,000 subscribers. There are also plans for 3,000 subscribers ($29/month), 5,000 subscribers ($49/month), and 10,000 subscribers ($79/Month). All plans include unlimited landing pages, forms, and automations.

Here is a table showing the pricing plans and features of ConvertKit:

Creator$9/month$84/year (16% off)
Creator Pro$25/month$225/year (10% off)
Business$79/month$711/year (10% off)
EnterpriseContact ConvertKitCustom pricing


  • All plans include unlimited email sends, email deliverability monitoring, 24/7 support, and weekly email marketing tips.
  • The Creator Pro and Business plans also include advanced segmentation, Facebook custom audiences, subscriber scoring, and Zapier integration.
  • The Enterprise plan includes a dedicated account manager, custom onboarding, and advanced security features.

5. GetResponse

getresponse logo

GetResponse helps you to create a marketing campaign with prospects, contacts, and customers, so you can develop relationships with them and build a profitable customer base.

  • Best For Email Automation
  • Price: $29/mo-$79/mo
  • Annual Discount: 18% to 30% Off
  • Promotion: Signup for FREE

GetResponse is a popular email marketing platform that offers a variety of features to help businesses grow their audience and engage with their customers. I believe in GetResponse’s reputation in email marketing. It has all of the features needed to succeed in its email-related tasks.

GetResponse’s Landing Page Builder is one of the most impressive features. It is an email marketing platform that allows you to design and send emails to your contacts. You can send these emails immediately or schedule them to be sent at a later time (also known as an autoresponder). 

GetResponse has a lot of advanced customization options, such as name, city, gender, birthday, and so on. While all of this is what an email marketing platform should have, GetResponse excels in this area.

Features of GetResponse

Some of the features offered by GetResponse include:

  • Email marketing: GetResponse allows you to create and send email newsletters, autoresponders, and other types of email campaigns.
  • Landing pages: GetResponse allows you to create and host landing pages for your website.
  • Forms: GetResponse allows you to create and embed forms on your website to collect leads.
  • Autoresponders: GetResponse allows you to set up automated email sequences triggered by specific actions, such as a user signing up for your email list or purchasing on your website.
  • CRM: GetResponse includes a CRM system that allows you to track your contacts and interactions with them. The best email CRM integrates seamlessly with marketing automation, offering comprehensive customer data management and segmentation capabilities.
  • Analytics: GetResponse provides detailed analytics on your email campaigns and website traffic.
  • Easy to use: GetResponse is a user-friendly platform that is easy to navigate and use.
  • Affordable: GetResponse is an affordable email marketing platform that offers a variety of pricing plans to fit your budget.
  • Powerful features: GetResponse offers a variety of powerful features to help you grow your audience and engage with your customers.
  • Excellent customer support: GetResponse offers excellent customer support 24/7 to help you with any issues.

Pros and Cons of GetResponse


  • Easy to use: GetResponse is easy to use, even for beginners. You can create and send email campaigns in minutes, and you don’t need any coding experience.
  • Powerful features: GetResponse offers many features, including email marketing, marketing automation, landing pages, webinars, and CRM.
  • Affordable: GetResponse offers a variety of pricing plans to fit your budget. There is a free plan for small businesses, and paid plans start at $15/month.
  • Great for beginners: GetResponse is an excellent option because it is easy to use and has many features to help you get started with email marketing.
  • Good deliverability: GetResponse has a reasonable deliverability rate, meaning your emails are more likely to reach your subscribers’ inboxes.
  • Affordable: GetResponse offers a variety of pricing plans to fit your budget, so you can find a plan that is right for you.
  • Good customer support: GetResponse has good customer support, so you can get help if needed.


  • Some features are complex: Some of GetResponse’s features, such as marketing automation, can be complex.
  • No native CRM: GetResponse does not have a native CRM, so you must integrate it with another CRM if you need this functionality.
  • Limited integrations: GetResponse has limited integrations with other apps.
  • Customer support can be slow: Customer support can respond quickly, especially during peak times.
  • Not as powerful as some other platforms: GetResponse is not as powerful as other email marketing platforms, such as ActiveCampaign or HubSpot.
  • Limited integrations: GetResponse has limited integrations with other apps, so you may be unable to integrate it with all your apps.
  • Can be expensive for large businesses: If you have an extensive email list, GetResponse can be expensive.

Pricing of GetResponse

GetResponse is an email marketing platform that offers a wide range of features at affordable prices. It allows you to create multiple campaigns, send unlimited daily emails, track click-through rates, manage autoresponders, segment lists, and more. All of these features are included at no additional cost. To try GetResponse, you can sign up for a free trial.

  • Free Plan: Limited to 500 contacts with unlimited newsletters.
  • Free Plus: Includes autoresponders and starts at $15.58 per Month for 1000 contacts.
  • Email Marketing Plus: Includes marketing automation and sales funnels. The pricing starts at $48.38 for 1000 contacts.
  • Marketing Automation Plus: Includes all the Email Marketing Plus plan features, plus ecommerce segmentation. The pricing starts at $97.58 per Month for 1000 contacts.

6. Mailchimp

mailchimp service

Mailchimp is a free email marketing platform that is popular and well-regarded. It has a user-friendly interface and a mobile app for iOS and Android. It offers a free account that allows you to send up to 12,000 emails per Month to 2,000 subscribers. 

Mailchimp also offers a variety of integrations with other popular platforms, such as Twitter, Facebook, PayPal, Eventbrite, and Picasa. You can use its templates to create eye-catching emails; it is one of the best free email marketing platforms.

Features of Mailchimp

Mailchimp is an email marketing platform that helps businesses create, send, and track email campaigns. It offers a variety of features, including:

  • Email templates: Mailchimp offers a library of pre-made email templates that can be customized to fit your brand and campaign goals.
  • Email list management: Mailchimp makes creating and managing email lists easy. You can segment your lists based on demographics, interests, and other criteria to ensure your emails are relevant to your subscribers.
  • Email analytics: Mailchimp provides detailed analytics so you can track the performance of your email campaigns and see how your subscribers interact with your emails.
  • Automation: Mailchimp offers a variety of automation features that can help you save time and effort. You can set up automated campaigns based on subscriber behavior, such as sending a welcome email when someone subscribes to your list or sending a reminder email when someone abandons their cart.
  • Integrations: Mailchimp integrates with various other apps and services, so you can easily connect your email marketing to other business tools.

Mailchimp is a powerful email marketing platform that can help you reach your target audience and achieve your business goals.

Pros and Cons of Mailchimp


  • easy interface for beginners.
  • Drag and drop email creation.
  • It allows up to 12000 monthly emails for 2000 subscribers in the Free Plan.
  • Clean and easy-to-use templates
  • Mailchimp’s a/b testing automation is excellent.
  • The great email automation feature.
  • Multiple email listing feature


  • The plans are a little high if you need to add over 2000 subscribers.
  • It is a limited email automation feature.

Pricing and plans of MailChimp

Mailchimp is the best email blast service because it lets you send bulk emails to your subscribers quickly and easily. The pricing of this email marketing tool is given below.

PlanPriceNumber of ContactsAudiencesTemplatesFeatures
Free$0Up to 2,0001BasicBehavioral targeting
Essentials$9.99/monthUp to 50,0003All Mailchimp templatesA/B testing
Standard$14.99/monthUp to 100,0005Event-based automationRe-targeting capability
Premium$299/monthUp to 200,000UnlimitedAll Mailchimp templatesMultivariate tests

7. Aweber

Aweber Free trial

Aweber allows you to automatically respond to emails and send marketing campaigns, which can help you capture subscribers’ attention and emails. If you earn money online, you know the importance of having an efficient email list. Aweber helps you build that list.

Aweber’s email autoresponder is a convenient feature. It is the most popular and easy-to-use email marketing platform and has the best design. It is one of the best email list services available.

Features of Aweber

  • Email marketing automation: Aweber allows you to create and schedule email campaigns to stay in touch with your subscribers without manually sending emails.
  • List segmentation: Aweber allows you to segment your list based on different criteria to send targeted emails to different groups of subscribers.
  • Landing pages: Aweber allows you to create landing pages, which are standalone web pages that you can use to collect leads or promote your products or services.
  • Sign-up forms: Aweber allows you to create sign-up forms, which you can embed on your website or blog to collect email addresses.
  • Analytics: Aweber provides detailed analytics so you can track the performance of your email campaigns.
  • Integrations: Aweber integrates with various other apps and services, so you can easily connect it to your existing marketing tools.

Here are some of the benefits of using Aweber:

  • You can create email lists and send emails to your subscribers automatically.
  • You can track the results of your email campaigns and see how well they are performing.
  • You can use Aweber’s templates and designs to create professional-looking emails.
  • You can get help and support from Aweber’s team of experts.

Aweber is an excellent option if you are looking for an effective email marketing platform.

Pricing of Aweber

Below, I summarize the Aweber pricing.

  • 0 – 500 Subscribers — $19 per Month
  • 501 – 2,500 Subscribers — $29 per Month
  • 2,501 – 5,000 Subscribers — $49 per Month
  • 5,001 – 10,000 Subscribers — $69 per Month
  • 10,001 – 25,000 Subscribers — $149 per Month

Aweber is a user-friendly program that can help you create an email marketing campaign that can be easily embedded into your website. It will allow users to easily subscribe to your campaign and give you a professional look that is unique to you.

Pros and Cons of Aweber


  • It has an easy-to-use interface.
  • Great templates are available.
  • Customer support is good.
  • Easy to customize feature set


  • Poorly designed user interface
  • high monthly cost

8. Constant Contact

Constant Contact has been a well-known and respected email marketing platform in business since 1995. Its features include online surveys, event marketing, and over 50 ready-made email templates. 

Constant Contact is a good choice for beginners, as it provides personal coaching for all customers. However, the pricing can be expensive, starting at $50 monthly for 2,501 to 5,000 subscribers.

Constant Contact also allows you to create HTML emails using easy-to-use templates.

Features of Constant Contact:

Constant Contact is another email marketing platform. Let’s see the features of Constant Contact, which are the same as the above one.

1. Multiple Methods to Import Contacts: 

Constant Contact is one of the few email marketing platforms, along with Getresponse, that offers tools for collecting contacts in various formats.

The features, functionality, and contact import tools are almost identical to Getresponse. As a result, the two services are comparable. Let’s move on to the next topic.

2. Templates and Design: 

Constant Contact offers a variety of features in its design box, including the ability to browse templates by category. Similar to GetResponse, you can add images and text to landing pages.

However, GetResponse is the better option because it provides a platform for creating your campaigns and templates, which is superior to Constant Contact. Additionally, GetResponse’s design is slightly better than Constant Contact.

3. Auto Responding: 

The email service also offers auto-responding, which is a standard feature. However, the functionality and tools included in auto-responding vary from service to service.

Compared to Getresponse, it lacks some advanced features for notifying customers. Therefore, I prefer Getresponse. It also supports form builders but with fewer features.

4. Campaign Management

While Constant Contact and GetResponse offer similar features, Constant Contact’s campaign management is significantly lacking.

It does not meet the standard campaign structure, a significant drawback. Additionally, it fails to provide many of the advanced features that are essential for effective email marketing.

Pricing of Constant Contact

The pricing plans are pretty affordable for beginners. Please see the image below for a complete list of plans. A 60-day free trial is also available.

PlanPriceNumber of ContactsEmails/MonthFeatures
Lite$12/monthUp to 500100Basic email marketing with easy-to-use templates
Standard$35/monthUp to 5,000500Segmentation tools, automation, and AI
Premium$80/monthUp to 50,0001,000Ads, SEO, and advanced segmentation
Professional$165/monthUp to 100,0002,000White-glove onboarding, dedicated account manager, and advanced security features

Pros and Cons of Constant Contact


  • Easy-to-use interface
  • Niche feature to run surveys and events
  • Over 50 landing page templates
  • Fantastic customer support.


  • Expensive monthly plans than other tools
  • Basic or limited automation tools

9. MailerLite

MailerLite is an email marketing platform designed specifically for small businesses that want to send professional-looking emails without spending hours editing HTML code or learning complex programs. It is a simple yet powerful email marketing solution with an automation service ideal for small businesses, authors, and professional bloggers.

The best email marketing service provider offers a wide range of features and services at a price that fits your budget. Mailerlite is the perfect fit for our regular budget.

Features of MailerLite

The best email marketing softwares is easy to use, affordable, and effective. Here are the features

  • Easy to use drag-and-drop editor
  • Mobile-friendly emails
  • RSS campaigns
  • Option to turn off double opt-in
  • Segmentation
  • Tracking and campaign reports
  • A/B Split testing
  • Easy web form creation
  • Great autoresponder features
  • API compatible with many web services

Pricing of MailerLite

The best email marketing strategies are based on deeply understanding your target audience and their needs.

PlanPriceNumber of ContactsEmails/MonthFeatures
Free$0Up to 1,00012,000Basic email marketing, landing pages, and forms
Growing Business$10/monthUp to 3,000120,000Automations, landing pages, and forms
Advanced$25/monthUp to 10,000360,000Advanced automations, landing pages, and forms
EnterpriseContact MailerLiteCustom pricing for businesses with more than 10,000 subscribersAdvanced features, dedicated account manager, and white-glove onboarding


  • All plans include unlimited email sends, email deliverability monitoring, and 24/7 support.
  • The Free Plan has a daily sending limit of 1,000 emails.
  • The Growing Business, Advanced, and Enterprise plans have a daily sending limit of 10,000, 30,000, and 100,000 emails.
  • The Enterprise plan includes a dedicated account manager, white-glove onboarding, and advanced security features.

Pros and Cons of MailerLite


  • It is cheap and affordable pricing
  • Beginner-friendly
  • Quick Support
  • Powerful Tracking & Building Tools
  • No Credit Card Forever Free Plan


  • Rigorous Approval System
  • No powerful features, such as tag-based international funneling and synchronizing systems.
  • Hidden rules for New account approval
  • Account halt system for low open rates and CTR.

10. EmailOctopus

EmailOctopus is a simple, effective, affordable email marketing platform that helps you create brilliant email campaigns. Selecting the best email marketing platform requires assessing features like automation, segmentation, analytics, and integration capabilities. It is a good choice for new bloggers who want to start list building and email sending. You can integrate EmailOctopus with Salesforce, Eventbrite, Shopify, and SurveyMonkey using Zapier.

The best email deliverability is achieved by sending emails relevant to your subscribers’ interests and following email marketing best practices.

The best email marketing platform for Shopify integrates seamlessly with Shopify, allowing you to create and send email campaigns from within your Shopify dashboard.

Features of EmailOctopus

  • It integrates easily with Zapier.
  • It has an easy automation system that helps you interact with your subscribers by sending automatic sequential emails, such as welcome and follow-up emails.
  • It has incredible responsive email template designs.
  • It has an intelligent segmentation system that allows you to target specific groups of subscribers based on location, age, gender, and other specifications.
  • It has attractive customizable form designs.

Plans and Pricing

Starter Plan (FREE)

  • Up to 2,500 email subscribers
  • Up to 10,000 emails sent per Month
  • EmailOctopus branding on emails
  • 30-day email statistics storage
  • Create up to 3 landing pages and forms
  • Basic support

Pro Plan

  • Pricing is based on the number of subscribers
  • Complete control of email design
SubscribersEmails to sentPriceAction
500050,000 emails$24/MonthI want this Plan
10,000100,000 emails$36/MonthI want this Plan
20,000200,000 emails$65/MonthI want this Plan

Pros and Cons of EmailOctopus


  • Easy to create an email campaign
  • In free trial gives 2,500 subscribers and 10,000 emails, sending the possibility
  • Startup friendly
  • Active customer support system
  • Responsive email templates


  • They limit integration features for page builders
  • They provided a limited list of features.

Tips for Success with Email Marketing

The best email marketing campaigns for 2023 will be personalized, relevant, and timely. The best email marketing tips are those based on experts’ experience and that have. To get the most out of your email marketing campaigns, follow these tips:

1. Build a quality email list: Your email list is the foundation of your campaigns. Focus on building a quality list of engaged subscribers who have opted in to receive your emails.

2. Craft compelling subject lines and email content: Your subject lines and email content should be attention-grabbing, relevant, and valuable to your subscribers.

3. Use segmentation and personalization to target your audience: Segmentation and personalization can improve the relevance and engagement of your emails. Use data to segment your audience and personalize your emails with dynamic content and tags.

4. Test and optimize your campaigns: Testing and optimization can help you improve the effectiveness of your campaigns. Test different subject lines, email content, and calls to action to see what resonates with your audience.

5. Follow best practices for email design and formatting: Email design and formatting can impact the success of your campaigns. Follow best practices for email design, such as using a clear and concise layout, optimizing for mobile devices, and including a clear call to action. The best email copywriters can write explicit, concise, and persuasive emails that get results. Choose it wisely. 

6. Monitor and analyze your results: Analytics and reporting can help you track your campaigns’ success and identify improvement areas. Monitor your results regularly and use data to optimize your campaigns. The best email marketing companies offer a wide range of features and services at a price that fits your budget.

Final words on Email Marketing Platforms

Email marketing is a powerful tool that can be used to reach a large audience and promote your business. However, managing email marketing campaigns on your own can be challenging. That’s where email marketing platforms come in.

Email marketing platforms offer a variety of features that can help you create, send, and track your email campaigns. They also provide support and training so you can get the most out of your email marketing efforts.

In 2023, the best email marketing platforms will likely incorporate advanced AI and machine learning algorithms for better targeting and personalization.

The best email marketing software offers an intuitive interface, customizable templates, and data-driven insights for effective campaigns.

Small businesses can streamline their marketing efforts with the best email platform for small businesses, offering scalability and cost-effectiveness. For budget-conscious marketers, the best free email marketing platform offers a range of features without compromising quality.

If you want to start or improve your email marketing, I recommend using an email marketing platform. There are many different providers to choose from, so take some time to compare features and prices to find the best one for your needs.

Here are a few final words on email marketing platforms:

  • Choose a provider that offers the features you need.
  • Make sure the provider is easy to use.
  • Test your campaigns before you send them.
  • Track your results and make adjustments as needed.

With the help of an email marketing platform, you can create effective email campaigns that will help you reach your business goals.

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