How to use Mailchimp for Email Marketing in 2022? (Beginners Guide)

In 2020, Email marketing is more popular to promote products, to interact with customers by sending the latest information. This is a very important aspect of Blogging and online marketing.

Are you planning to start email marketing to get in touch with your blog readers and to promote your products? This article is for you.

In this article, we are discussing the topic of “How to Use MailChimp with WordPress within 30 minutes?”

What is Email List Building?

The term list building means “the creation of a list of email addresses (or) other contact details that can then be used as part of an online marketing campaign. The list building can generate long-term online income / Business for you. Email list building is very important before you start Email marketing.

What is the difference between a mailing address and an Email Address?

“Email address” is a commonly understood term with one main modern meaning. It is the address that people can use to reach you with SMTP (Simple Mail Transfer Protocol) email. “Email ID” is not a term that has a common or generally understood meaning.

Importance of List Building:

  • The Email drives more conversions (More subscribers into customers)
  • The list building helps you reach the target people easily
  • you can create a community with like mind people to maintain personal interaction to maintain as your regular visitors to market your products

Why MailChimp?

MailChimp is one of the good online marketing platforms for small businesses. It was founded in 2001 by Ben Chestnut and Dan Kurzius.

It works as a marketing automation platform and an email marketing service.

Most of the new blogger’s first choice and it helps to collect emails from their websites/blogs. Simply it is a Beginner friendly email marketing service.

This is the most affordable email marketing platform for beginners because it is providing a free option to start the first list.

We can send less than 12000 emails per month or have less than 2000 subscribers. It means you can start right now without paying a single penny.

When your list grows more than 2000 subscribers, you will be asked to upgrade your account to a premium plan at a very low price.


  • User-friendly interface easy to setup auto-responding feature performance tracking feature with comprehensive analytics feature
  • you can send 12000 beautiful emails per month you can start list building up to 2000 subscribers in their free version
  • You can send blog updates by using RSS email newsletter feature you can connect your eCommerce store

How to Use Mailchimp to Start List Building?

How to use MailChimp step by step? Are you excited to start list building? How to use MailChimp to send emails?

This article is for you. Follow the below steps and start the listed building from your side.

Getting started with Mailchimp sign up to create your first Email ListCreate Sign up FormAdd Mailchimp signup form with WordPress

1. Getting Started with Signup

To connect MailChimp service with your WordPress blog, you need to register your details and create an account in MailChimp

  • Visit the MailChimp site and click on the “Sign up Free” button
signup for free
  • Fill the form with your Email address, Username (create new now), and Password. Follow the instructions given below the form to create a new password.
free account application form
  • After that, finish your form and then click on the “Get Started” button. Now you will be redirected to Mailchimp Dashboard.

2. Create your first Email List

  • After creating your new account, first, you need to create a new list. To do this, click on the “Create A List” button from the Dashboard.Create List
  • Now enter the Email list name, and email address where users can reply to, (a reminder for people how they got on your list, etc.)create list form
  • Fill out the form and click on the “SAVE” button.

Yes, now you created the new email list folder successfully in your new account. Next, you need to connect your email list folder with a WordPress blog.

3. Create Sign up Form

The MailChimp has an additional built-in feature to create a basic subscription form. To use this feature, sign up for your list

  • Click on the downward arrow button from the newly created Email list page. It is located at the side of the Stats button and chooses Signup forms signup forms
  • In the next screen, you will get different types of form types. Click on the Select button from the embedded forms.choose embedded forms
  • Now you will be on the Settings page. You can choose what fields you want to show in your form and adjust the form dimensions as per your needs.embedded forms settings
  • After that finish, your settings, just copy the code and paste it into notepad for the next step.

4. Add MailChimp signup form with WordPress

To display signup form in a WordPress blog, there are two methods are working.

  1. Placing Mailchimp code directly using MailChimp WordPress plugins
  2. Place Mailchimp code:
    • To place the code, you need to login to your WordPress blog dashboard.
    • Then click on Appearance > Widgets.
    • Add a Custom HTML or Text widget to the WordPress sidebar.
    • Paste the HTML code (copied from the MailChimp signup form settings page).
    • Finally, click on the SAVE button to save the code. That’s it. Check the preview from the home page.
  3. Using MailChimp WordPress Plugins:
    • To place the beautiful and colorful subscription forms, there are few MailChimp WordPress plugins available.
    • They help you to connect your email list folder. Recently I wrote one article on Free MailChimp WordPress Plugins.
    • A few of the plugins are given below in the next section. The list is helpful to pick a suitable plugin for the WordPress blog.
    • Install plugin from the plugin dashboard and enter the Mailchimp API key / connect your MailChimp account and set the email list root from the plugin.
    • That’s it.

MailChimp WordPress Plugins

There is an official MailChimp WordPress plugins are present in the WordPress repository. Here are the few WordPress plugins that help you to connect with MailChimp to WordPress blog.

1. SumoMe: (Free & Premium)

SumoMe is a free suite tool that helps you to grow your website’s traffic. It contains the setup of multiple tools like sharing, Email optin, Analytics checker and more. Sumome gives great conversions with the List Builder tool.

It is available in Free and Paid versions. You can install the plugin from the WordPress plugin directory.

2. WP Subscribe Pro: (Free & Premium)

WP Subscribe is the plugin to help you to start email listing with a simple setup. The plugin connects your WordPress site with MailChimp. It is fully responsive and compatible with caching. It provides an eye-catching design. You can edit the text in the newsletter/subscription box.

3. MailMunch: (Free)

MailChimp forms by Mailmunch plugin allows you to add unlimited signup forms to WordPress blog by connecting your MailChimp account. You can add the subscription form to posts, pages, and sidebar as per your business. The MailChimp form captures the lead and sends it to specific Mailchimp lists automatically.

4. Convert Plug: (Premium)

Convert Plus is a great all in one WordPress Plugin and it helps to convert WordPress blog into lead generation powerhouse.

It is one of the best MailChimp plugins for WordPress users. Personally, I am a big fan of this plugin. I am using this plugin in all my blogs. The plugin gives 10+ popup display positions with 100+ beautiful designed & high converting readymade templates.


  • Exit popup
  • Optin popup
  • Slide-in popup
  • Video popup
  • On-click popup
  • Social popup
  • Embedded forms
  • Widget boxes,
  • info bars and
  • Modal Full-screen popup (Great feature to capture emails)

5. Bloom: (Premium)

Bloom is the most popular Premium WordPress plugin to capture emails of the blog visitors. It helps you to convert your blog visitors to loyal visitors.

It is a great email optin plugin to build an email list effectively. It adds an attractive email opt-in form to your blog and it integrates with email marketing service providers like MailChimp, Getresponse, Aweber, and convertkit, etc. The pre-design is fit for mobile device screens exactly.


The Bloom plugin allows the six types of optin forms to build a great email list.

  • Pop-Up
  • Fly-in
  • Below post
  • Inline
  • Locked content widget

How to Create a WordPress RSS Feed Newsletter in MailChimp?­­­­­­­

RSS means Rich Site Syntex (or) Rich site Summery. It is a very good feature to send a recent blog post update to your visitors as in the form of a Newsletter/Email letter. It is called the RSS newsletter.

A few years back I used Feedburner service from Google to send my new blog post updates to my RSS subscribers. Three years back I stopped using Feedburner service and migrated to Feedburner alternatives like RSS Feed newsletter in Mailchimp.

It is very easy to setup. To set up and RSS to an Email campaign, login to MailChimp account and click on Mailchimp Campaigns >Create Campaign

create campaign 1
  • On the same screen, shows different types of campaigns pop up like Email, Ad, Landing Page, Postcard, Signup form. Here choose Email 
choose Email option for RSS creation
  • In the Email section, choose Automated > Share blog updates
create an automation email
  • You will get Share blog updates on the screen. Enter the Campaign name and choose the list from the drop-down.
use share blog updates
  • Enter the blog RSS feed URL in the box. It is simple. Add “/feed” after your domain name.


  • Now choose the timing for your email from the screen.
  • After picking your settings, click the Next button and choose the list.
RSS feed and send timing
  • In the screen, enter the Campaign info details like Name of your campaigns, Email subject, from the name and From Email address.
  • After filling the details and make sure the subject line should be attractive then click on the Next button. campaign info
  • Now you will need to choose the template for your email.
  • The MailChimp is providing more template as per our needs.
  • Select one template as per your requirement.
  • A blank page is my personal recommendation.
select a template
  • This is the last page to complete your setup. In MailChimp, it allows you to design the Email format by drag and drop the elements from Content and Design elements from the right box.
  • Add RSS Header and RSS items box to your email template.drag and drop the elements
  • Check and choose the list of subscribers and Finally, after adding informative elements in the email, click on the Next button when you are done. Lastly, click on Start RSSready to send RSS activate
  • Now your MailChimp account is ready to send your blog updates to your subscribers when your blog update with a new post.

What are the best places to add the Subscription form in WordPress?

Placing of Subscription form in the blog is very important. I tested a few places on my blog. Here are a few…

  • Top Right side column: The most effective place for easy subscribing
  • Below Menu bar: It gives professional look for your blog. This place is giving very high conversion rates. I suggest this place on the homepage, not in posts and pages.
  • After the blog post: After reading your post completely, the reader becomes a loyal visitor from this place. Best spot to place the subscription form.
  • In About Page: This is a compulsory place to place signup form within the content/end of the content.
  • In Fly-in widget: These are simple optin form, and easy to integrate within the posts.
  • Popup widget: After a few seconds of the blog load, the popup optin forms will be displayed. This is a common widget for every blog. An effective place to get more email subscriptions.
  • Full-Screen Popup: This feature is available in a few premium plugins like Convertplug and Optinmonster, etc.
  • Welcome Gate: It is similar to a pop-up. It consists of a simple headline and a call to action button.

Final Words

MailChimp is the most popular email list building and email marketing platform. There are MailChimp alternatives. For more additional features, you can try GetResponse, Aweber, and convertkit, etc. to sends your campaigns and newsletters. Do not forget to check the link in the email content and final welcome email before sending the email. This is the perfect choice for online business development.

This Guide helps you on how to use the MailChimp tutorial for beginners and how to configure new Mailchimp account for WordPress blog or for Email marketing.

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  1. Md Badiruddin says:

    These Steps Are Really helpful For Email Marketing to use Mailchimp with WordPress to Send anyone Emails, and increase business. thanks for sharing with us.

  2. Excellent resource. I’ve been contemplating alot about the right email tools, I think I found the one now. I will definitely add this to my bookmark

  3. Hey Mate,

    I am Vikas Gupta from India

    You had written an excellent article, you are doing work, keep it work.

    looking for more articles like this.


  4. FutureTricks says:

    very informative article. so helpful. such a wonderful blog. thanks for sharing this post. keep sharing.

  5. Naseem Ansari says:

    First of all, I would like to thank you for sharing such a nice help on the basic problems that we come across often. It’s too good information.

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