How to Add FAQ Schema in WordPress? (Step by Step Guide)

Until recently, adding Schema to our web pages used to be very difficult. To add a simple star rating schemas we used to struggle a lot.

Google has brought a brilliant solution for this problem through Structured data markup within the Google search engine and Google Assistant.

Before knowing anything about how to add FAQ Schema in WordPress, let us know what an FAQ schema is.

The FAQ schema is the rich snippet that appears in your page search result in the Google search engine. This enhances the user to click on your result and land on your page.

Here are some examples to show how structured schema for FAQ looks like.

The real necessity of the FAQ schema is to let your user understand beforehand what the post includes.

This can be done by placing some questions on the rich snippet using FAQ schema.

One thing you need to remember is that the FAQ schema doesn’t help you for additional SEO, but this will help to draw the attention of the users on Google search to land on your page.

The Google assistant in the android phones also reads out your FAQ questions when your page appears in the search result of the user.

What are FAQ Rich Snippets?

The FAQ rich snippet requires a special place to add a list of Questions and Answers through the FAQ section within the page or post.

If you’re marked up these FAQ sections, it will appear as rich results in Google Assistant and Google results. It gives better CTR.

How to collect Questions to add in FAQ Schema?

To start writing FAQs on a particular topic is not a complicated process. Here are my recommended tools – AnswerThePublic and UberSuggest.

1. Also Asked

This is one of my favorite tools to get more question s for my FAQ section.

It is very simple tool to use.

• Go to Also Asked website
• Add Search term
• Choose the language and region from the search bar
• Finally press the Search button

After few seconds, Also Asked will generate the questions as a tree format which are linked with main questions.

2. AnswerThePublic

It is a great tool to generate hundreds of FAQ ideas by using the Google Autocomplete feature. 

3. UberSuggest

UberSuggest is another great premium tool to get FAQ ideas within a few seconds. This tool was recently acquired by Neil Patel.

Ubersuggest is a powerful tool that helps you generate keyword ideas for your content marketing strategy. One of the features of Ubersuggest is the ability to find frequently asked questions (FAQs) related to your primary keyword. It can help you create content that answers the common queries of your target audience and ranks higher on search engines. Here are some steps to use Ubersuggest to find FAQ ideas:

• Enter your main keyword in the search box and select your country and language.
• Click on the “Keyword Ideas” tab on the left sidebar.
• Scroll down to the “Questions” section and browse the list of FAQs that Ubersuggest has generated for your keyword.
• You can also filter the FAQs by volume, CPC, PD, and SD to find your niche’s most relevant and profitable ones.
• To export the FAQs, click the “Export to CSV” button on the top right corner of the screen.

Using Ubersuggest to find FAQ ideas can help you create engaging and informative content that answers the needs of your audience and boosts your SEO performance.

4. People also ask

It is the smart snippet that appeared within the search results. You can collect more questions from here.

For a few months, we are getting this feature in Google SERPs.  When you search your query in Google, you will get these People also asking snippets sometimes with various questions.

You can use this article directly or in a modified format along with answers. To find answers, you can expand this snippet for the idea to write answers.

5. Answer Engine Optimisation

This is the best alternative to the Also Asked site with similar features and design styles. 

• Go to AEO site
• Add Query term in the Term box
• Choose language and Region
• Hit the Search

You will get the related questions in tree form. The added feature in this tool – you can export these questions in CSV format or in PNG format.

6. Quora

Quora is one of the biggest places to find questions for your FAQ Schema. Every day hundreds of users are posting their questions for solutions from experts. If you visit this site, you will get lots of solutions under that query.

To use this feature,

• Go to Quora.com and register your details
• Enter your Search term in the search bar
• You will get plenty of solutions under this query.

7. UseTopic

UseTopic is another helpful free keyword research and content ideation tool. This tool is providing the “People Also Ask” feature to get top questions for the search term. These questions are extracted from Google’s “People Also Ask” box. So you can write the answers to those questions which are relevant to your content and search intent. This is the best alternative to AnswerThePublic site.

• Go to UseTopic > Resources > People Also Ask section
• Add a Keyword in the search box and
• Hit on the Get Questions.

You will get a bunch of questions on various categories. Just pick suitable questions.

How to Add FAQ Schema in WordPress Blog?

How do I add a FAQ schema in WordPress?

Here is a detailed guide for you to enable the FAQ Schema in WordPress.

Before following this procedure make sure that your website follows Google’s guidelines on enabling rich snippets for FAQ on your website.

You can see the content guidelines for the FAQ Page schema in the below image.

Step 1: Creating your JSON-LD code

JSON-LD is the structured data that is used by Google to create rich snippets which can be placed on your page or post to get executed in the search results.

Below is the code of JSON-LD, which you can edit and change as you need. The code is taken from the FAQ schema generator tool.

<script type=”application/ld+json”> { “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”:

[{ “@type”: “Question”, “name”: “INSERT QUESTION TEXT HERE“, “acceptedAnswer”: { “@type”: “Answer”, “text”: “INSERT ANSWER TEXT HERE” } },

{ “@type”: “Question”, “name”: “INSERT QUESTION TEXT HERE“, “acceptedAnswer”: { “@type”: “Answer”, “text”: “INSERT ANSWER TEXT HERE” } },

{ “@type”: “Question”, “name”: “INSERT QUESTION TEXT HERE“, “acceptedAnswer”: { “@type”: “Answer”, “text”: “INSERT ANSWER TEXT HERE” } },

{ “@type”: “Question”, “name”: “INSERT QUESTION TEXT HERE“, “acceptedAnswer”: { “@type”: “Answer”, “text”: “INSERT ANSWER TEXT HERE” } },

{ “@type”: “Question”, “name”: “INSERT QUESTION TEXT HERE“, “acceptedAnswer”: { “@type”: “Answer”, “text”:”INSERT ANSWER TEXT HERE“} }] }

</script>

Place your questions in the place of “INSERT QUESTION TEXT HERE”, and place the answers in the place of “INSERT ANSWER TEXT HERE“. Copy the updated code for your next step.

If you are not good with the above code, you can use the FAQPage JSON-LD Schema generator service to create the above code by adding Questions and answers directly in pre-designed boxes.

Another FAQ Page Rich Snippet Generator from  Mathew Woodward’s Page

In general, Google shows the first three FAQs on the search result, the remaining of which are hidden and will be opened when you click the ‘Show more’ button.

Step 2: adding the code to the post

There are three different methods that you can use to add your code JSON-LD to your post.

Recommended stuff:   Yoast SEO Plugin Settings   |   Rank Math SEO Plugin Settings

Step 3: validating your FAQ schema

Once your schema is added to your page, it is your turn to check whether your new webpage is eligible for the schemas.

To validate the FAQ Schema

Structured Data Testing tool:

Recently, Google deprecated this tool. So this tool is going to shut down soon. We will not validate our pages on this tool in the coming days.

Rich Results Test:

This is the modified and upgraded version of the structured data testing tool from Google. We can use this tool to validate our rich results. This tool offers two ways for page validation. They are directly pasting URLs, and another method is to paste code.

To do this you can visit Google’s Rich Results page.

You can access the link and you can paste the URL  of the page to which you have added your FAQ schema.

If your page is eligible for rich snippets it will show a green tick as shown below.

Step 4: Updating your page on Google

After checking the FAQ schema of your page, you need to visit the Google Search Console and there you need to ping your page to Google.

Visit the Google webmaster tools and enter the URL of your new post or page for which you have added the rich snippet.

You can use the Link Inspection tool from the Google Search Console.

It will show the option, asking you to ‘Request Indexing’. Click on that button and your page will be indexed by Google.

After submitting the link for the indexing request, it takes a few minutes to index. The final output of this FAQ Page schema output is here

One of the easiest ways to add FAQ schema in WordPress is to use a schema generator plugin to create and insert the JSON-LD code. Several plugins, such as Structured Content (JSON-LD) or Schema Pro, offer this feature. These plugins allow you to create FAQ schema blocks in your WordPress editor and automatically generate the schema markup for Google. You can also customize the appearance and style of your FAQ blocks to match your theme and preferences.

Using a schema generator plugin has several advantages over manually creating the FAQ schema code:

1. It saves you time and effort by doing the hard work for you.
2. It reduces the risk of errors or typos that could invalidate your schema markup.
3. It makes updating or editing your FAQs easy without modifying the code.
4. It ensures your FAQ schema is compatible with the latest Google guidelines and best practices.

If you want to add FAQ schema in WordPress, using a schema generator plugin is an innovative and convenient option. It can help you create FAQ schema blocks that look great on your website and boost your SEO by enabling FAQ-rich snippets and Google FAQ schema features.

Frequently Asked Questions (FAQs)

Conclusion

Now that you’ve added the JSON-LD code to your webpage, your audience who searched for your page in Google will see a rich snippet of FAQs.

• 150+ High DA Forum Posting Sites List For better SEO in 2023 (Verified)
• Best Social Bookmarking Sites list for better SEO in 2022

When you add the FAQ schema to your web page, all the devices powered by Google will show the rich snippet in the search results.