7 Best Content Optimization Tools to improve SEO in 2023

Are you looking for the best tools to optimize your old content, content that already exists, or content that has already been written? If so, this article is for you. You can make your work easier by using content optimization tools to improve the product’s content while keeping these details in mind. In this article, we listed the best content optimization tools in 2023.

Content is one of the powerful ranking factors in search engines. There are many content optimization tools available on the online market. These tools help you optimize every piece of content on your website to get the best ROI. However, selecting the best one for your needs takes more time.

And here come these great tools that help you with content optimization to make your optimized copy get ready within minutes, giving you SEO content optimization tips. 

We provided you with a list of the best tools for optimizing your content for search engines based on the content you already have.

What is web content optimization?

Web content optimization is the process of creating winning content that is better in terms of quality and relevance so that it will be more visible and interesting to your audience. This can be done through a variety of techniques, including keyword research, optimizing your website for Google, and creating compelling and shareable content.

Well, SEO is the best way to make your brand popular. Content is an essential factor in making your search engine optimization better. The Google bots give preference to content that is more attractive to users. While creating winning content is the best you can do, additional optimizations must be made to make it scalable. To properly optimize old content, these optimizations are weighed against SEO and user intent.  

• How to find Google adsense High CPC keywords?

If you watch or spy on your competitors, you can see what they do on their websites with their content marketing. You can get a sense of the overall SEO performance to create an effective content strategy to write unique content for your readers.

How do you optimize the content on a content marketing platform?

Well, there are a lot of things to think about for fully optimized content. You can take care of all the important parts of your content manually, which usually takes a lot of work and time. You can use any tool that speeds up the process of optimizing the content you already have. It is called “effective content.”

You may optimize the content using a content marketing platform. Be careful to incorporate keywords in your headlines. Make sure your content is well-formatted and visually appealing. Finally, publish your work on social media and other sites to reach as many people as possible.

List of Best Content Optimization Tools for Better SEO

With regard to content optimization software, it comes with different plans and prices, from free for a primary customer to several dollars per month for premium users. Some examples of content optimization platforms that work the same way as the old optimization software are listed below. It uses machine learning to scan content related to your primary keyword. You can choose the tool that perfectly suits you.

Here are the best SEO tools for content optimization that you can select for better optimization of content. Most of the tools help you improve your content by giving you the best content strategy for the keyword you want to rank for. This lets you make your content better and better.

To use these tools, you have to target the keywords that will make your relevant content rank in Google’s top search results. The latest Google update punishes sites with thin content, but you can move up in the SERPs if you have lots of relevant, detailed content.

The twelve SEO content optimization tools listed below will help you with everything from finding keywords to writing optimized content. These are the best tools for content optimization for SEO.

There are many optimization tools to help you create focused content that answers browser queries, no matter what they are.

Let’s look at the best tools for optimizing content that will make sure that using content to market your business strategy works.

1. Frase – Best AI Website optimization tool

The Frase is a perfect tool you can trust for perfectly optimized content. This tool uses artificial intelligence to do your work with great content. With this tool, you will have three different features. 

Frase is an AI-powered program that helps you write search engine-friendly content, helping you produce high-quality content quickly.

Frase is a program that uses AI to help you write search engine-friendly content and helps you create high-quality content quickly.

The first one is the Content Briefcase, which you can use to create a detailed synopsis of the content you plan to write.

With this tool’s content optimizer, you can look at the top-ranked articles on Google and use the tool’s suggestions to get your own content to the top of Google. 

Frase uses AI tools to help you organise and improve your posts so that you rank higher than your competitors.

Pricing of Frase

There are three plans available for users, and the pricing starts at $39. And on the free plan of Frase, you can optimize up to 5 documents. You can try the free trial version to check out those features and how they work. You can perform keyword research.

2. Website Auditor from SEO Powersuite

A Website Auditor is a tool of the SEO PowerSuite. Website Auditor launched the content editor in its dashboard very recently, which is good news for bloggers and SEO analyzers. You can also do an SEO analysis of your content right from the desktop app, as well as an audit of your web pages. 

When adding content optimization software, you have to choose the focus topic and focus term. The keyword tool is not available on this auditor. It comes with the Rank Tracker tool, which is a part of the SEO Powersuite. The Keyword Map tools can help you find great keywords to map for content analysis.

To measure the performance of the content, you need some advanced tools and Google Analytics knowledge. The auditor will give you a full SEO performance report that includes on-page optimization, an analysis of your competitors, and basic tips on how to improve the performance of your content.

Once you submit your page or existing content audit to the Website Auditor, the tool crawls Google to get the TF-IDF data and other ranking factors from the top-ranking pages for your keyword. It completes the complete content analysis by comparing it with the competitor’s content relevance.

You can check these Website Auditor Review | SEO PowerSuite Review | Best SEO Website Audit tools

A content editor is another great option in this tool. Recently, this feature was updated with the content writer’s friendly version. It helps you find the missing related keywords in your content so that you can rank high in Google.

Features of the Content Editor

• In-app content editor
• As-you-type SEO recommendations
• Meta tags editor
• Real-time Google snippet preview

Pricing of Websie Auditor

With the data, you can create new content to rank on Google. There is a free version of the Website Auditor, which comes with limited features. For the full version, you can subscribe to Website Auditor for $124/year. To try all the premium features of this tool, you can try the 14-day free trial.

3. Similar Content Pro

SimilarContent is another tool I have been using for a while. It gave me outstanding results for my web page’s ranking on Google. It is one of the best ways for webmasters, online marketers, and bloggers to optimize the content on their sites. 

You can use SimilarContent tools to analyze your content. Once you provide a range and a keyword to SimilarContent, it crawls Google and analyzes your page with top-ranking pages on Google. After crawling, it gives a detailed analysis of your page and provides a list of keywords to add or edit to your content.

SimilarContent is an SEO content optimization tool that helps you analyze the content score of top search results, find high-potential keywords, and write content that ranks in Google.

Basically, online content marketers need to create high-quality content to drive organic traffic through search engines. Here, the similar content is the perfect match to proceed further.

Features of Similar Content:

• You can optimize your article with the content score (or) keyword coverage score and keywords using real-time analysis with SimilarContent’s Live Text Editor.
• The Rank Predictor is an excellent feature in this tool, which presents the keywords to be ranked in search engines before publishing the content.
• It supports 15 languages.
• Analyze topic difficulty based on LSI calculations and boost your content relevancy score to outrank your competition. Rank with few to no backlinks by maximizing content relevancy.
• Best for Bloggers, Writers, SEO Agencies, and Content Marketers who want to top the search rankings with more relevant content.

Pricing of Similarcontent Pro

SimilarContent does not offer a free version of its tool, but it does provide a 7-day free trial to test all the features. The price of SimilarContent starts at $9.99 per month. 

4. SEMRush SEO Writing Assistant – Best SEO tool

SEMRush also has a personalized SEO content optimization tool known as a Writing Assistant. This tool is perfect for you to use along with all the other SEO tools (perfect SEO writing feature). This tool can also scan the top websites ranked on Google for a search query and suggest the required changes to make in your content, like no words to increase and phrases to include, and add related keywords. 

Semrush’s Writing Assistant tool provides you with a word count, a readability score that indicates how easy or difficult your material is to read, and an overall grade that indicates how well your content will rank on Google.

There are four different scales that can be used with the optimization feature. They are: how easy it is to read, SEO, how original it is, and how it sounds. These four elements help you improve your posts by showing the colour from grey to green.

Many bloggers and SEO professionals use SemRush. We all know that SEMRush is an all-in-one SEO tool with many premium features that can help your blog’s SEO. It comes with a very good tool for researching keywords and a huge database of keywords that is always being updated. Those keywords help you to make your content creation easy and to improve your content and rank higher in Google.

With all these recommended changes in your content, you can rank on Google’s first pages. This tool provides addons for Gdoc users and WordPress users. It’s an addon for Google Docs that helps you optimize the content at the time of writing the document directly.

The SemrushAssistant provides an overall grade that forecasts how well your content will rank on Google, a readability score that indicates how easy or difficult your material is to read, and a word count. Writing content that is optimised for search engines is easier with Semrush’s Content Template.

SEMRush SEO Writing Assistant WordPress plugin.

You can write SEO-friendly content and improve it right from the WordPress dashboard with the help of the writing assistant. It works with the SEMRush API.

The SEO writing assistant lets you edit, review, and improve your content SEO based on the top-ranked articles in Google’s organic search results. 

The data and suggestions for how to improve your site will depend on what Google Analytics tells you.

Pricing of SEMRush

The price of SEMrush starts at $99 per month, and this tool can be used by anyone from freelance bloggers to the biggest names in e-commerce. SEMrush also has a 14-day free trial in which you can use all of the paid features for free. 

5. Content Editor from Surfer SEO

Surfer SEO is another great SEO tool for content creators and publishers. It provides complete data to create SEO-optimized content that helps to reach a better place in Google than the top 10 competitors’ content on the first page.

By using SurferSEO, you can make the on-page process of SEO easy, fast, and comprehensive. Surfer mainly focuses on landing page SEO using a data-driven model. It checks for significant facts of on-page SEO on the top 50 pages of the search query and gives you a detailed analysis of over 500 factors for ranked pages. More features can be found in my Surfer SEO review.

If you can guess what type of content Google likes to rank, let Surfer SEO give you a data-driven answer, identifying how much content is missing from your page.

The tool uses machine learning and natural language processing to write better quality content.

You can use these factors to rank for your keyword over other pages. It has a perfect content optimization platform that can be used to optimize old content or content that already exists from scratch so that it ranks on Google. This is one of the most affordable SEO tools on the market.

Yes. The Surfer SEO has a content optimization feature available, which is called “Surfer’s Content Editor.” For more details, check out the below video.

Just type in your main keyword, sit back, and wait for Surfer SEO to give you the information you need to make your site’s content well-optimized.

Pricing of Surfer SEO

It comes with content editing features and optimization suggestions, and many more. Their regular pricing for plans starts at $29 per month (HOBBY Plan), but you can also create a free trial of SurferSEO for just $1 for seven days. 

6. Contenteum – Writing tool

Contenteum is another great content marketing software to create optimized content that ranks. With WordPress, you can find information, write content, schedule it, improve it, and publish it all from a single dashboard. 

Contenteum has features that can help you optimize your website’s content more effectively. For example, it can suggest keywords to help you rank higher on search engine results pages (SERPs), check for grammar and plagiarism, let you schedule and publish content, and do a lot more to make your content marketing strategy easier.

Optimizing your content to perform well using semantic search can be easier with the right optimization tools.

It comes with a free content brief generator. By looking at the search engine results pages (SERPs) for your keyword, you can make AI- and NLP-Assisted Content Briefs. It is the perfect choice for freelancers, startups, SMEs, agencies, and enterprises.

Features of Contenteum:

• Marketing management: You can manage and organize the content by setting internal deadlines for your writers. It helps you to understand the multi-level approach for the team.
• Create Content: It helps you to create content by using their Content brief feature
• Optimize content: It helps you to optimize the content with its in-built click plagiarism checker, and automatic article status update. Here you will get the important terms and suggestions to use in the article which is collected and calculated with the top 10 competitor URL on the first page. You have to add those terms within your articles as per the mentioned number of times. These are very powerful keywords with AI (artificial intelligence) -assisted optimization suggestions.
• WordPress plugin: It helps you to publish the optimized articles into your WordPress blog directly.
• Collaborative writing: You can collaborate with your team by assigning the work.
• It provides the list of SEO recommendations, which helps the right content optimization.

7. NeuronWriter – Best Content Optimizer

NeuronWriter is a content optimizer that can help improve your writing. It has a word counter, a grammar checker, and a style guide, all of which can help you edit and improve your work. NeuronWriter can also help you find more efficient ways to organize your thoughts and ideas.

NeuronWriter is a cutting-edge SEO NLP-driven editor that lets you make content that is optimized for search engines. With what it does, you can easily create content that is keyword-rich and engaging, making it easy for your readers to find what they’re looking for. 

This tool is the perfect choice for SEO firms, SEO specialists, and organizations that need a strong AI tool with content and SEO. Over 100,000 brands have used the site for their content analysis.

Content optimization software checks for content gaps by comparing your content to that of your competitors. Content writing software, on the other hand, just helps you come up with content.

It is a tool that helps you create winning SEO content, saving you hours of time that you would have spent manually creating content briefs.

It is a writing tool that helps the content creator create content that is understandable to search engines and serves the intent of the search.

Once content production is done, you need to check the content’s readability, grammar, and spelling before publishing the content.

For improving content readability, grammar, and spelling before publishing enhanced content this is the good tool. For more derails you can read my NeuronWriter Review.

Features of NeuronWriter

To use this tool effectively, you need to understand how the interface works. Content creation, optimizing content for search engines, and making quality content are all important for every blogger, SEO specialist, and business.

• Content Editor: This NLP Editor is ideal for your content. It allows you to include all the necessary keywords, headers, questions, etc. for Google to understand. However, you still need to be able to arrange your content and respond to the questions for people.
• TOP Analysis: This section provides an in-depth analysis of the top 10 competitors so that you can create high-quality AI content.
• Internal link suggestions: This tool scans your entire domain project and provides a list of recommended internal links with anchor text for placement in your content. You can export this list for manual use.

Pros and Cons of NeuronWriter

Pros of NeuronWriter

• This tool supports a morethan 170 languages, making it appealing to users from all over the world.
• It also allows you to study your competitor’s content and then write your own SEO-optimized material to outrank them on Google.
• It employs the GPT3 version to generate quality content that closely resembles the inputted text.
• You can lower your monthly AI credits that manage your budget, and it will save you money.
• Neuronwriter has great potential features in their future updates according to their roadmap, like a plagiarism checker, AI article templates, and image recommendations.

Cons of NeuronWriter

• A plagiarism checker is being developed but is not available at the moment.
• Readability suggestions are not integrated yet, so you need to understand the interface before using it.

NeuronWriter Pricing

There are three pricing options available from NeuronWriter, which are all very reasonably priced.

a. Bronze Plan ($19/mo):

The Bronze plan is perfect for business owners to improve their rankings. 

• 2 projects
• 25 content analyses
• 15,000 A.I. Credits
• internal linking
• Email support

b. Silver Plan ($37/mo)

The Silver Plan is perfect for a copywriter who always does a great job for their clients. It includes:

• 5 projects
• 50 content analyses
• 30,000 A.I. credits
• Internal linking
• Content planner
• Schema data explorer
• Email and chat support.

c. Gold Plan ($57/mo)

The Gold Plan is a great option for a small agency or a group of copywriters and includes:

• 10 projects
• 75 content analyses
• 45,000 A.I. credits
• Internal linking content
• Content planner
• Schema data exporter
• GSC integration
• Content management
• Content sharing
• E-mail and chat support

Frequently Asked Questions (FAQs)