Today I am writing on “On Page SEO checklist 2022″. In this article, I am considering a few of the major points onOn-Page optimization basics.

Are you planning to write keyword targeted and SEO optimized articles to get good traffic from major search engines like Google and Bing?

On Page SEO checklist 2020

How to SEO your website?

How to optimize your page content?

How to do SEO on your website?

When it comes to the blog’s SEO optimization, there are two major factors to consider. They are

  • On Page Optimization
  • Off Page Optimization

In this article, I am writing on On-Page Optimization.

Before you start writing the SEO optimized articles, you should consider these basic WordPress SEO checklist and remember the On Page optimization definition these points.

Write for readers, not for Search engines.”

Write good content for users by following Search engine guidelines.”

On Page, Optimization has a major role to get useful and user-friendly content. Yes, On Page SEO is a mandatory aspect of SEO.

SEO on-page optimization is very important to rank your content in the search engines.

All search engines like Google, Yahoo, and Bing give vital importance to the On-Page SEO than Off-Page SEO. This is On Page SEO checklist 2022.

Every new blogger’s first question is

How to do Search Engine Optimization properly?

How to rank my chosen keyword in search engines?

Google is brilliant in the ranking factor, and it considers backlinks as the primary ranking factor.

Before publishing a new post, we must take a few points into consideration to rank the keyword on the search engine.

Do not get confused between these two on page SEO and on-site SEO.

So, in this article, I am discussing the major and compulsory points to implement before publishing a new post as On-Page SEO checklist 2022.

What is On Page SEO?

What is On-Page SEO? On Page SEO refers to all the things that you can do on your blog to help you rank higher, such as page titles, internal linking, Meta tags & descriptions, etc.

“Search engines are nothing but a set of algorithms. They look into various factors to rank your page for certain keywords. Now, we need to help search engines identify that target keyword from the post to make that post more relevant to readers.”


What is the On Page SEO checklist in 2022?

Here are the major points, which are very helpful to reach successful On Page SEO. Why On-Page optimization is so important? Google is very smart in this aspect. It considers the SEO optimized articles and its number of backlinks in the Google ranking factors.

You can check this on Page SEO checklist 2023and keep these points in your mind before writing SEO optimized Article.



What is a keyword? As per Search engine optimization, Keyword means, It is a particular word or phrase that describes the contents of a web page. There are three types of keywords. They are Organic Keywords, Profitable keywords, and competitive keywords.

Keywords are very important in On page SEO and Off-Page SEO. Without target keywords, the article is a “Useless article” (or) “Waste article.” Google keyword planner is the best tool to get good keywords. It’s one of the regular tools in my blogging journey. I am getting the best, high volume, and low competitive keywords. You can pick right, profitable and appropriate target keywords by using this tool. This is called “Keyword Research.”

So pick the high volume and low competition keywords in your articles.  The selected target keywords must be relevant to your blog niche. Place those keywords in different areas of your story. I was explained about these keyword placements in the next points.

Start writing the articles by using the chosen target keywords. It should be human-readable and Search engine friendly.

Longtail Pro and KW finder are other premium tools to get more long tail keywords and profitable keywords. The profitable keywords are perfect for successful micro-niche site creation. You can read this SEMrush Review for How to find great keywords to write SEO optimized articles.

This is for you:


Title tag - on page SEO checklist

The SEO page title is a more powerful feature. The title tag is the major heading of the article. It should be in <H1> format.

Write this title in simple, short, understandable and unique.

For best results, place the keyword at the starting of the title.

Google search engines give the highest priority for this starting word.

  • It should not exceed 70 characters
  • Not more than 5 to 6 words
  • Start with Keywords

E.g.: See the given two titles, which are so effective.


Weight loss tips: 3 strategies to reduce 10 pounds


How to reduce 10 pounds with these weight loss tips

Search engines will give the highest priority to the HEADING-1 than HEADING-2 because title started with a target keyword. So try to write the title with the keyword at first.

This is for you:

3. SEO Friendly Permalinks

permalink structure

Permalink means Page (or) Post URL. It should be SEO friendly, i.e., simple, short and target keyword must be inclusive. In WordPress and Blogspot blogs, the title will be added in the permalink structure automatically.

In these URLs, it has more than 50 characters. We can shorten the Permalink by removing date and category. To remove date and category, Use custom permalink settings feature in WordPress blog.

Permalink settings after wordpress installation

Action tip: Do not use any special characters, symbols, brackets, commas, etc within the permalink. Use short and sweet URLs that include your target keyword.

This is for you:

4. Use Media in posts

add multimedia files

Adding Images, videos and screenshots to your article gives the best user experience.

It helps you to explain your concept by placing one smart, informative image.

Finally, the user will be satisfied with your information.

Add at least one image (or) video in every post, it increases user interaction signals.

Higher perceived value = more links = HIGHER RANKINGS

5. Use Outbound Links

add outbound link

Outbound links are also called “External links.” Use one or two external links in your article. The external links should be high authoritative blog links.

These outbound links must be from popular blogs, News sites,.EDU and.GOV resources only.

Outbound links send the information to Google about your blog activity and its update.

Do not link any unnatural links, spam links, and paid links in your articles. The links penalize your blog by Google animal updates like Panda, Hummingbird and Penguin updates.

The outbound links should be with “nofollow” attribute tag.

Action Tip: Use high Domain Authority (DA) blog post links in your article as an outbound link. Personally, I suggest Wikipedia is one of the good and high DA blogs to place the links as an outbound link.

6. Add target keyword at the beginning of your article

add keyword in first paragraph

Keyword placement in the article is an important part of the article writing. Try to avoid keyword stuffing, it reduces the ranking. The correct placement of keyword in the post is

  • Place the keyword in the first paragraph
  • The first paragraph must be 100 words
  • 2 to 3 times in the next paragraphs.
  • Add the keyword in conclusion or last paragraph also

Action Tip: Better to place the keyword near the advertisement.

7. Heading Tags

Heading tags

Heading tags are relevant tags in SEO. The heading tags are very useful to highlight various headings, subheadings, and important points. In WordPress blogs, H1 is coded as the Title tag. No need to use this tag within the article.

There are 6 types of heading tags in the post-editing panel. There are H1, H2, H3, H4, H5, and H6.

  • <H1>= For Post or Page title
  • <H2>= For Subheading
  • <H3>= for sub-sub headings

Action Tip: Keyword placement in H1, H2, and H3 are important places. But do not add more H2 and H3 tags within the article with your keyword.

8. Meta Tags

Meta description

The importance of Meta tags is changing significantly over the past few years. So you need to pay more attention to these Meta tags. There are 6 types of Meta tags. They are Meta keywords, Meta description, Meta Google verification, Meta Yahoo verification, Meta description, and Meta Robots.

In On-Page optimization, we are considering two only. They are Meta Keywords and Meta Description.

Here SEO page descriptions are very important. Google is not considering Meta keywords in their ranking algorithm.

The Meta description is playing a very important role in Search engines. The primary goal of this description tag is to earn the searcher’s click. So try to place good keywords in the Meta description. But do not use keyword stuffing. To write good Meta descriptions follow these points.

  • Start your description with action-oriented verbs like Discover, Learn, Grab, Choose, pick, etc.
  • Add more information with short and simple words. Try to give a clear idea about your post.
  • Your Meta description should be under 155 characters only. Google doesn’t consider this 155, but it measures by pixels.
  • Place the main keyword within this description. The search engine will be Bold your keywords in the search result pages.
  • Finally, end with your Meta description with call-to-action words like Getting Started, Learn more, Get more information, etc.

This is for you:

9. Page loading Speed

Blog page loading speed

Page loading time is very important. The loading time should be less than 4 seconds. If your blog loading time is high, the visitor will jump to another blog because you are not the first information provider.

Simply the visitor starts their searches for their resources in another way. So, try to reduce loading time.

To improve your blog’s loading speed, the w3 total cache and plugins are given the best results. If you use the WP Rocket cache plugin, it gives great results in blog loading. This is the technical SEO on On-Page SEO.

Most of the visitors love fast loading blogs. It reduces the bounce rate.

Google considering this page speed and load time very seriously. From the Webmasters Central Blog:

  • Use a proper cache plugin
  • Integrate Cloudflare CDN network
  • Use compressed images with low size
  • Try to deactivate unnecessary plugins
  • Use simple themes with inbuilt features (I recommend MyThemeshop and Thrive Themes)

This is for you:

  • What is Cloudflare? How to Connect Free CloudFlare CDN to your WordPress Blog?
  • How to add Free SSL Certificate to WordPress Blog by using Cloudflare?

10. Must have a Social sharing feature

sexy social sharing

Social networking sites are an excellent source to get social traffic to your blog. There are millions of people already registered in these networks.

Here most popular networks are Facebook, Twitter, Linkedin, Pinterest, and Instagram. These are the best places to promote your content to the targeted people quickly.

So your blog should have Social sharing options. If you place the good social sharing options, the user will share your information with their friends quickly.

social sharing buttons placements

These are the places for better social button placements

  • Below page (or) Post title
  • End of the blog post
  • The sidebar of the Page
  • Left side as Floating social buttons

This is for you:

11. Internal Linking

On-Page SEO checklist

Internal linking means placing the links inside of your article with your old related posts.

It will help your blog reader to spend more time on your blog. This is the best way to reduce the bounce rate of your blog.

It helps you pass the page rank to other pages/posts of your blog. So find internal links a page.

Choose the good keywords as your anchor text to link old posts.  Every blog post must have a minimum of 3 to 5 internal links.

The internal linking is relevant and necessary. Personally, I am using a Mentionable plugin to make better internal linking.

SEOPressor and Smart SEO smart links plugins are also very helpful.

12. Image Optimization

Add title in Image title and Alt text

Image optimization means optimizing blog post images according to SEO strategies for search engines.

Every post should have at least 1 image. It should be JPEG, PNG (or) Gif formats. My suggestion is to use a PNG format image.

  • Before upload: Save the image with target keyword in JPEG (or) Gif (PNG is recommended for fast loading)
  • After Upload: Add the article title (or) keyword containing sentence in the “Alt” tag in the image.

This optimization helps to get the traffic from Google images also.

This is for you:

13. Use LSI keywords

Search related terms - LSI keywords

LSI means “Latent Semantic Indexing.” LSI Keywords are words located alongside the keyword.

These LSI keywords give the confidence to the search engines about the quality of your blog content.

We can observe this type of keywords at the bottom of the Google SERP (Search Engine Result Page) with the heading of “Searches related to …” Here we will get the best long tail keywords.

To get more LSI keywords, I am using LSI Graph.


Here is the complete guide on How to find LSI Keywords for a better SEO Ranking?

Action Tip: Include 3-5 LSI keywords in every article. Choose relevant LSI keywords and sprinkle within your article without breaking the sentence frame.

14. Don’t compromise with Keyword Density

Keyword density calculation formula

Yes, you read it correctly. The keyword density is very important on-page optimization. Here the basic formula for the  Keyword Density (KD) calculation is given. If you are using 10 keywords in 1000 words article, according to the below formula, the Keyword Density is 1%.

You can observe the Keyword density value in the Yoast SEO snippet editor in the post/page editor panel.

The optimized value should be 1 with a mix of LSI Keywords.

Action Tip: Place your major keyword within the first paragraph (below first 100 words) and last paragraph (last 100 words at the end of the article).

15. Word count

Content length from 10 results

Word count is one of the factors in on- page optimization. The minimum content is 300 words. If you write fewer words in the content below 300 words, it doesn’t perform well on search engines, because it is less informative content.

According to Neil Patel, “Longer Posts usually perform better on every .” The statement was given in his blog post after his word count performance results.

To create posts with at least 500 words gives good results. Longer contents more than 2000 words perform well in Google ranking factor.

Action tip: choose one high ranked blog post from a search engine by using your target keyword and analyze that, how many words they are using.

Final Words

Article writing is an art. Writing of SEO friendly article is another art. One who balances these two arts is called a“Blogger.”

The above 15 On Page SEO checklist points are basic SEO checklist to get good organic traffic and better ranking in search engines automatically.

They are the latest on page SEO techniques in 2022.

So the above On-page SEO checklist 2023(SEO basics) helps you to optimize your blog posts properly.

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  1. Lex Reyes says:

    I agree with you on this! “Write for readers, not for Search engines.” This is so true in all levels

  2. Ratan Babu says:

    Hello Satish,

    Recently I started a new blog. I am following SEO instructions in my content writings. I think the On-Page SEO guide is very useful to me. I am following few of the points in my article.

    Simply I am very happy with the blog. The articles and tips are very informative and easy to understand. As a new blogger, this site helps me a lot for my online blogging journey.

    I am the regular follower of your blog. Thanks for this SEO basic guide.

    Ratan Babu

  3. Wow! You gave us such a comprehensive list for on page SEO! You covered everything so well – I appreciate your insights and knowledge.
    So glad to see you covered the subheading tags. They are so important for SEO. To add to your info here, Google sometimes uses the subheading to show in search results instead of the blog title. It’s a good practice to use a headline analyzer for titles and subheadings to make them interesting and compelling.
    Thanks again for a great post.

  4. Hello Satish,

    Great piece of information over here 🙂

    This in depth post about the SEO checklist is just wow!!.

    We all know SEO plays an important role in ranking our blogs good in the search engine algorithm.

    LSI key words too plays an important role in setting our blogs ranked better.

    Thanks for the share.


  5. Jagmohan Singh Negi says:

    Hello Satish,

    SEO is ever a green topic for all types of bloggers. No matter we are a new or old user. We can found many articles on this topic but the quality of a post is most important. And I can say it’s much better from others. Thanks again for your valuable article.

    1. Hello Jagmohan Singh,

      You are correct. SEO is an evergreen topic for every blogger. But it is an important process for every Blogger, Internet marketers, and Webmasters. Thank you for your valuable words.

  6. Amol Deshmukh says:

    The quality of the article is awesome…I read this blog post and it has helped me a lot to write good quality article in a better way.
    Thank you

  7. Narinder Kumar says:

    Thanks Satish for sharing great tips for on page SEO. I am visiting your blog the first time. I really like your post and blog.

  8. I just followed all these 12 ON-page SEO checklist. I’m so excited for the outcome of it.
    Thanks for the great article.

  9. Lisa McGhee says:

    Hello Satish…! How are you?

    Brilliant seo checklist. this all tips are considerable to follow. If I have vacant time to enhance my seo skills I will go with you. 😀

  10. Daniel Palmier says:


    Great sharing on ON-page SEO. I need to get back to the SEO basics. I always love to read and write a good stuff. As we know SEO is most important today to get optimize by search engines. You have done a great job by providing this quality stuff.
    Thanks for sharing this post and keep writing.

    Daniel Palmier

  11. Ramana Kumar says:

    I was struggling a lot about on-page SEO. Mr.Satish introduced SEO Pressor plugin and explained how to use this to optimize my posts. Really great presentation with this plugin. My joy knew no bounds. This is correct place to get awesome suggestions and help. Personally i am suggesting for new bloggers to follow him. Once again Thank you Satish for your kind help.

  12. Nikolay Stoyanov says:

    Great article, especially like the part about LSI keywords. When you research LSI keywords, do you use only Google or some other tools such as LSIGraph?

    1. Hai Nikolay Stoyanov,

      Thanks for landing on my blog. LSI (Latent Semantic Indexing) is very important to rank your blog. Personally, I am using Google search related terms, services, and the SEOPressor plugin to collect this type of keywords.

  13. Nice Blog Post Satish Kumar, but as per my knowledge responsive web design also is important for on-page SEO. as we all know people are browsing from mobile also.

    1. Hello Girdhari Singh,

      You are correct. Responsive web design is also one of the factors to get good ranking and for better user experience.

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