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What is the biggest problem that most bloggers and content marketers have to deal with? You’re correct if you said “creating engaging content.”

Content wins every time. If you want to improve your results, no matter what industry you’re in, you ought to create high-quality content that communicates with your target audience.

For topic analysis, layout, and tracking the success of your content, you need access to the right content marketing tools.

What if there was only one platform that could do all of these content marketing challenges for you?

Then let’s unveil the “Content Marketing Toolkit” from SEMrush. It’s an all-in-one content marketing tool that aids you in the following areas:

SEMrush is the leading content marketing platform, helping businesses of all sizes generate leads, grow their website’s traffic, and increase sales. With our state-of-the-art tools, you can easily create high-quality content that will help you reach your target audience.

Whether you’re a small business owner just starting out, or an experienced marketing professional, SEMrush has everything you need to get your content marketing campaign off the ground.

Let’s have a look into what SEMrush Content Marketing Platform is, how it can support you, as well as its capabilities, pros, cons, and alternatives in this comprehensive analysis.

SEMrush is one of the best marketing tools for the best content marketing agencies. Are you set? Let’s get this party underway!

What is Content Marketing?

Content marketing is a long-term approach that focuses on developing a strong relationship with your target audience by publishing high-quality, regularly updated content that is highly important to them.

Content marketing is a long-term approach to establishing a strong relationship with your target audience through reliable, high-quality content.

Because of their preference, they will buy our goods and choose them over the competition.

Information and marketing efforts like content marketing show that you care about your customers.

What is the SEMrush Content Marketing Toolkit?

The Content Marketing toolkit from SEMrush is made to make it easier to do content marketing tasks and make interesting content. This software makes it easy to create and improve a long-term marketing plan, find content gaps, research, write, and check the quality of content. It comes with plenty of the best content marketing tools that are helpful to every online marketer, like bloggers, affiliate marketers, and online promoters.

There are thousands of great content marketing courses out there that will teach you exactly how to create compelling content and effectively promote it across multiple channels.

Tools available in the SEMrush content marketing platform

  1. SEMrush Topic Research: Topic research tools can provide you with valuable insights into your audience’s interests. You may filter the data based on location, province, or city to find the most popular and latest articles. Find insights on specific keywords that people are looking for. 
  2. Media Monitoring: The Media Monitoring tool gives you easy access to the best of the influencers and media talking about business trends, your rivals, or your brand. You will also identify the most popular blogs in your industry and easily calculate their percentage of total blog mentions.
  3. SEO Content Template: Create SEO-friendly content that is well-crafted. The tool examines your competitors’ content and provides you with suggestions for creating compelling content ideas.
  4. SEO Writing Assistant: The SEO Writing Assistant approach is based mainly on the Flesch reading-ease score formula, and it assists you in the following ways: Make your document easily readable. The tool evaluates the difficulty of your document, compares it to the average readability score of your top 10 competitors in Google rankings, and attributes a readability score to your goal. 
  5. ContentShake Ai: SEMRush contentShake Ai is an automated content creation tool launched by the SEO and marketing platform SEMRush in 2022. It uses artificial intelligence to help marketers and businesses generate high-quality blog posts, social media posts, ads, landing pages, emails, and other content.
SEMRUSH Content marketing platform review
SEMrush content marketing platform review

These tools help you create the best content marketing strategies. Let us discuss them one by one.

SEMrush Content Marketing Platform Review 2024

1. Topic Research tool

The SEMrush Topic research tool will help you find the most relevant and popular topics related to your keyword. It streamlines your research and content creation process.

To use this feature go for Content Marketing Dashboard > Topic Research and enter your niche keyword. Then click on Get content ideas.

semrush topic research tool

At the end of the screen, you will find this screen. Let us see the details in each section.

  • Cards: By default, ideas are often shown as cards, with each card containing the most relevant subtopics, including articles from the top-ranking websites for your seed keyword on the SERP.
  • Explore: Analyze the size of your competition and your leading rivals. Scrutinize how your competitors drive organic traffic to improve your business campaign. Assess the SERPs and the rivalry in greater detail.
  • Overview: You can use it to determine if you can enter a competition with it. You can click on any of the search modules to hop into more detailed reports.
  • Mind Maps: Mind Maps helps you determine SEO and Internet Marketing. Add the keywords to the mind map. Write the most comprehensive article using SEMrush.
topic research relevant topics
topic research relevant topics

Content ideas can also be prioritized based on the following parameters:

  • Volume: The most popular topics will be displayed first when you use them.
  • Difficulty: The most challenging keywords to rank for (difficult keywords).
  • Topic Efficiency: See the most relevant topics (for your target topic).

To further explore new topic ideas, make sure you choose a relevant topic card from the “Cards” (default view). Click on any card to see how it looks.

topic research cards

This tool shows you headlines and relevant questions based on your topic, as you can see above.

After that, you can export them or use your favorite topics or headlines to make SEO-friendly templates.

In addition to this, you can see the following metrics above:

  • Subtopic volume (search volume)
  • Difficulty and
  • Topic efficiency

Here is an example of the Mind Map view;

topic research Mind map

Find topic ideas – Topic research tools limitations via plan-wise

Enter a topic you’d like to write about. Topic Receive loads of details about this topic. This data may give you a better idea of topics by region. The next step in your content development process is to do some topic research.

2. SEMrush SEO Content Template

SEO content template

It helps you write content and craft SEO-friendly content by providing a special SEO template with recommendations based on the target keywords. To use this, you need to go to Content Marketing > SEO Content Template, enter the target keyword, choose the location to rank your content, and then hit Create SEO Template.

The SEO content template helps you generate the best SEO template for your recent article write-up. How to use Step by Step? or guide to follow.

Creating completely high-quality content and creating links to your new content is one way to accomplish this. You’ll find unique recommendations in the SEO Content Template.

SEMRUSH SEO content template
SEMrush SEO content template

You type in the keywords you want your content to target. For your desired keywords, SEMrush analyses the content on Google’s top ten sites. You’ll get tips on how to write content that’s SEO-friendly. 

a. Top 10 ranking articles: The SEMrush Content Template tool shows a list of the top ten posts with your focus keyword. These posts are ranked on Google, which means they answer the question and are well-suited to the target keyword. SEMrush will show you the keywords with which these posts are competing. It will assist you in securing long-tail yet profitable keywords.

semrush seo recommendations for your content
SEMrush SEO recommendations for your content

b. Semantically related keywords: It returns a list of keywords that are semantically related to your questions. It’s a fantastic place to get new ideas! Marketers’ content strategies will continue to be shaped by semantic search using SEMrush. 

c. Backlink recommendations: SEMrush’s backlink recommendations take into account the effect of inbound links and give them an Authority Score. This lets you figure out how these links might affect a website’s SEO. Backlinks, referencing domains, traffic, and other factors all contribute to this ranking. 

d. Readability score: SEMrush uses the Flesch-Kincaid readability score to figure out how easy it is to read text-based content. Select ‘Readability’ from the drop-down menu. Check your article’s goal readability and compare it to your actual readability. The SEMrush SEO Content Template tool Fact-Checker looks at the content and gives it a score. 

e.Text length: Have you ever wondered what the right word count for a blog post is? The word count for your post is also recommended by SEMrush, which calculates the average for top scores. 

key recommendations of SEO content template

f. Basic SEO recommendations: To assist throughout the process, SEMrush provides some basic SEO recommendations and marketing techniques. It gives expert SEO advice on keyword analysis, on-page optimization, and technical SEO. 

basic recommendations of SEO template of SEMRUSH
basic recommendations for SEO template of SEMrush

g. Check the keyword density of each article: SEMrush’s Keyword Density Checker tool plays a vital role in the overall ranking of every site, blog, or piece of content on the web. In this scenario, the software would compare the content to those of the top 10 results pages and provide you with suggestions.

3. SEMrush SEO Writing Assistant

seo writing assistant tool
SEMrush SEO writing assistant tool

The SEO Writing Assistant (SWA) allows any writer to review a piece of content’s SEO potential and originality in real-time. It helps you ensure that the content is perfectly structured with target keywords to fulfill user intent and be published perfectly before publishing.

It also helps content developers ensure that their articles are original and written in an SEO-friendly manner by offering content suggestions. It’s by far the most well-liked tool in SEMrush’s arsenal.

Metrics to calculate your article rankings

It gives immediate advice on how to improve the content based on posts that have already been published and done well on Google.

a. The number of words: words would count the terms in your content and set a target determined by the basic word count of your competitors’ content. By clicking on the pencil icon next to Readability, you can change the target readability score and target word count by hand. Make sure that unless you change these targets manually, the average score will change. 

b. Related Keywords Suggestions: You want to teach the readers and give them the knowledge they need by using relevant keywords. Stuffing keywords scares away readers and sends a misleading signal to search engines. LSI keywords may also spur other ideas for items to reference on a website, which is a matter of discussion among SEOs. 

c. Originality: A Plagiarism Checker is used to ensure the originality of the content. You can use the plagiarism checker function to determine whether or not a piece of text is original. The key to attracting the attention of the reader is to be original. Your audience will appreciate your original content. You can try these Best Free Plagiarism Checker tools after writing your content.

d. Optimization status: You’ll need a list of goal keywords to focus your optimization strategy on to get started with this workflow. You will set up position tracking, optimize existing sites with on-page SEO, and create content that resonates with your audience and targets new keywords. 

e. Readability: A written text’s readability refers to how simple it is for a reader to comprehend it. The more intuitive a piece of content is, the more likely it is to be read thoroughly. The SEMrush SEO Writing Assistant includes content readability scores that break down content into parts. 

f. Title recommendation: One of the most simple but effective SEO processes is optimizing page titles and meta descriptions. Get practical writing advice, such as how to write a compelling title tag and meta description. The tool gives suggestions for target keywords and quick tips for both the page title and the meta overview. 

g. Linking: With this platform integrated into SEMrush, it’s simple to do a comparative report on your SEO competitors while still running an outreach program. Analyze broad links Identify all incoming links and domains that connect to them. to determine the authority of a referring domain and where it is located.

The Best Ways to Use SEMrush SEO Assistant

There are 3 ways are available to use this SEMrush SEO Assistant tool. they are given below

  • Method 1: By using SEMrush’s official site
  • Method 2: By using Google Docs Extension
  • Method 3: By using the WordPress Plugin

By using SEMrush’s official site

To use this tool, you can visit SEMrush’s official website and follow the steps.

Step 1: To open this, you need to go for the Content Marketing> SEO Writing Assistant” option and hit on the “Get Recommendations” button.

SEMRUSH SEO writing assistant tool to start
SEMrush SEO writing assistant tool to start

Step 2:

  • Now add the target keywords in the Rightside box.
  • Choose the country of the target audience.
  • Click on “Get a recommendation”.
SEMRUSH seo writing assistant to create seo friendly content
SEMrush SEO writing assistant to create SEO friendly content

Step 3: Now, you can start writing in the content writing box. When you are writing the content, It will show the metrics with simple guidelines to improve SEO.

SEO writing assistant from SEMRUSH
SEO writing assistant to write content in real-time

So this is the way to use this tool directly on the SEMrush official site.

By using Google Docs

Google Docs is another fantastic service for content writers. It can install additional extensions to improve the writer’s productivity. You can install SEO Writing Add-ons in Google Docs from their add-ons store.

Step 1: First, click and install the SEMrush SEO Writing Assistant add-on.

Step 2: Then open the addon from Addons > SEMrush SEO Writing Assistant > Show.

SEMRush seo assistant GDoc extensions
SEMrush SEO assistant GDoc extensions

Step 3: Now, you will find the SEMrush SEO Writing Assistant dashboard on the right side of the page. First, you need to enter SEMrush logins and authenticate your account to use.

authentication of SEMRUSH

Now enter the keywords and choose a country to target, then click on the “Get Recommendations” button.

SEMRUSH Google docs extensions

Step 4: In the final screen, you will get the complete guideline to write fresh content on Google Docs.

In this section, you will get all the points which are mentioned above.

Using on WordPress site

To write your content on the WordPress platform, You need to install the SEO writing assistant WordPress plugin from the WordPress plugin repository. It is available free of cost.

SEMRUSH SEO writing assistant plugin
SEMrush SEO writing assistant WordPress plugin

After installing and activating the plugin, you can start using SEO writing assistant directly on your WordPress after SEMrush login authentication.

It gives essential points like recommended Keywords, Readability Score, Tone of voice, and so on. By using those guidelines, you start writing new content or updating your old content on your WordPress site.

4. SEMrush Media Monitoring – Identify Brand Mentions

SEMrush media monitoring

The Brand Monitoring tool is rebranded as Media Monitoring. It helps you to track every word or phrase you choose to track around the internet. It makes it simple for PR experts and brand marketers to keep track of their brand’s reputation and mentions on relevant blogs and news websites.

Benefits of using the Media Monitoring tool

  • You will easily find the top influencers and media talking about market trends, your competition, or your company by using Media Monitoring.
  • You will also identify the most popular blogs in your industry and easily calculate their total blog mentions.

What are the Media Monitoring tool limits?

Like the rest of the content marketing toolkit in SEMrush, Media Monitoring has some limitations on either a free or pro account. For free and pro accounts, for example, they only show one keyword in a certain place and keep data for no more than one day.

The level of monitoring and reporting you can do in these tools is limited depending on your SEMrush subscription level.

5. SEMRush ContentShake Ai

contentshake ai plan

SEMRush contentShake Ai is an AI-powered writing assistant that helps businesses and marketers generate high-quality, customized content at scale. Launched in 2022 by the popular SEO and marketing platform SEMRush, contentShake Ai aims to simplify and automate content creation.

Features of ContentShake Ai

Some of the key features of contentShake Ai include:

  • Uses GPT-3 technology to produce human-sounding content on any topic with just a headline, bullets, or brief description provided.
  • Optimizes content for SEO by integrating with SEMRush keyword data.
  • Supports various content types like blog posts, ads, emails, social media posts, and landing pages.
  • Generates content in different tones of voice, and writing styles, with customizable keywords, links, etc.
  • Creates unique, plagiarism-free content that follows brand guidelines.
  • Available as a standalone service or within the SEMRush toolkit.
  • Produces content in minutes that normally takes hours to write manually.

How to Use Using contentShake Ai is simple?

  1. Sign up for an SEMRush account or access contentShake Ai directly.
  2. Select the type of content you want to create (blog post, ad copy, etc.)
  3. Enter a headline, outline, topic keywords, tone of voice, and other details.
  4. Let contentShake Ai generate multiple variations of content for you to choose from.
  5. Customize the AI-generated content as needed by adding or modifying text.
  6. Download the polished content in the desired file format.
  7. Optionally, users can integrate contentShake Ai with other SEMRush tools for an end-to-end content marketing workflow.

With its advanced AI system, contentShake AI promises to simplify and enhance content creation for marketers and businesses, saving time while producing high-quality, SEO-optimized content.

SEMrush Content Marketing Toolkit Pros & Cons

SEMrush is a great tool for every online and content marketer. Here are a few points about the SEMrush Content marketing toolkit’s pros and cons.


  • Media Monitoring allows you to analyze online mentions of your brand or that of your competitors.
  • Post Tracking lets you monitor backlinks, referral traffic, search engine rankings, and social shares for any content.
  • Finding excellent topics or content ideas for any niche is easy with topic research.
  • Using this tool, you can check your content for originality (and determine whether any content has been copied from another source).
  • Your overall content can be improved by performing a content audit to increase social sharing and organic traffic.
  • Creating SEO-friendly content is easy with the SEO Content Template.
  • SEO Writing Assistant allows you to optimize your content in a better way by improving your readability score
  • Your content can be planned and scheduled in advance with the Marketing Calendar.


  • To access the SEMrush Content marketing toolkit, you need a Guru or Business Plan.
  • It is not available in the free and pro plans.

SEMrush Pricing: How much does it cost?

Now it is time to discuss the pricing of SEMrush. It comes with three different plans, with a slight variation from monthly to yearly plans.

You will get the complete details of both Monthly and Yearly plans.

If you take a yearly subscription, you may save more than a 17% greater discount than the regular monthly plan. Here I am suggesting a Guru or Business plan to get maximum benefits from SEMrush.


Here are the details of SEMrush content marketing platform plans and their features.

  • PRO Plan: For freelancers, startups, and in-house marketers with a limited budget.
  • GURU Plan: For SMB and growing marketing agencies.
  • BUSINESS Plan: For agencies, e-commerce projects, and businesses with an extensive web presence.
PlanMonthly PriceYearly Price (17% off)Action
Pro$129.95$108.99/monthGrab this
Guru$249.95$208.99/monthGrab this
Business$499.95$416.66/monthGrab this

How to get SEMrush Content Marketing Toolkit Free trial?

Are you excited to test this SEO tool immediately? Just follow these steps to get a SEMrush free trial for 14 days and complete a premium account without limitations.

Step 1: Click on this magical link. You will be redirected from the link to the SEMrush offer page, which is shown below.

Step 2: After the hit on the Get your 14-day Free trial now button, it will automatically take you to the next page by applying the promo code. Finally, you will get a 100% total discount.

Step 3: Now create a new account by entering your email and password (your choice) then click on Create your account. After, you will receive an activation code for your email ID. Copy the code, paste it into the SEMrush page, and activate your account immediately.

semrush - create new account

Step 4: Then you need to fill in your account information and credit card details, then click on the Place the order button.

semrush subscribing to 14 day pro trial plan
SEMrush subscribing to 14 days pro trial plan

Step 4: Your SEMrush Free trial for 14 days will activate automatically. You can enjoy this tool for up to 14 days without any limitations.

Now, start using this tool to collect profitable keywords and place them within your content to grow your organic search traffic immediately. Use the Site audit tool for auditing your site, fix the issues as per the SEMrush guidelines, and make technical SEO better.

FAQs on SEMRUSH Content Marketing Toolkit

  1. What is a content marketing platform?

    A Content Marketing Platform (CMP) is a software solution that enables marketing organizations to manage and centralize all upstream marketing processes, from planning and briefing to collaboration and approvals.

  2. How do you use SEMrush effectively?

    SEMrush helps identify your competitors and their details like top-performing content, organic keywords, monetization ways backlink profiles, and many more.

  3. Can I use SEMrush for Free?

    Yes, you can use the SEMrush free trial for up to 14 days. You cannot be charged with anything. Up to the end of the trial, you can enjoy the full premium features as per the above-given plans.

  4. Can we use the Content Marketing Toolkit with SEMrush Pro Plan?

    Yes. You can access most of the features in both free and pro plans. But I recommend you make your purchase either Guru Plan or Business Plan for complete access.

  5. What is a content template tool from SEMrush?

    The content template tool helps you find the low-performing article on your site and guides you to update or delete it to make it more visible in search engines to rank well.

Final Words on SEMrush Content marketing platform

Creating content that people want to read is the key to building an influential blog or online business. SEMrush’s Content Marketing Platform makes life easier here. It helps you handle compelling content, manage blog posts, and track the effectiveness of your content, among many other things.

So, how do you feel about SEMrush’s content marketing platform? Is it the best platform for developing a robust content plan, in your opinion? Leave your thoughts in the comments section below.

Here is the simple sum of 4 tools that cover the entire content marketer’s workflow. You’ll have a solution for every step, from content ideation to monitoring its performance.

  • Topic Research lets you generate ideas based on trending headlines, related searches, and interrogative queries.
  • Media Monitoring finds the mentions of a word or phrase that you want to track on the web and social media.
  • The SEO Content Template provides you with a template for creating winning content based on competitor analysis.
  • The SEO Writing Assistant is an add-on that offers recommendations on your text’s tone of voice, readability, originality, and SEO-friendliness as you write it.

After reading this post, I’m sure you understand that SEMrush is a complete digital marketing toolkit.

You will take your blog or company to the next level if you use this platform correctly to plan your content promotion strategy.

Throughout this SEMrush Content Marketing Platform review, I tried to cover every method.

SEMRUSH Content marketing platform review 2022
SEMrush Content Marketing Platform Review 2024

SEMrush is one of the best digital marketing platforms since 2009.

If you’ve made it this far, I suggest that you check out this tool for yourself. You won’t have to pay anything, so don’t be concerned. SEMrush’s free trial can be enabled by clicking here.

So, before buying SEMrush, you can unlock the trials and give them a shot.

“Please let me know if you find this SEMrush guide and comprehensive review helpful by leaving a comment below.”

SEMrush Content Marketing Platform Review 2024
SEMRUSH content marketing platform

SEMrush Content Marketing Toolkit is the complete solution for content marketing purposes. Here is the complete guide on how to use their features effectively. You can try the SEMrush Content marketing platform free trial of 14 days.

Product Brand: SEMRush

Product Currency: USD

Product Price: $108

Product In-Stock: InStock

Editor's Rating:
Easy to Use0
Topic Research tool0
Media Monitoring0
SEO Content Template0
SEO Writing Assistant0
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