Are you looking for the best SEO audit tools to make your site technically flawless? That is not right if you feel this is a time-consuming process. Your website and its content need to be optimized for search engines and for what the user wants. So you need to find the best content audit service provider to make your website’s technical SEO perfect.

Bloggers and webmasters must follow this rule to succeed. It takes more time to observe each web element carefully. Web auditing requires more patience for the auditor to go through hundreds of pages. To make the auditing process more convenient, we need the best tools for SEO auditors.

Some years ago, webmasters checked every page of a website as part of their traditional website audits. Hundreds of online site auditing tools are available today, making the auditing process much easier and more comfortable. Using these tools instead of manually checking each page is more efficient. 

Best SEO webSite Audit Tools

These audit tools can be found in the online market and help you identify problems with your site. After the audit, the tool has to give a detailed report and make suggestions for how to improve search engine results. 

However, using a website auditing tool does not resolve your problems. You need to contact the web audit team. There are hundreds of free and paid website analysis tools on Google if you search for the best SEO website auditing tools.

What is a Site Audit?

Website auditing is basically looking at all the technical parts of a website and figuring out how keywords fit into search engine rules. 

One of the most important parts of search engine optimization (SEO) is auditing sites. The process is called data evaluation. The audit provides information on duplicate content, broken links, and page speed issues.

According to Wikipedia,

A website audit is a thorough look at everything that affects how visible a website is in search engine results. This standard method gives a unique look at how many people visit a website overall and on each page. The website audit was completed solely for marketing purposes. The goal is to detect weak points in campaigns that impact web performance. This is one of the top 10 SEO tools. 

Evaluations of your website are comprehensive and helpful. These issues are basically addressed in your website.

  • Why is your site not generating enough traffic?
  • Why aren’t your sales and conversation rates improving?
  • What are your visitors confused about?
  • Are there any technical problems?

Finding those issues is not the end of your job. You need to resolve them by following the audit engineer’s or auditor’s instructions. While performing the audit, you should make sure that the website is accessible.

Importance of Site auditing

Website audits play an important role in site SEO. You need the best SEO tools for auditing and monitoring your website. The audit process involves many factors.

  1. Keyword Analysis: With this tool, you can analyze the usage of keywords and phrases in the site content. The website audit analyses your site for topic and content gaps and suggests terms that should be used in your content to increase qualified traffic.
  2. Usability: Using this strategy, the site can capture the user’s attention with both content and interesting features. In addition, the site is easier to navigate.
  3. Loading time: Google considers the loading time of a web page to be an important ranking factor. Because most people spend less time on websites, website owners strive to keep visitors on their pages for as long as possible. The Auditor here reveals slow loading issues on the website, along with how to solve the problem.
  4. Organic Search: Some sites don’t appear on the first page because of the less accurate traffic. Finally, it loses potential customers. The website auditor helps you pinpoint the wrong codes, permalinks, and SEO structure of your website so that you can communicate with search engines more effectively.
  5. Better content: It is the most significant aspect of website auditing. Your auditing helps you inform your improvement guidelines in terms of quality content, bounce rate, time spent on site, and page views. In addition, you can discover which content their audience enjoys and eventually leads to conversions. With this information, you can improve the site and social strategies.
  6. Landing Pages: Examining the top conversion pages of your site and suggesting improvements to your call to action, content gap, and wording. Most of these tools analyse keywords and landing pages.
  7. Off-site Visibility: This is the most important step to getting massive traffic from referral sites like social media and third-party networks. By conducting a site audit, you can identify the technical issues that are preventing new customers and opportunities from being created. By implementing these recommendations, you can improve conversions.

Types of Auditing

There are six types of auditing. Let’s list them.

  • Website health audit: With this audit, the website is given a complete health status, along with suggestions on how to recover from blog ill health.
  • Security audits: With this audit, you will get a complete breakdown of any potential vulnerabilities on the website, along with immediate action guidelines.
  • Competitive Site Audits: This audit provides insight into all the gaps and opportunities for site promotion by providing information on the advantages and disadvantages of competitors. 
  • Red flag and recovery audit: An audit of penalized sites is beneficial. It provides detailed information on recent algorithmic penalties and recovery instructions.
  • Audits for Conversion Rate Optimization: The audit explains the technical and on-site conversion issues associated with your website and provides suitable advice. It provides the best conversion rate optimization.
  • Technical SEO audits: This audit provides a fundamental overview of the site’s content, structure, and adherence to best accessibility practices.

Best SEO website auditing tools

I have made a short list of the best SEO website auditing tools in four different categories. By following this list, you will be able to save thousands of dollars every month on your site auditing process.

A. Technical SEO Audit Tools

An auditor does a technical audit to find bugs and other problems on a website. Below is a list of site auditing tools to help analyze the site technically. Here are the best SEO auditing tools listed below.

Tool NameDescriptionAction
SEMrush
Web Audit + On-Page SEO + Backlink checker + Competitive Analysis
SEMrush is the best SEO tool for marketing analysis, keyword research, Backlink audit, and Site audit. Get Started
AHREFS
Site Audit + Backlink checker + Content Gap
It is another best tool for researching website errors, competitive analysis, and SEO metrics. It is free.Get Started
Screaming Frog SEO Spider
best free website audit tools
It is the best site crawling tool to improve onsite SEO and the most common SEO issues.  You can fix it easily. Get Started
Content Editor in Website auditorWebsite auditor of SEO Power Suite gives the complete audit report to analyze your stats. Best SEO tools for auditing and monitoring your websiteGet Started
Site Audit from SERPSTATThe Serpstat is a growth tracking tool for SEO and content analysis for your website and Best Website SEO Checker.Get Started
SEOMatorBest SEO Audit Tool and SEO Website Analysis. It is a trending and free site crawling and auditing tool that allows webmasters to check the website’s SEO health status.Get Started
Raven toolsRaven tools are one of the fully developed Social media marketing software useful for SEOs, Search engine marketers, and startups for Best White Label SEO Reports and SEO Tools.Get Started
Neil Patel SEO AnalyzerIt is freemium, and the best ahrefs free alternative and the most popular Free SEO tool by Neil Patel helps you win your game of SEO. It is a Website SEO Analysis Tool & Audit Report.Get Started
Surfer SEO
(best SEO tool for website audit)
Read Review
Surfer SEO will give you a thorough list of keywords and questions ordered by search volume or relevancy. It is a Perfect high-quality and SEO-friendly content generatorGet Started
SpyFuSpyFu is a good website auditor and competitive intelligence tool that is used by digital marketers to improve their performance in an online search. Competitor Keyword Research Tools for Google Ads PPC & SEO.Get Started
SEOptimerIt gives a quick overview of the website’s SEO, performance, and also a presence in social media. Best SEO Audit & Reporting Tool.Get Started
WordTracker Wordtracker has a keyword research and audit tool that allows you to discover exactly what keywords your competitors are using.Get Started
SERankingSERanking is another best SEMRush alternative SEO toolkit with a wide range of SEO features. It is easy to use for SEO analysis and marketing tools. best seo platform to analysis technical and on-page SEO.Get Started
SitelinerWebsite analysis tool that will help you scan and identify the issues in your website that will affect the performance in the ranking. To Find Duplicate Content on your site.Get Started
WebCEOWebCEO best content audit service provider with full of SEO Features, and is a powerful cloud-based platform designed to satisfy the SEO needs of small businesses and large SEO agencies.Get Started

1. SEMrush Web Audit

semrush banner 2

SEO tools such as SEMrush site audits are some of the most powerful SEO tools available. This tool helps you find and fix all of your most important SEO problems so that you rank higher in search engine results pages. This is the best SEO audit website.

The audit helps you figure out the best ways to fix all kinds of SEO health problems, such as broken links, internal links, site performance, Robots.txt file issues, website speed issues, canonical tags issues, HTTPS implementation issues, Meta tags, AMP pages, etc. There are also a few different tools that can be used to audit your site for SEO on SEMRush. It is the best site audit on the market.

You should look over the above website audit report template report and use the suggestions to make your site more visible and conversational. This is the first choice for most SEO experts. If you want to know more details about this tool, you can check out my SEMrush review.

2. AHREFS Site Audit

ahrefs trial
ahrefs trial

Ahrefs site audit is one of the free tools that provides a detailed breakdown of technical on-site issues.

It examines the site’s health and recognizes over 110 technical issues, from major critical errors to less pressing matters.

You can find and fix the issues of website rankings like broken links, redirects, images, or entire CSS and JavaScript files.

There is no need to Google for solutions if you notice an issue in the AHREFS site audit dashboard.

You can find the solution in the same place to make it right. It is a cloud-based tool that scans your website very fast. Finally, in the reporting dashboard, you will get a full picture of your site’s health. This is the best alternative to the Google search console. You can use this AHREFS site audit tool to find broken internal and external links. This is the most reliable SEO audit tool for bloggers and content marketers.

Features of AHrefs Site Audit

  • Monitor your SEO health: It scans the performance of the website over 100+ common SEO issues. You will get the best recommendations on how to fix those issues to make your site health score better.
  • Know your backlinks: You will get your website’s complete backlink data with actionable insights to make your inbound and outbound links safe.
  • See keywords that bring you traffic: Get the ranked keywords your site ranks and compare with your competitors in search engines with helpful and actionable SEO metrics like Search volume, Keyword difficulty, and Traffic value. 

3. Screaming Frog SEO Spider

ScreamingFrog Spider tool
ScreamingFrog Spider tool to rank better in search

Screaming Frog is another best site crawling tool to improve onsite SEO and the most common SEO issues. It is the best SEO audit software. It can crawl small and extensive sites effectively in real-time. It is not a complete audit tool. This crawling tool presents all possible information about the site’s SEO problems. It reports more than 30 specific parameters like meta descriptions, links, security, anchor text, and response time.

The tool is available in the free version and a premium version. In the free plan, you can start crawling up to 500 pages. If you have more than 500 pages, you need to use the paid version.

Of course, this is the best tool to do SEO audit for your website.

Features of Screaming Frog:

  • You can find the broken links.
  • To find the temporary and permanent redirects.
  • Helps you to analyze the page titles and metadata
  • To discover duplicate content and low content pages.
  • To review the robots.txt file and Meta robots tags like ‘noindex,’ ‘nofollow,’ and canonical URLs.
  • You can integrate the Google analytics, Search Console, and Page speed insights APIs to fetch the website’s performance.
  • To visualize the site architecture. 

4. Site Audit from SERPSTAT

SERPSTAT banner
SERPSTAT banner

Serpstat is one of the growth hacking tools with inbuilt website auditing tools that help you to assess and improve site technical optimizations.

This is the best Ahrefs and SEMrush alternative.

It is a user-friendly tool designed for both basic and advanced users.

It helps you perform a complete site’s technical SEO, including an on-site audit using multiple ranking factors.

It allows you to see the quality of domain optimization (SDO), technical issues, and our detailed recommendations on how to fix them. You can run this tool to see the details. It is a beneficial feature to boost your content every time. You can find and fix the technical issues by using the reports.

Features of SERPSTAT

Some of the important tools that are provided by the SERPSTAT include.

  • Rank tracking: the rank tracking tool of Serpstat will let you find the detailed ranking of your web pages with SERP historical data
  • Backlink analysis: It is another best tool of SERPSTAT to get complete backlink data within a single click. Once you enter a website name into the backlink dashboard, you will get the detailed backlinks of the last two years, and with this tool, you can keep track of your competitor’s backlink strategies.
  • Keyword research: The in-depth URL analysis and insights on search questions and a preview of keywords distribution are the SERPSTAT keyword research tool’s special features.
  • Site Audit: You can perform technical SEO audits with this outstanding feature. Once you submit your website address for the site audit tool, it will give you a detailed SERPSTAT domain Optimization score and the purity percentage you need to consider for the changes you need on your website. It also helps you to perform the technical SEO and best solutions to rank higher in the search.

The pricing of Serpstat starts at $69 per month. You can use their free trial version with limited features. 

5. Google Search Console

search console and analytics integration
search console and analytics integration

Google search console is another great service developed for webmasters to check your website’s health status in search engines.

The tool is free to use and helps you provide great insights and a summary of things like broken links, page load speed, indexation details, HTML markups, etc.

You can see information about the website and its position on the search results page, such as the click-through rate (CTR) and the number of impressions, as well as the keywords and where they rank.

Simply put, it’s a good way for newbies to find out how well their website is doing in Google’s search engine and what else they should know about it. But it doesn’t provide the complete picture for your website. This is the full Google site audit tool. It looks at your verified site in the Google search console and tells you everything you need to know.

If you need more details like heatmaps, content audits, and rank tracking, you need to depend on third-party sites. This is the biggest drawback. But anyway, the Search Console is perfect for analyzing your site at its initial stages.

6. SEOMator

seomater homepage

SEOMator is another popular and free site crawling and auditing tool that allows webmasters to check the website’s SEO health status. It is a simple online SEO audit. The tool monitors the details of the technical and architectural aspects of your website.

This SEP performance tool helps you to analyze in-depth technical and on-page analysis. You will get a comprehensive report about your site’s SEO, internal links, HTML tags, backlinks, page speed, mobile usability, text stats, social media, organic presence, and content quality.

It provides you with SEO performance analysis and “how to fix” tips for all of the found issues. You can immediately download the detailed SEO analysis report and present it to your client, or you can use it as a work schedule to improve your website.

Its Google Chrome extension permits you to analyse your pages one by one. After finishing your audit, you can download the report in PDF format.

It has been one of the best tools for SEO audits for a few years in the online market.

7. SiteCheckerPro

sitecheckerpro technical seo audit tool

SitecheckerPro’s site audit tool is a powerful tool that helps users identify and fix issues on their website that could be affecting its SEO and user experience.

SitecheckerPro is a powerful and easy-to-use website analysis tool that helps users improve their website’s search engine optimization (SEO) and user experience. It offers a range of features to help users understand and optimize their website’s performance, including:

  • On-page SEO analysis: SitecheckerPro analyzes the content and structure of a website to identify issues that could be affecting its SEO, such as missing or duplicate title tags, thin content, and slow loading times. It also provides recommendations for how to fix these issues.
  • Keyword analysis: SitecheckerPro helps users identify the most important keywords for their website and track how well they are performing in search engine results pages (SERPs). It also provides suggestions for new keywords to target based on their relevance and potential search volume.
  • Backlink analysis: SitecheckerPro analyzes the backlinks pointing to a website to help users understand the quality and quantity of their link profile. It also provides alerts for toxic or spammy links that could be damaging a website’s reputation.
  • Mobile optimization: SitecheckerPro helps users ensure that their website is optimized for mobile devices by providing a detailed analysis of its mobile-friendliness, including its loading speed, responsive design, and use of mobile-specific features such as Accelerated Mobile Pages (AMP).
  • Comprehensive analysis: The site audit tool analyzes a wide range of factors that could be impacting a website’s performance, including its technical SEO, on-page content, backlinks, and mobile optimization. It also checks for issues such as broken links, duplicate content, and server errors.
  • Easy-to-understand results: SitecheckerPro presents the results of the site audit in an easy-to-understand format, with clear explanations of what each issue is and how it could be affecting a website’s performance. It also provides recommendations for how to fix the issues, along with detailed instructions and resources.
  • Customizable reports: SitecheckerPro allows users to generate custom reports that highlight the results of the site audit and identify areas for improvement. These reports can be shared with clients or team members to help track progress and plan future strategies.
  • Ongoing monitoring: SitecheckerPro’s site audit tool can be set up to run automatically on a regular basis, allowing users to track the performance of their website over time and identify any changes or trends.

Overall, SitecheckerPro’s site audit tool is a valuable resource for helping users identify and fix issues on their website, leading to improved SEO and user experience.

How to use SiteCheckerPro to audit Website?

To use SitecheckerPro to audit a website, follow these steps:

  1. Go to the SitecheckerPro website and sign up for an account.
  2. Once you have an account, click on the “Site Audit” tab on the top menu.
  3. Enter the URL of the website you want to audit in the “Enter your website” field and click “Start Audit”.
  4. SitecheckerPro will begin analyzing your website, which may take a few minutes depending on the size of your site.
  5. Once the audit is complete, you will be presented with a report that lists any issues that were identified on your website, along with recommendations for how to fix them.
  6. To view more detailed information about a particular issue, click on it in the report. SitecheckerPro will provide a description of the issue and detailed instructions on how to fix it.
  7. To generate a customized report of the audit results, click on the “Reports” tab and select “Create a new report”. You can choose which issues to include in the report and customize the layout and formatting.
  8. You can also set up ongoing monitoring of your website by clicking on the “Monitoring” tab and setting up a schedule for automatic audits. This will allow you to track the performance of your website over time and identify any changes or trends.

B. On-Page SEO Audit Tools

On-page SEO audit tools are simple tools with advanced features that help you audit the on-page SEO at the content level.  Most of the tools come with website content audit tools.

8. On-Page SEO checker from SEMrush

semrush on page seo checker tool

If you already use SEMrush for site audits and technical audits, you can also use its on-page SEO checker. You can integrate the Google search console with the SEMrush on-page checker to give you additional data to use while doing on-page SEO. 

In the SEMrush on-page SEO checker, you will get the benchmarking and data of the top 10 of your rivals. You can edit your content using these details to rank high on Google. 

auto import data from SEMRUSH
auto-import data from SEMrush

This is a simple and easy tool that will show you feature snippets and reviews. The optimization ideas panel will show you the list of websites that you can follow to optimize your content. 

total ideas from on page seo
Total ideas from on-page SEO

What you will get with this tool?

  • Content Ideas: Adopt the best writing and formatting practices that Google rewards.
  • Backlink Ideas: Discover websites you can make partnerships with to earn backlinks.
  • Strategy Ideas: It works more brilliant, not harder, and learn which of your pages should be prioritized over others.
  • Semantic Ideas: It discovers what important buzzwords and related concepts are included on the websites in Google’s Top 10.
  • User Experience Ideas: It connects to your Google Analytics account and gets instructions on boosting the user experience for better rankings.
  • Technical SEO Ideas: Get a structured list of technical issues found on your website.
  • SERP Features Ideas: Learn how to get your content appearing in the instant answers, featured snippets, acquire reviews, and more.

9. Surfer SEO

surfer SEO homepage
Surfer SEO homepage

Coming to the Surfer SEO, this tool provides the on-page SEO checker tool, which has different features like SERP analyzer, 500 ranking factors, content analysis help in on-page SEO checking. 

The cloud-based real-time data provider will compare over 500 ranking factors with the top 40+ ranked websites that give you immediate comparisons to do to your website.

With the SERP analyzer feature, you can see the high-ranking pages of your site. You can also search for SERPs region-wise by enabling target location ranking. And also, its user-friendly interface helps you easily access all the features available in the tool. You can check the Surfer SEO review for more details.

10. Content Editor in Website auditor

website auditor
Website Auditor Tool

The content editor is another added feature in the Website auditor. It is one of the parts of the SEO Power Suite, which comes with an added content optimization dashboard. The SEO Power Suite is one of the best website audit tools. This editor allows you to write new content or update old content for your clients’ or own sites.

This dashboard has a few very good features like optimization score, total words, mapped keywords, recommended keywords, competitors’ list, recommended FAQs, and word count.

This is, without a doubt, one of the best tools for checking websites for technical and keyword problems. This is one of the best website auditors in the SEO market. Once the audit is complete, you will get the sample website audit report in document format.

This is a helpful feature for content writers and bloggers. Here, this feature gives the recommended keywords to add to the content for perfect optimization. It comes with an XML sitemap generator feature.

You can read our SEO PowerSuite review and Website Auditor review for more details about these other tools.

The website auditor in the SEO Power Suite helps you do a full website audit and content optimization. It also gives you detailed crawl stats with broken links and other 40+ SEO factors that you need to improve your website. You need to give your Google Search Console access to better-analyzed data.

There are keyword optimization tools and content optimization tools that can help you create content that helps you get better traffic from search engines. This is the best website audit software, which is available as a desktop version.

11. Siteliner

siteliner tool
siteliner tool

The Siteliner is another great website analyzer tool that will help you scan and identify the issues on your website that will affect its performance in the rankings. This tool is best in providing features like your site’s quality, duplicate content, broken links, and page size. 

The Siteliner excels in providing peerless speeds and providing results in real-time. Due to that, once you paste the URL in the search box, the tool will crawl all your web pages instantly and give you results in seconds in a well-fashioned way. 

With this tool, you can also compare your site with other websites, comparing features like average page size, page loading speeds, and average word count of your pages. 

Features of Siteliner:

  • Detailed Page Results: It offers specific results when analyzing a particular page.
  • Summary Info of Entire Site: The analyzed results come in a summarized way that is easy to understand.
  • Duplicate Content: It helps you visualize the duplicated pages of your site, which helps you avoid search engine penalties.
  • Page Power: It detects the most notable page of a website according to search engines.
  • Broken Links: It detects any link that has been moved, changed, or no longer exists. When websites have broken links, they can deteriorate the user’s experience and reduce search rankings.
  • Internal Links In: It is common to add links that redirect users to specific pages. This strategy increases the importance of it. With Siteliner you can choose one specific page and check how many pages of the entire site contain links to the selected page.
  • Internal Links Out: you can see how many links on any selected page are redirecting to other pages of the website.
  • External Links Out: it is possible to determine how many links on any selected page contain links to external sites.
  • Presentation of Cached Page: Siteliner keeps a cached version of the page that was used when it was scanned. As a result, you will be able to see any modifications, if any, from the time the analysis was done.
  • Multiple types of Reports: there are 3 types of reports that include Site Report, Current Table, and XML Site Map.

12. SEOptimer

seoptimer tool
seoptimer tool

SEOptimer is another great tool for performing website audits is SEOptimer. It gives a quick overview of the website’s SEO, performance, and also its presence on social media. It also shows the issues of a website and analyzes the major SEO factors that are needed to change to improve your site’s performance. It is one of the best free SEO audit tools.

The on-page SEO tools available in the SEOptimer include the website audit tool, which shows the website’s ranking and gives a detailed report of issues, and the embedded audit tool, which generates leads with customized audit forms. 

13. Neil Patel’s SEO Analyzer


neilpatels SEO analyzer

Neil Patel’s SEO analyzer is another simple and free website on-page SEO tool to improve your site’s performance. This tool comes with different features like SEO Checker, site speed, SEO audit report, and Backlink Checker.

You can follow the website analysis report generated for your website and easily improve your rankings and search traffic for your website. The SEO Checker tool gives you a complete analysis of your website’s errors and provides you with a cross-check report. 

The backlink checker tool also gives you the list of top backlinks pointing to your domain, including the organic traffic and referring domains. You can check out the website for more details. It gives the best free website audit report in downloadable format.

C. Off-Page SEO Audit Tools

Even though the on-page SEO tools are good enough for higher rankings, you need to do some off-page audits for higher and long-term rankings for your websites. The off-page stats include backlinks, content marketing, and other features for your website. 

Here are some tools that help you with off-page SEO audits for your websites. 

semrush backlink checker
SEMrush backlink checker

As discussed in the above sections, the tool comes with many features for a website ranking. Backlink checking is another great feature of this tool. 

Backlink analysis, backlink audit, and link building tool are the three main features of SEMrush’s link building. 

The backlink analytics tool helps you keep track of all the domain backlinks and spot new backlinks. It shows a complete report of all incoming domains and their authorities and types.

On the other hand, the backlink audit tool gives you the health-related data of each backlink on your website. With this audit tool, you can keep track of your backlinks’ toxicity score and remove harmful links from the tool itself. 


ahrefs backlink checker
ahrefs backlink checker

The AHREFS backlink checker tool is another great tool that helps you audit the backlinks of any website. The metrics you will find in the ahrefs tool are the number of referring domains, the number of overall backlinks, and the domain rating and URL rating, along with Ahrefs Rank. 

With this tool, you can easily monitor the growth or even decline of backlinks. 

This tool can be best used as a rival backlink analysis tool that gives a complete breakdown of the target’s backlink profile. It includes an external link analysis feature.

Check any website, URL, or subsection to see actionable and insightful SEO metrics.

  • The number of referring domains
  • number of backlinks
  • Domain Rating (DR) & URL Rating (UR)
  • Ahrefs Rank (AR)

The Domain Rating (DR) and URL Rating (UR) metrics are super-useful for judging the “backlink popularity” (strength) of a target.

One of the best things about this tool is that you can also see estimated organic traffic to each web page. By researching your competitors, you can find the link-worthy pages that are most linked to. If you are thinking about AHREFS alternatives, you can check those.

16. Spyfu

spyfu tool
spyfu tool

Spyfu is a competitor keyword research tool that helps you find out keywords and even backlinks from other websites. 

Using the Spyfu competitor analysis tool, you can search for any domain and check its ranking factors in search engines. This is one of the best keyword research tools that helps you find the Google Ads competitor keywords and monitor the PPC competitors regularly.

If you rely on Google AdWords, choosing this tool is the best idea to get keyword ideas that your competitors are using. You can also keep an eye on the complete backlink profile of your competitors using the SpyFu tool.

17. WebCEO


webceo - digital marketing tools

WebCEO is the best all-in-one tool for marketing agencies, from small to big. It is the best SEO reporting program, with an overall rating of 21 pro-level SEO software tools. It is another best alternative to the SEO Power Suite, which is built around white-hat SEO principles. It has been producing the best SEO software since 2001.  

The WebCEO has powerful tools like the backlink checker and competitor backlink spy tool for backlink analysis. With WebCEO, you will get the best backlink opportunities where you can get backlinks from. 

Features of WebCEO

  • It comes with more than 21 premium SEO software tools.
  • You can add multiple projects and schedule SEO tasks for better in-depth marketing analytics.
  • perfect setup for the white-label marketing platform.
  • You can manage your SEO services for your clients from this platform.
  • You can collaborate with your SEO team to update specific SEO tasks.

18. Cognitive SEO


cognitiveSEO tool
cognitiveSEO tool

Cognitive SEO is another tool that comes with all the SEO features that should be there in a site audit tool. This is a complete SEO tool that can get you off all your SEO issues. 

For off-page SEO practices like link building, Cognitive SEO is the best tool to use. This tool aggregates the backlink data from the trusted link database and gives the best set of links. 

It’s easy to understand the reports and helps you research better competitor analysis. It also helps in preventing any unnatural link penalties and ultimately protecting your rankings. 

19. Moz local SEO Research

moz local seo
moz local seo

Moz local SEO is a tool that helps in listing businesses. If you want to list your business in your area, then have a clear idea of how businesses perform in your area. The Moz tool helps you in analyzing local SEO and gives a score for your website with ranking. This is a complete off-page SEO tool that helps in listing your website in your area. 

Competitor analysis is made easy through MOZ local SEO tool which provides you the research strategy to rank higher and better. 

20. BuzzSumo

buzzsumo content marketing analysis tool
buzzsumo content marketing analysis tool

Buzzsumo is a complete content marketing tool to find the best content that performs well. You can simply enter any keyword or domain and get the best performing content, simple as that. This tool also helps in understanding social media sites and sharing content. The Buzzsumo can use 4 different key components. They are.

  • Discovery: It explores high-performing content, so you can get more likes, links, and shares.
  • Research: Analyze billions of data points to sharpen your marketing strategy.
  • Influencers: Identify influential people to power-up your brand or campaign.
  • Monitoring: Track comments and trends, so you can respond rapidly and capture opportunities.

If you want to find influencers on different social media platforms whose content may benefit your website, finding them on Buzzsumo is the best thing. Furthermore, for tracking and monitoring analytics and tracking comments and trends, the tool keeps track. 

D. Competitor Analysis Tools

The competitor analysis tools are important in keeping your SEO intact. Here are some of the best competitor analysis tools.

21. SEMrush Competitor Analysis

semrush competitive research toolkit
SEMrush competitive research toolkit

SEMrush is an all-in-one SEO tool that keeps track of your websites and gives complete competitor analysis to check your competitors’ rankings. 

The complete traffic analysis tool finds out the competitors marketing efforts and their traffic patterns. 

And also the organic research tool that helps in finding the best SEO practices. The keyword gap and also the backlink analytics tools are also available. 

22. AHREFS content Gap

ahrefs content gap tool
ahrefs content gap tool

The AHREFs is also another all-in-one SEO tool for SEO and other practices. To make your competitor’s research more amazing, this tool comes with a feature called AHREFs content Gap.

The content gap tool helps in finding the best keywords and backlinks of the competitors. 

This tool also does an in-depth analysis of your competitors that gives a detailed report of all the opportunities to rank over them. 

Frequently Asked Questions (FAQs)

What is an audit tool?

An Audit tool helps find all the SEO metrics that your site needs to get updated. An audit tool gives a complete analysis of all the errors your site has and gives you a detailed report to follow to improve your ranking factors. 

Which one is the best tool to do an SEO audit for your website?

Without further discussion, the SEMrush is the favorite tool for any blogger or website developing agency. Its best SEO features help you audit your website and give the best reports for better rankings in Google. 

How many types of Website auditing tools are there?

There are majorly different types of auditing tools to audit your site in different aspects. But there are three major types of tools such as technical website audit for coverage index, SEO link audit, and social media audit. 

How do I do a site audit in SEMrush?

We need to do an SEO site audit regularly to keep our sites fresh and updated. To conduct a site audit in SEMrush, you can simply visit the SEMrush audit tool and enter your website on the URL bar. Once you click on the search, the tool will detect all the technical issues found on your website and give you a detailed report, which you can go through to fix the errors. 

What are website auditing tools?

Website auditing tools are tools that help website owners with analyzing the performance of their website. Website owners use these tools to determine how well their site is performing on different metrics like conversion rates, site speed, SEO rankings, etc.
These tools are significant for any company that wants a successful online presence. They help website owners understand their strengths and weaknesses to take corrective actions to improve the performance of their site.

How can website audits be helpful for marketing?

Website audits are a powerful tool for marketing because they allow you to see how your website performs.
a. It enables you to identify the areas that need improvement and take the necessary steps to fix them.
b. It also helps in understanding how visitors perceive your website. You can then use that information to adjust your content and improve the site’s performance.
c. Audits are beneficial for marketing because they provide a comprehensive analysis of your website, which can use to make adjustments and improve performance.

What are the benefits of using a website auditor?

Website auditors are web crawler that analyzes a website’s content and structure. The purpose of a website auditor is to find out how well the site is performing, what areas need improvement, and what It should implement SEO techniques.
Some benefits of using a website auditor are:
a. To find out if your site has been hacked or compromised
b. To identify broken links on your site
c. To identify errors in your code that can affect how your site performs
d. To identify any issues with your images and videos which may be impacting how well they load
e. To identify any issues with the way you have structured your pages

How can website audits be helpful for marketing?

Website audits are a great way to figure out the strengths and weaknesses. They also help in developing strategies for content marketing. A website audit is a detailed examination of its content, design, and functionality to identify how well it achieves its objectives. The process can be done manually or thanks to automated tools like Screaming Frog SEO Spider. Website audits are helpful for marketing because they allow marketers to understand better what their target audience wants and needs. It helps them create more effective marketing campaigns that will resonate with their audience better than before. A website audit also provides insights into what is working well and what isn’t working so well, which will help in future content creation.

Final words on Website Auditing tools

Auditing your website regularly is always useful so that you can keep it updated and rank well in search engines such as Google. You can try any one of the best free website audit tools mentioned above. Most of the above tools have free audit tools. You can try those free full website audits by using their trial version before you grab the subscription.

Here are the few list of Ahrefs alternatives and KWFinder Alternatives to try.

It’s time for you to decide which website auditing tool is best for you today. You can use the above tools to check your site because they have everything you need. 

You need only enter your site URL and hit the search button, and you will receive a detailed report you can use to fix any errors.

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2 Comments

  1. Nithya Rachel says:

    Hello Satish, thank you for this valuable list of tools. I tested out Screaming Frog and Siteliner and they are amazing.

  2. Hello Satish. The article is very nice and mostly it is important and relevant. It will help a lot to people to us, who really needs for working in the SEO of their websites. Thank you so much.

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