Are you struggling to get visitors to your blog, and for free traffic, this article will help you to solve your problem. In this article, I am discussing an easy way to find long tail keywords using the Google keyword planner tool.

This is the basic keyword research method to get a higher rank in Google. I am discussing the working method and personally, I am using in my regular blogging journey, to find long tail keywords by using the keyword planner.

How to find long tail keywords with Google keyword planner

It is a completely free service to find long tail keywords using the Google Adwords keyword planner tool.

What is Google Adwords?

Google Adwords is one of the Google advertising program services. This is a very helpful service to grow online business within a short time. This service helps you to display your business ads on Google search engine Results Pages (SERPs) and it’s an advertising network.

The Google Adwords service is not only for traffic estimation of our target keywords;  you can use it for finding awesome relevant keywords and related keywords for your blog and for your articles. 

What are Long tail keywords?

Longtail keywords are more specific keywords to get low-quality traffic from search engines. It helps improve blog ranking in search engines. Long-tail keywords contain 4 to 9 words with more specific keyword phrases. These are highly effective and will encourage your visitor to purchase your product.

What platform is good for getting awesome long-tail keywords? There are hundreds of SEO tools available on the market to find these keywords as keyword research tools. The most popular and free tool is Google Adwords. Yes, there is an option in the Adwords account.

That is a Google Keyword Planner tool; it is completely free. If you are not ready to spend hundreds of dollars every month on internet marketing tools, this tool will give you some relaxation from the keyword research section.

How to find long-tail keywords with the Google keyword planner?

If you are not using the proper keywords, you will lose natural organic traffic from search engines. So picking proper keywords is very important. This tutorial helps you.

How to use Google Keyword Planner tool for free?

To start finding long tail keywords, you need a Google Adwords account. First, you can register and create an Adwords account immediately to start keywords searching.

If you’re a newbie and have no idea of using this Google Adwords keyword planner tool. Do not worry.

Now I am providing step by step picture guide to get long tail keywords using the Google keyword tool for free. Without spending hundreds of dollars every month for premium tools to discover long tail keywords in our blog articles. I am using the same method to pick awesome long tail keywords for my blog posts.

Follow the below steps on how to use the Google Adwords keyword planner tool.

So let’s start the steps

Step 1: Login Google Adwords account

Start finding long tail keywords, you need to login into Google Adwords account. Just enter your account credentials (Username, Password) and then click the “NEXT” button and follow the basic instructions on the screen for successful login.

create adwords account

If you do not have an Adwords account, click on Create account link and follow the instructions to complete your registration for free.

Step 2: Choose the Keyword Planner Tool

After successful login or new account verification, you need to choose Tools > KEYWORD PLANNER to continue.

choose keyword planner

Step 3: Start finding new Keywords

In this step, you will get three options to get keyword data. Choose “Search for new keywords using a phrase, website, or category” to continue.

find new keywords

Step 4: Start getting ideas

  1. This box, enter one long tail keyword (words should be 4 to 9).
  2. Choose the location if you are looking to find long tail keywords related specific country.
enter keyword

Now click on Get Ideas button to continue.

Step 5: Download the keywords data

After a few seconds of pushing the button “Get Ideas”, the keyword data will be displayed.

  1. Click on “Keyword Ideas” tab
  2. Then click on the “Download” tab, choose the CSV button from the right sidebar, and click on the Download button from the option box. The data will be downloaded to your computer or laptop as an Excel sheet.
download keyword ideas

Step 6: Organize the downloaded data

Save the keyword data on your computer/laptop. Check the columns and observe the keywords and average searches.

download keywords data

The downloaded keyword sheet has different columns like Ad group, Keywords, Currency, Avg. Monthly searches, Competition, suggested bid, and a few other columns.

downloaded keywords data

Leave the keywords and Average monthly search volume columns, Now delete the rest of the columns.

keywords data for sorting

Step 7: Apply the formula

After the average monthly search volume column, here is Column ‘C’, write the formula =LEN(A2), and press enter.

enter excel formula in column c

This formula helps you to calculate the total characters in the field. Copy this formula to all keywords by dragging the column plus point to the end of the keywords.

copy and paste in all boxes of column c Drag it

Step 8: Sort the keywords from long to sort keywords

After dragging the point, now you need to sort the ‘Column C’ data. Just select Sort & Filter option from the top right side box from the Home tab in the Excel sheet. Now choose Sort Largest to Smallest option.

sort and filter the keywords in excel sheet

Then choose “Expand the selection” and press the Sort button.

expand the selection

Keywords data will be sorted automatically. Long tail keywords will come first.

Now you got all the required keywords by using the tool for free. Pick those first 20 to 25 keywords and place them within your article without disturbing the sentence structure. (Pick as per your needs, more than 20 is not compulsory).

arranged long tail keywords

Finally, I am selecting the first keywords to write my new articles. I had used these awesome free Google keyword planner tools for finding my long tail keywords.

Frequently Asked Questions (FAQs)

What is a long tail keyword?

A long-tail keyword is a keyword phrase that contains at least three words. These are used to target niche demographics rather than mass audiences. It helps you to get more targeted search results, less competition.

What is a long tail keyword example?

The best example of long tail keywords is given below. If the primary keyword is SHOES, the long term keyword is RED REEBOK SHOES FOR MEN. These are highly specific and easy to rank in Google.

How many words is a long tail keyword?

The long tail keyword should be 4 to 9 words.

Do long tail keywords still work?

Yes, Long tail keywords still working to get very good Google ranking. These are specific and effective. Most of the SEOs and Bloggers are using these keywords on their blogs for better conversions on their blogs. The long tail keywords have low search volume but they are high converting.

How do you use long tail keywords in content?

These are very specific. You can use these keywords within content as in the title, Meta description, H1 – H2 headings, first and last paragraphs, within the body, and Image Alt text. You can place those keywords within the article without missing readability and relevance of the content.

Final Words

The Google keyword planner is a very good choice for finding long-tail keywords. After finishing the above data collection, if you think about low-competitive long-tail keyword selections, you need to understand a few points for better Google ranking in search results.

  • Google is very smart to understanding the user’s searching activity and providing the right results.
  • The search engines are auto-suggesting the right long-tail keywords if the user searches with a misspelled query.
  • There are plenty of tools are available for finding low competition long tail keywords. But the Google keyword planner is giving good results without any charges.
  • The written article with low competition long tail keywords as the targeted post is more effective than un-targeted posts to get more organic search results and traffic.

These long tail keyword-used articles are giving very good returns on a small investment in blogging to achieve better Google’s search results on your online marketing journey.

Other keyword research-related articles for you:

I hope this article on finding long tail keywords using a Google keyword planner is very useful to get a huge collection of keywords for better ranking in search engines.

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  1. S. Palanivel says:

    Very good and simple article to understand for newbie. Thanks a lot.

  2. Shantanu Sinha says:

    Hello Satish,

    Great tips over here 🙂

    This is something I have always struggled with. Finding long tail keywords for my blogs. We all know that keywords are something very important for ranking our sites well among the SEO.

    There are many guides which tell us about how to add best long tail keywords to get us going, but I have always struggled with this very matter through my blogging career.

    This guide of yours is something very handy thing to get around for me for today. I have never imagined that Google Adwords can work so efficiently in getting us a long tail keyword.

    The steps and the pictures you mentioned up here are clearing almost everything regarding this topic.

    Thanks for the share.


  3. Karthik Linga says:

    Hey, Sathish Bro

    Smart plan to locate a long tail keyword selection. Will experiment and apply to my upcoming work as well.


  4. Hi Satish,
    I have been using Google Keyword Planner, and it worked amazing well for me to look for Long tail keywords.
    Thanks for the great share.
    Have a good week ahead.

  5. Anita Johnson says:

    Hey, Satish!
    Your post is fantastic and helpful for all the bloggers. Your rocked man. Keep up the excellent work.
    Thank you 🙂

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