How to Write a blog post? (Step-by-step guide for 2023)

Writing a blog post is not as easy as it may seem. It requires a lot of planning, research, creativity, and editing to produce high-quality content that attracts and engages your audience. In this blog post, I will share some tips on how to write a blog post that ranks well on search engines and provides value to your readers.

Before you publish your blog post, you must polish it, so it’s smoother than a slip ‘n slide. You must proofread and edit your post for grammar, spelling, punctuation, clarity, consistency, and tone. Tools like Grammarly or QuillBot or Hemingway Editor can help you with this process. You also need to optimize your post for SEO by adding meta tags, alt text for images, internal and external links, and social media buttons.

Writing a blog post may seem daunting at first, but following these steps can create an excellent post that will impress your audience and boost your online presence.

Most content creators follow the most effective writing methods for better productivity. Remember that your readers are interested in something other than the content when you write an article. They want to be entertained, informed and engaged. So, when you write an article for your blog readers, keep these points in mind:

• Include a powerful headline with a compelling call-to-action
• You can create exciting subheadings that make it easier for your readers.
• Write in short paragraphs for easy reading and comprehension.

 Let’s take a quick look at these crucial points.

How to write a blog post? 

If you are writing your first blog post, you want to cover what people are searching for. We are trying to cover the maximum tips on writing effective blog post topics. First, you need to understand the type of blog post people are searching for to know the details. Once you collect and cover your blog to grab your readers’ attention, the post becomes an amazing blog post.

Writing a great blog post is a challenging task. There are a few fundamental options for finding quality content for your blog.  

Choosing a well-known topic helps you write more, and you must follow the article writing format.

The first option is to find a topic for great content from other sources. You can do this by searching for keywords in Google, reading popular blog posts, or perusing the most recent news articles. To write a good blog post that people are searching for more of, you must know how to write like a pro.

To do this, you need to cover on your blog everything about the chosen search intent. This post will help you to learn the basic tips for writing quality blog posts.

1. Choose the Best Topic

The procedure’s first step is to develop topics for your blog posts.  

They must select the topic for your blog before you can brainstorm. Any blog topic generator tool (SEMrush) can produce fresh ideas for blog articles. 

• You can choose a subject from your list of potential writing ideas immediately. 
• Before starting article writing, understand how to plan and structure a piece. 
• If not, choose a topic for your post by browsing other blogs or the most recent news, trends, etc. 
• To come up with topic ideas for your blog in 2023 and beyond, you can go with the following sites:

Quora: Quora is one of the most used platforms, with millions of users. If you haven’t done so, sign up for a Quora account immediately. You can find a wide range of topic ideas on Quora. It also offers writing help for your answers, allowing you to include links to your blog posts to increase traffic to your website. Quora provides an excellent opportunity for beginners and seasoned professionals to gain valuable peer feedback. Whether you’re writing about a hobby or a professional topic, taking advantage of Q&A sites can significantly improve the quality of your content. You can follow my profile on Quora and subscribe to my space for more updates on blogging-related topics.

Buzzsumo: Buzzsumo uses a unique social network analysis of content to help users. It uncovers the hottest topics on the web and predicts which ones will go viral. Before writing a post, we use Buzzsumo. It makes it simple to find the most famous content across all industries. You can see the popularity of topics you want to write about as well as tweets and social media shares. BuzzSumo is an excellent tool for determining whether you should optimize your site for SEO. At the same time, it won’t tell you exactly why you ranked well. It gives you valuable insight into the traffic to your pages and where to get the most views.

2. Do keyword research

Use keyword research to find at least one key idea that you can include in your blog posts. You can use programs like SEMrush to conduct keyword research for your blog posts. I used the most popular SEO tool SEMrush to write all of my articles in this blog. This tool helped me to make every piece of content a perfect blog post.

I wrote every blog post on this site using SEMrush because it provides fantastic data, such as; 

Here is an excellent guide on how to conduct keyword research using SEMrush. Be sure to understand the significance of using long-tail keywords. 

SEMRush helps you analyze keywords related to any website (or domain) using its advanced algorithms that search through billions of data points collected from millions of websites.

The tool provides insights into search engine optimization (SEO), social media marketing, link building, backlink analysis, keyword research, content creation, website usability, and conversion rate. The tool helps you find keywords with high traffic, backlinks, site speed, bounce rates, etc.

After you finish your keyword research, we can use your primary keyword in your title, meta description, image alt tags, and other places. 

How can I improve the SEO of the content on my blog?

If you are using WordPress, consider installing the Rank Math SEO plugin. It makes optimizing your content for search engines straightforward.

You should write your blog posts before being optimized for search engines. They prove these extra SEO tips to be effective. 

3. Write an Outline

Writing skills come in handy. No matter what kind of writing you do, from personal essays to blog posts and articles, these are excellent ways to communicate your thoughts and feelings to others. 

To create an outline, you can take the help of Scalenut or Frase outline generator or Surfer SEO outline generator tools. I am using the WriterZen SEO tool to create an outline and content and for its optimization. If you want to know more details about this process, you can read my WriterZen review.

A content outline should always be used because 

• Subheadings
• Bullet points or adding numbers
• Images
• Reference links and so on. 

Pro tip: To write blog posts and create an outline, we always use Google Docs. It enables you to save your data while offline or during an unexpected Wi-Fi outage.

4: Start writing

It’s time to write after you’ve finished choosing your topic and outlining your article. Finding the right time when you can write without interruptions is always preferable.

Using the Pomodoro technique, which entails working for 25 minutes and then taking a 5-minute break, you can write uninterruptedly as an alternative.

Article writers that can produce high-quality material in a short amount of time are in high demand in the internet age.

Don’t ‌be an editor when writing blog posts; be a writer. When creating blog posts, be a writer and avoid attempting to be an editor. 

Avoid writing from the WordPress dashboard as well because doing so saves multiple blog post revisions each time you save as a draft, which slows down the overall loading time of your website because it takes up more space on your servers and databases. 

SEMrush has a great feature to write and optimize content instantly while writing. The features are SEO Content Template and an SEO writing assistant. You can check for more details about this SEMrush SEO writing assistant in my SEMrush Review part.

5. Identify your target audience

To write an effective and engaging article for your target audience, you must first consider the reader’s perspective. A SWOT analysis can help you identify which audiences would be interested in hearing what you have to say.

Looking for an audience interested in your product is essential, so look at demographic data such as age, income, location, and education. This information can help you target those most likely to benefit from your product.

6. Write and edit articles as a professional

Get rid of any unnecessary words quickly. We try to make the content “tight” by cutting 200–300 words for every 1000 words we write. 

The key in this situation is to avoid writing lengthy pieces of content and focus instead on using only what is necessary.

Divide long paragraphs into short ones. To make your content more accessible for readers to digest, you can split long sentences into two and break up long paragraphs into two or three lines.

As a general rule, ‌edit your content so that even a fifth-grade student can understand what it is about.

While direct-response copywriters may sell to many individuals at once, they need to be there to answer queries. When you’re in person or on the phone, you may answer questions as they arise. Salespeople have an advantage over copywriters.

Use active voice while writing the content rather than passive voice.

How much time does it take to write a typical blog post?

Writing a blog post typically takes 4 hours and 1 minute.

It was one question that Orbit Media asked when polling over 1,000 bloggers. 

We discovered that the average in the first year was roughly 2.5 hours, but that time increased over the subsequent years.

Orbit Media’s survey yielded several significant findings, including‌:

• Writing a blog post typically takes 4 hours and 1 minute.
• Bloggers took 67% longer in 2021 to complete a typical blog post than in 2014.
• Bloggers now spend an average of six hours on a post, which is twice as much as before.
• Three years ago, 1 in 20 bloggers worked on a typical blog post for over 6 hours.
•  That percentage is now 1 in 8.

The results of their survey show ‌bloggers are now spending more time and effort creating new content than they were in the past.

Writing articles for publications in print or online will bring in most of your income as a beginning freelance writer.

You can use any of the SEO Content optimization tools to make your content more search-engine friendly.

What are the Tips for Writing great blog posts?

To write an awesome blog post, first, sit down to write an introduction and create your outline for everything you need to write your post. 

a. Write an Eye-Catching Title

Writing a good title is the first step to understanding the content. The title plays a crucial role when writing an article for a blog. After all, the title will hook readers and entice them to keep reading. 

A compelling title is crucial for drawing readers to your blog post. By keeping it short, incorporating keywords, creating a sense of curiosity, using strong action verbs, being specific, and using numbers, you can make your title eye-catching and increase the chances of readers clicking on your post.

You can write the best title possible by using the advice in this article, and you’ll also make sure that your article receives the attention it deserves.

b. Start writing the best content

If you want to write the best content for your blog, there are a few things you should keep in mind. When crafting the best blog posts, it would be best if you owned a few things in mind. 

In conclusion, starting to write the best content means identifying your target audience, using an engaging introduction, using examples and stories, keeping it simple and easy to understand, using visual aids, using internal and external links, and creating a conclusion with a call to action. Following these steps, you can create high-quality content that will engage and inform your readers.

c. Make the content grammatically error-free

When writing blog posts, there are a few steps you can take to ensure your grammar and spelling are impeccable.

Ensuring that your content is grammatically error-free is crucial for maintaining the credibility and professionalism of your blog. Utilizing grammar-checking tools, proofreading multiple times, getting a second opinion, being aware of common mistakes, and using proper formatting can help to ensure that your content is error-free.

As a result, businesses get a better ROI and market less content to their prospects. It will help you identify any spelling mistakes you may have made. You can use this to find any spelling errors you have made. 

d. Add images or visuals

Adding images to blog posts can significantly enhance your content’s overall appeal and effectiveness. Images can serve multiple purposes in a blog post, including:

Adding images to your blog posts can be a great way to engage your readers and make your posts more visually appealing. It leads to more traffic and better engagement on your blog. Here is a helpful resource for free royalty images.

e. Add Videos

Adding videos to your articles is a great way to engage your readers and add another dimension to your content. Videos can ‌illustrate a point, add visual interest, or provide entertainment. 

In conclusion, adding videos to your article can enhance engagement, explain complex concepts, create a personal connection, boost SEO, format the writing, and optimize for better performance. By incorporating videos in your article, you can make it more engaging and appealing to the audience.

f. Add proper references

When you write an article, it’s important to include proper references to the sources you used. It shows your reader that you’ve done your research and helps to support your arguments. Maintaining credibility: Adding useful references can help keep the article’s credibility and increase the readers’ trust in the information provided.

• Supporting claims: Proper references can be used to support claims made in the article and provide readers with additional information on the topic.
• Addressing plagiarism: Adding proper references can help to address plagiarism and avoid copyright infringement.
• Enhancing SEO: Proper references can help to improve SEO by providing relevant links and increasing the chances of users sharing the content.
• Formatting: Use different types of references, such as in-text citations, endnotes, and bibliographies, to format the article and make it more professional.
• Verifying: Verify the references used in the article by cross-checking them with other sources and ensuring their accuracy.

Adding proper references to an article is essential for maintaining credibility, supporting claims, addressing plagiarism, enhancing SEO, formatting the article, and verifying the references. Incorporating proper authorities in your article can make it more reliable and trustworthy.

g. Points to keep in mind before writing a new article

Before writing a new article, you should keep a few key points in mind.

• Research: Research the topic thoroughly and gather relevant information before starting to write the article.
• Define the purpose: Define the article’s purpose and keep it in mind while writing.
• Identify the target audience: Identify the target audience and tailor the article’s language, tone, and style accordingly.
• Use an outline: Use an outline to plan and organize the structure of the article.
• Keep it concise: Keep the article brief and to the point. Avoid using unnecessary words and phrases.
• Use visuals: Use images and videos to make the article more engaging and visually appealing.
• Proofread and edit: Proofread and edit the article multiple times to check for grammatical errors and inconsistencies.

So keeping this in mind before writing a new article is essential for research, defining the purpose, identifying the target audience, using an outline, keeping it concise, using visuals, and proofreading and editing. By following these steps, you can ensure that your article is well-researched, well-structured, and free of errors.

h. Word count

Despite not being a direct ranking component for the search algorithm, word count impacts SEO. By helping a page rank for more general search queries rather than just one or two keywords for SEO, pages with higher word counts improve a website’s overall search engine exposure.

Here are a few points to know about word count to write a great post for better ranking.

The word count is an essential aspect of article writing as it helps to define the ideal length, enhance readability, improve SEO, maintain focus, format the article, and meet the requirements of the publisher or the client. By keeping the word count in mind, you can ensure that your article is well-written and meets the standards of the audience and the publisher.

i. End with a proper conclusion

The conclusion is the closing paragraph of the article. A decision is essential in writing, be it an essay, article, or even a blog post. It is a final thought or a summary of what I have said in the main body of the writing. 

So ending with a proper conclusion is essential for summarizing the main points, providing a final perspective, encouraging the readers to take action, making a lasting impression, creating a call to action, and proofreading and editing. By writing a well-crafted conclusion, you can ensure that your article is well-rounded, engaging, and has a lasting impact on the readers.

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Frequently Asked Questions (FAQs)

Final words on How to write a great blog post

Creating content people want to read about is one decisive way of getting search traffic. If you have a blog, it’s essential to know that everything you write needs to contain the right keywords. It will attract users and search engines like Google and Yahoo!

The entire process of writing a blog post often takes more than a couple of hours, even if you can type eighty words per minute, and you need to know the tips on how to write the rest of your post.

It is important because it showcases your expertise in the subject area, adds freshness and difference compared to others that might compete for their own “niche” chunk of the market, and needs little or no cost investment outside the time of managing it.

If you are new to blogging, you’ll also want to know how to create a blog from scratch to publish your articles and blog post with your personal tone. I think this guide fulfills your dream and makes your next blog posts more visible on search engines.

If you are already in the blogging process, you

Whether you’re blogging about health and beauty or reality television shows, always incorporate the most commonly used words into your content if they fit the context.